In the midst of all of the noise and tools, nailing the value proposition is more important than ever. Here are 7 keys to get your product-market message right — and out the door. This presentation delivered at Boston Product Camp in May 2010 takes a look at (1) some best practices around creating compelling value propositions (2) a v.p. audit tool so you can evaluate yours, and (3) examples of value propositions and how they relate to (and can be reinforced) through taglines, brand essence, and business operations.
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