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The Ebook Publishing RevolutionTom Corson-Knowleswww.TCKPublishing.comTom@TCKPublishing.comFebruary 4, 2013
Digital vs. Physical Sales
Ebooks Are The Future!
EVERYONE Has a Kindle!• 5 Million+ Kindle Fires sold in 9 months• You can read Kindle books on anySmartphones, Tablets, or...
It’s All About The Money $$$...• With a traditional publisher, you earn about$2 royalties a copy selling a $25 hardcoverbo...
Step 1. Writing• Finish your book!• Perfection isYour ENEMY• 5,000 words and up is fine for an ebook, depending ongenre – ...
Bestselling Author vs. Best Writer• Would you rather be a bestselling author orthe best writer in the world?• The sooner y...
Step 2. Editing• Editing is key! If you want to compete withthe “professionals” you need a professionalteam – that means a...
Step 3. Formatting For Kindle• It’s pretty simple with Microsoft Word, youcan do it in 30 minutes (give or take a Kauairai...
Step 4. Cover Design• Your COVER and TITLE sell your book morethan ANYTHING inside the book.$5Fiverr.comvs. WTF?
Haldeman-Julius Case Studies• Art of Controversy – 0 to How To ArgueLogically 30,000• The King Enjoys Himself 8,000 to The...
Step 5. Publishing on Kindle• Takes more time to explain than to actually doit• Go to kdp.amazon.com – fill out your banka...
Step 6. KDP Select (Free Promotions)• It’s a 90-day exclusive contract with Amazonfor your ebook• 5 free days• Personal ex...
Book Marketing Exercise• Write down the last 5 books you read• Then write:– How did you hear about them?– Why did you buy ...
Step 7. Marketing• List of sites for your free promotions• Facebook Groups for Kindle authors• TwitterGive People What The...
Marketing Is #1• Marketing is the most important part of theprocess• There are MILLIONS of writers and hundredsof millions...
Step 8. Write More (e)Books!• The #1 key to success is writing more• Every book you publish is a new chance toattract a li...
Step 9. Sign A Publishing Deal(Optional)• You can always sign a publishing deal later onafter you’ve self-published• It’s ...
Step 10. Cash Your Checks 
QuestionHow Does PublishingWith TCK PublishingWork?
Questions?For more info visitwww.EbookPublishingSchool.comEmail: Tom at TCKPublishing.com
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The Kindle Publishing Revolution | TCK Publishing

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If you're an author and you're not publishing your books as ebooks, you're missing out on over 66% of potential salse! By 2016, consumers in the United States will be spending more money on ebooks than physical books.

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Transcript of "The Kindle Publishing Revolution | TCK Publishing"

  1. 1. The Ebook Publishing RevolutionTom Corson-Knowleswww.TCKPublishing.comTom@TCKPublishing.comFebruary 4, 2013
  2. 2. Digital vs. Physical Sales
  3. 3. Ebooks Are The Future!
  4. 4. EVERYONE Has a Kindle!• 5 Million+ Kindle Fires sold in 9 months• You can read Kindle books on anySmartphones, Tablets, or Computer with thefree Kindle Reading Software• More than 10% of Americans currently readKindle books and it’s growing rapidly
  5. 5. It’s All About The Money $$$...• With a traditional publisher, you earn about$2 royalties a copy selling a $25 hardcoverbook• As a self-published ebook author, you earn $2royalties on a $2.99 Kindle ebookIs it easier to sell a $2.99 book or a $25 book?
  6. 6. Step 1. Writing• Finish your book!• Perfection isYour ENEMY• 5,000 words and up is fine for an ebook, depending ongenre – you can start with a short story!
  7. 7. Bestselling Author vs. Best Writer• Would you rather be a bestselling author orthe best writer in the world?• The sooner you get your book done, themore you can sell!• You can always update it or come out with a2nd edition
  8. 8. Step 2. Editing• Editing is key! If you want to compete withthe “professionals” you need a professionalteam – that means a good editor at least.
  9. 9. Step 3. Formatting For Kindle• It’s pretty simple with Microsoft Word, youcan do it in 30 minutes (give or take a Kauairainstorm) for a 15,000 word book.• Free training video:EbookPublishingSchool.com
  10. 10. Step 4. Cover Design• Your COVER and TITLE sell your book morethan ANYTHING inside the book.$5Fiverr.comvs. WTF?
  11. 11. Haldeman-Julius Case Studies• Art of Controversy – 0 to How To ArgueLogically 30,000• The King Enjoys Himself 8,000 to The LustfulKing Enjoys Himself 38,000• The Mystery of The Iron Mask 11,000 to TheMystery of The Man in The Iron Mask 30,000
  12. 12. Step 5. Publishing on Kindle• Takes more time to explain than to actually doit• Go to kdp.amazon.com – fill out your bankaccount info and then upload your book.
  13. 13. Step 6. KDP Select (Free Promotions)• It’s a 90-day exclusive contract with Amazonfor your ebook• 5 free days• Personal experience: 657 to 22,257 freedownloads• 7 days after Promo ends: 50 to 1,231 SALES•Word of Mouth Marketing
  14. 14. Book Marketing Exercise• Write down the last 5 books you read• Then write:– How did you hear about them?– Why did you buy them?– Have you told anyone else about that book?
  15. 15. Step 7. Marketing• List of sites for your free promotions• Facebook Groups for Kindle authors• TwitterGive People What They Want FirstThen Give Them What They Need
  16. 16. Marketing Is #1• Marketing is the most important part of theprocess• There are MILLIONS of writers and hundredsof millions of books that DON’T SELL• If you’re not going to invest time and moneyin marketing, partner with someone who will
  17. 17. Step 8. Write More (e)Books!• The #1 key to success is writing more• Every book you publish is a new chance toattract a lifelong, raving fan reader• One author has over 128 Kindle ebook novelsand short stories – none of them sellexceptionally well, but combined she earns ahigh six-figure income.
  18. 18. Step 9. Sign A Publishing Deal(Optional)• You can always sign a publishing deal later onafter you’ve self-published• It’s a lot easier to get a deal with thousands ofreaders than zero
  19. 19. Step 10. Cash Your Checks 
  20. 20. QuestionHow Does PublishingWith TCK PublishingWork?
  21. 21. Questions?For more info visitwww.EbookPublishingSchool.comEmail: Tom at TCKPublishing.com
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