Synacor Portal Group Basics

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  • 1. Synacor Portal Group Scale. Efficiency. Transparency. Video. Terry Cornelissen Midwest Sales Director (312) 925-0620 tcornelissen@synacor.com
  • 2. Who is Synacor Portal Group?  Synacor is a global technology company with a platform powering customized Internet portals  Synacor has partnered with more than 35 Internet service providers and media companies to create, operate and manage their portal experience  Now, Synacor Portal Group is bringing premium advertising solutions to advertisers that span across homepages and content
  • 3. Synacor Portals
  • 4. Quality Content Providers News, Sports, Lifestyle, Education, Services & Utilities Entertainment Finance Kids & more
  • 5. Not an Ad Network  100% controlled & operated portals  Every site is premium brand with safe & trusted content  Complete front and back end site-transparency – insight into knowing exactly where your ads run and results  Access to ALL impressions (includes all premium inventory)
  • 6. Core Demographics  15 million monthly unique users and growing….  Demographics  70% are age 18-54  70% have households of 3+  56% have children in household  54% are women  Median age = 42  Engagement  Average daily minutes spent/user = 13  Average pages viewed per day/user = 12 Sources: comScore & Omniture
  • 7. Comparison to Other Portals Low Monthly Audience Duplication with Other Top Portals Monthly Unique Visitors That Don’t Portal Visit Synacor Portals AOL, Inc. 4,554,300 MSN Sites 4,375,700 Yahoo! Sites 1,250,200 i.e.: 4.5 million Synacor Portal Group monthly visitors DO NOT visit AOL SOURCE: comScore
  • 8. Comparison to Other Portals Home Page Audience Portal Homepages Monthly Uniques Yahoo! 114,804,000 MSN.com 67,918,000 AOL.com 36,475,000 Synacor Portal Group 6,483,000* SOURCE: comScore * = Not measured by comScore. Source is internal serving data & includes Qwest.net homepage
  • 9. Home Page Comparison: Same Reach & Better Efficiency than AOL  A one week homepage roadblock on Synacor provides equal reach to a daily homepage roadblock on AOL  However, the cost of the Synacor weekly roadblock is significantly less (~33% less)  Bottom line: Same reach, lower cost, lower CPM and multi-day presence/flexibility (to rotate brands or creative)! 55 mm IMPS 55 mm IMPS 60,000,000  Synacor  55M impressions over 7 days 50,000,000  $200k  CPM = $3.64 40,000,000 30,000,000  AOL  55M impressions over 1 day 20,000,000  $300k  CPM = $5.45 10,000,000 0 1 2 AOL Synacor Note: All figures are best estimates 1 Day 1 Week Homepage Roadblock Homepage Roadblock
  • 10. Home Page Ad Units 300x250 • Rich media capable •100% SOV or rotation available Dynamic Spotlight Unit • Advertorial format, text plus GIF/JPEG • 605x250 ad size • Requires 100% SOV buy 300x250 Sidekick Unit “Sidekick” Unit Unit • Perfect for in unit call to action • 605x58 ad size • Requires 100% SOV buy Integrated Content Unit Integrated • Customized ad size Content • Requires 100% SOV buy Unit
  • 11. Other Ad Capabilities Video Pre-roll In-banner Video Expandables Channel Content Target ads to specific channel/category content Demo & Behavioral Targeting Coming Q4, 2010 Display Ad Sizes 300x250, 728x90, 160x600
  • 12. Video Opportunities Pre-Roll Video • 10, 15 or 30 second spots • 100% SOV or rotation available • Video clickable to advertiser site • 6 million+ plays per month 300x250 Companion Unit • Adjacent to pre-roll ad • Rich media capable • IAB compliant • 100% SOV or rotation available
  • 13. Ad Placements by Channel
  • 14. Targeting Solutions – Coming in Q4  Expanding from current capabilities to be able to offer a full suite of targeting opportunities at scale:  Current:  Contextual – Positioned adjacent to relevant content from trusted brands  Geographic - Segment messaging by region or DMA Codes  Daypart - Based on when someone is accessing portal/content  Coming Soon:  Demographic - Pinpoints consumers who fit your profile based on particular attributes, age, gender, income, etc  Behavioral - Based on the sites your target visits and/or what your audience does on those sites  Retargeting
  • 15. Synacor Portal Group: Advertiser Benefits • National Footprint with SCALE • 15 million+ uniques/month Value Pricing Scale • 18 billion+ annual ad impressions • Best -in- class content High impact, transparency • Full site transparency Advertiser Benefits and Quality • Safe editorial environment Branded • Access to ALL inventory Content • High performance ad products • Integration & sponsorships Full Suite • Rich media & video of Ad • World class targeting/platform Efficiency Products SOURCE: comScore & Omniture