Taylor Cohn proposes a new media marketing strategy to make Domino's Pizza the number one pizza choice on college campuses. The plan targets Michigan State University students in East Lansing and includes localizing social media efforts, offering "Spartan friendly" deals, running a Google AdWords campaign with relevant keywords, establishing a local social media presence, and increasing promotional activities during back-to-school months. Success will be measured by engagement on social media and Google AdWords analytics.