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Top 5 Criteria to Select your Outsourcing Product Design Partner

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Top 5 Criteria to Select your Outsourcing Product Design (OPD) Partner …

Top 5 Criteria to Select your Outsourcing Product Design (OPD) Partner
To enter an emerging market like India, a company’s success depends directly on the development of unique and customized products for the end-customer. This holds true whether an existing product is redesigned or a new product is evolved specifically for this market. Both situations demand thorough knowledge on various parameters pertaining to the target market. As described in the previous article “Engineering Design Considerations for Entering India Market”, these comprise five parameters:
 Cultural blend
 Government regulations
 Industrial standards
 Competitors’ foothold
 Prevailing manufacturing ecosystem
Understanding these parameters with less or no presence in the target market is not only a challenge but is an expensive assignment complete with various risk factors.
To mitigate these risks, outsourcing of product design has become a strategic initiative.This leads to the importance of identifying and engaging with the right partner as it has the potential to develop into a long term symbiotic relationship built on the foundation of trust, competency, and understanding.
We present five essential criteria for evaluating the right product design partner:
Product Design Needs’ “Fit”
When evaluating an OPD partner, check that they have the necessary competence in your industry. This is of paramount importance as it will induce the vendor to deliver a holistic solution.
This was evident with one of our customers who needed an alternate design for a rotary filler machine that had limitation in accessing machine parts for cleaning and servicing.
We looked at the requirement holistically and designed a concept with a new drive to operate from the top of the machine in contrast to the prevailing industry standard of the drive system being at the bottom. This not only resulted in spacious layout, facilitating better cleaning and servicing but also enabled the customer to integrate this system better with the rest of the production line, in addition to improving reliability and higher production capacity.

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  • 1. ENGINEERING SERVICES ARTICLESubscribe now to ensure you dont miss our articlesTop 5 Criteria to Select your Outsourcing Product Design (OPD) PartnerTo enter an emerging market like India, a company’s success depends directly on the development of unique andcustomized products for the end-customer. This holds true whether an existing product is redesigned or a new product isevolved specifically for this market. Both situations demand thorough knowledge on various parameters pertaining to thetarget market. As described in the previous article “Engineering Design Considerations for Entering India Market”, thesecomprise five parameters: Cultural blend Government regulations Industrialstandards Competitors’ foothold Prevailing manufacturing ecosystemUnderstanding these parameters with less or no presence in the targetmarket is not only a challenge but is an expensive assignmentcomplete with various risk factors.To mitigate these risks, outsourcing of product design has become astrategic initiative.This leads to the importance of identifying andengaging with the right partner as it has the potential to develop into along term symbiotic relationship built on the foundation of trust, competency, and understanding.We present five essential criteria for evaluating the right product design partner:Product Design Needs’ “Fit”When evaluating an OPD partner, check that they have the necessary competence in your industry. This is of paramountimportance as it will induce the vendor to deliver a holistic solution.This was evident with one of our customers who needed an alternate design for a rotary filler machine that had limitationin accessing machine parts for cleaning and servicing.We looked at the requirement holistically and designed a concept with a new drive to operate from the top of the machinein contrast to the prevailing industry standard of the drive system being at the bottom. This not only resulted in spaciouslayout, facilitating better cleaning and servicing but also enabled the customer to integrate this system better with the restof the production line, in addition to improving reliability and higher production capacity.
  • 2. ENGINEERING SERVICES ARTICLEThis innovation design not only met the customer’s requirements but succeeded in ‘customer delight’ as well!Experience in the client’s target industryCheck if your potential OPD partner has the necessary background inyour target market and knowledge about your product(s). This willenable them to develop product concepts which will match with theactual target customer needs.One of our customer manufacturing capping machines wanted us toposition their product for India market & requested us to suggestdesign changes as per the native market need.Having dealt with many companies in the food and beverage industry,we had proactively suggested a drive specification and indexingmechanism for the machine that reaped a three-fold benefit: 35%reduction in production costs, decreased time-to-market and bettermarket penetration relative to the competition. The quick solution would have been next to impossible if BWIR didn’thave the knowledge on the product speed and through put of these machines as used by the Indian customer as per theirmarket demand. If you’re looking for additional information on how we can assist you with an OPD challenge, pleaseregister herePresence in the geographyCheck if your potential OPD partner has presence in your target geography – India. Their presence in the Indiangeography will enable you to design a product based on the manufacturing and vendor ecosystem available in India.Your OPD partner will be able to design your product in India for India – based on the availability of the standardmaterial, purchase parts, manufacturing capability, testing procedures and facilities. With thorough knowledge of theseconsiderations, the product designed will be the best-fit for the market, reducing the overall time, effort, and costs.Multi-disciplinary offeringsEngaging a partner for entering the Indian market is a long term strategyand is really more of a relationship than a one-time transaction. Hence, itis imperative for you to evaluate the credentials, expertise, knowledgeand the multi-disciplinary offerings of your potential OPD partner acrossthe product design area. Your potential partner must be capable ofconducting tests to validate the performance of the product in the localmarket environments.Ultimately an end-to-end product design offering with manufacturingand testing support would be an ideal outsourcing product designpartner.
  • 3. Barry-Wehmiller International Resources8020 Forsyth Blvd., St. Louis, MO 63105  (314) 862-8000info@bwir.com  www.bwir.comENGINEERING SERVICES ARTICLEBeing a reliable partnerA partner’s reliability in a geography ensures the confidentially and intellectual property of any OPD project. This isespecially true for product design projects as they are research intensive involving specialists and R&D engineers. A‘reliability check’ can be carried out by checking the partner’s long-term customer references. At BWIR, we havecustomers for whom we have successfully completed product designs, product introductions and followed-up with after-sales and support assignments. We have a trusted relationship with our customers. In addition to the five factors statedabove, there are other factors to consider in an outsourcing partnership, such as: Certifications Availability of best-in class infrastructure Financial health Diverse skill sets and competency of the workforce Compatible systems and processesWhile the last few factors are suggestions, the 5 key criteria are must-haves for any outsourcing vendor for your productdesign and launch to be successful in the emerging market.Click the below links to download our pervious articles Engineering Design for entering Indian Market Product design challenges for India Entry Outsourcing Product Design for India EntryThe writerishandling the businessoperationsforthe European Market and providesengineering and designconsultancy for thecountriesstrategizing to enteremerging marketslike India.You canreach himat vivek.maladkar@bwir.comorthe belowcontactnumberforany queries.About Barry-WehmillerInternational ResourcesBarry-WehmillerInternational Resources (BWIR) is a global provider of business and technology solutions to the mid-marketmanufacturing domain.With headquartersin St.Louis,MO.,and global delivery operationsstrategically located to meet customerneedsthroughoutthe U.S.,Europe,SoutheastAsia andSouthAmerica,BWIR offersworld-classengineering services and enterpriseconsulting solutions that enable its clients to achieve a competitive edge in their marketplace.Vivek MaladkarHead Business Development –EuropeBarry-Wehmiller International Resources Pvt Ltd.101 Lilac Grove | Nottingham, UK NG9 1PF+44 (0) 115 967 8787 | DDI +44 (0) 115 907 9483 | fax +44 (0) 115 967 8707Cell +44(0)7867 505 709vivek.maladkar@bwir.comwww.bwir.com