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Legal Marketing Association - Crisis Communications Program Slide

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Transcript

  • 1. Finding the Hose for Your Law Firm's Fire Crisis Communications 201
  • 2. What We’ll Cover
    • F – FACE the fire
    • I – INTERNET ignition
    • R – REAL life
    • E – EXIT doors
    • H – HELP inside
    • O – OUTSIDE help
    • S – SECURITY
    • E – ELATION
  • 3. Face the fire: Where does a crisis strike a law firm?
    • Alarming reduction in force
    • Firm investigated by government agency
    • Partner is convicted of a crime
    • Your firm gets dragged into a client crisis
  • 4. Sharing Your Own Bad News
  • 5. The “Face” of Your Firm
  • 6. People and resources you must have available
  • 7. Best practices with legal crisis communications
  • 8. Is it too late when you face a pile of ashes?
  • 9. Embracing a crisis
    • Forces change
    • Exposes hidden problems
    • New plans are created
    • Early warning detection
    • New competitive advantage
  • 10. Action steps when back in the office
    • Plan and Team
    • Contingency
    • Real time monitoring
    • Recovery
  • 11. Resources
      • Stop the Presses: The Crisis and Litigation PR Desk Reference
    • ( Richard Levick, Larry Smith )
      • In the Court of Public Opinion: Winning Your Case with Public Relations
      • ( James Haggerty )
  • 12.
    • Moderator: Tom Ciesielka, President, TC Public Relations
    • [email_address]
    • Panelists: Maryanne Adams, Director of Client Service & Development, Franczek Radelet P.C. [email_address]
    • Robin Iori, President, Iori & Associates
    • [email_address]
    • Joshua Peck, Senior Media Relations Manager, Duane Morris LLP
    • [email_address]