Yes we can! Developing your own ideas into successful world-class apps

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Yes we can! Developing your own ideas into successful world-class apps

  1. 1. Developing your own ideas into successful world-class Ilya Tchernetski @daydreamer i-Free Innovations IT-JAM, Odessa 20.08.2011Saturday, August 20, 11
  2. 2. Cut the Rope Saver My Clinic Doodle God Sizer SPB TV Star Walk Angry Birds Power Amp Paradise Fitness HD Island #1 overall/category/grossing top in US/EU store/market Featured in iTunes/Android Market (App of the week / Game of the week / Recommended)Saturday, August 20, 11
  3. 3. FROM IDEA TO APPSTORE • Make Research • Be Disruptive • Develop Rapidly • Create BuzzSaturday, August 20, 11
  4. 4. MAKE RESEARCH • Useful utility niche (productivity, lifestyle, photo etc) • Games with physics, logic, mngt sim & FUN • Hot trends (SoLoMo, check-ins, photo apps, gamification etc) • Choose right OS • Define monetization • Check for competitorsSaturday, August 20, 11
  5. 5. MAKE RESEARCHSaturday, August 20, 11
  6. 6. BE DISRUPTIVE • Don’t make better, make substantially different • Mash-up - combine previously uncombined • Create new niches & markets • Same functionality, better usability/design/price/speedSaturday, August 20, 11
  7. 7. BE DISRUPTIVESaturday, August 20, 11
  8. 8. DEVELOP RAPIDLY • Have a picture in mind • Prototype (Screen flows, Balsamiq, InVision, Tiggr) • Get Real (by 37signals) • Release fast, update oftenSaturday, August 20, 11
  9. 9. CREATE A BUZZ • Option A: find publisher or pay to PR agency (PRmac, iSpreadNews, Apalon etc; from $100 to $5000) • Option B: do it yourself • Set targets, use analytics • Promote in blogs (iOS - goo.gl/Cn7l2) and user communities • Try ads (and PPI for Android) • Use cross-promo and sharing to social networksSaturday, August 20, 11
  10. 10. MY EXPERIENCE Mobile Coupon Finance Easy coupon catalog you’d manager browsing of catalog with love to meets Cut the airline sales personalization contribute RopeSaturday, August 20, 11
  11. 11. FURTHER READS • “Getting Real”, “Rework” • “the Four steps to the Epithany” • “The Business of iPhone & iPad App Development” • “Game-based Marketing” • techcrunch.com, insidemobileapps.com • insocialplay.ru, proapps.ruSaturday, August 20, 11
  12. 12. THANKS FOR ATTENTION Ilya Tchernetski daydreamer icher@i-free.com tchernetski +79119236447Saturday, August 20, 11

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