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  • 1. The platforms: facebook
  • 2. Facebook
    400 million active users
    Each with about 130 friends
    50% login every day
    Used by 56% of Internet users
    Is the No. 3 site for Web users 65+
    Growing fastest among 35+
    Very personal, lots of info
    Source: Facebook, Nielsen, Inside Facebook
  • 3. Advantages of a page
    • Preserves user’s privacy
    • 4. Allows you to publish into their stream
    • 5. Gives you analytics data
  • Anatomy of facebook: the post
    Can include:
    Text (w/links)
    Photos
    Videos
    Posts from games
  • 6. Anatomy of facebook
  • 7. Anatomy of facebook: feeds
  • 8. Anatomy of facebook: feeds
  • 9. The platforms: twitter
  • 10. twitter
    15 million active users, 75 million total
    Average users has 27 followers
    Active users account for most of Twitter’s activity
    Growing among young people
    Growing among 24<
    Short information bursts, very adaptable
    Source: RJMetrics, Business Insider
  • 11. Anatomy of twitter (just like facebook)
  • 12. Anatomy of twitter: posts
    @mention
    Hashtag
    Geocode
    Short link
  • 13. Anatomy of twitter: feeds
  • 14. Anatomy of twitter: feeds

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