The platforms
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    The platforms The platforms Presentation Transcript

    • The platforms: facebook
    • Facebook
      400 million active users
      Each with about 130 friends
      50% login every day
      Used by 56% of Internet users
      Is the No. 3 site for Web users 65+
      Growing fastest among 35+
      Very personal, lots of info
      Source: Facebook, Nielsen, Inside Facebook
    • Advantages of a page
      • Preserves user’s privacy
      • Allows you to publish into their stream
      • Gives you analytics data
    • Anatomy of facebook: the post
      Can include:
      Text (w/links)
      Photos
      Videos
      Posts from games
    • Anatomy of facebook
    • Anatomy of facebook: feeds
    • Anatomy of facebook: feeds
    • The platforms: twitter
    • twitter
      15 million active users, 75 million total
      Average users has 27 followers
      Active users account for most of Twitter’s activity
      Growing among young people
      Growing among 24<
      Short information bursts, very adaptable
      Source: RJMetrics, Business Insider
    • Anatomy of twitter (just like facebook)
    • Anatomy of twitter: posts
      @mention
      Hashtag
      Geocode
      Short link
    • Anatomy of twitter: feeds
    • Anatomy of twitter: feeds