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Multimedia on the Cheap
 

Multimedia on the Cheap

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    Multimedia on the Cheap Multimedia on the Cheap Presentation Transcript

    • Multimedia on the Cheap: Better storytelling with new media tools Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism
    • But first …
    • Google Analytics
        • Drill down into your site’s usage stats
        • Show advertisers who is seeing their ads
        • Learn how people navigate your site
        • Get regular reports sent to your inbox
      $0 Price tag:
        • Know how to embed code (once)
      Skills needed
    • Google Feedburner
        • Let Google pay for the bandwidth
        • Setup e-mail alerts
        • Have a permanent link to your feed
        • Provide social network links
      $0 Price tag:
        • Basic Web skills
        • Must already have an RSS feed
      Skills needed
    • AddThis
        • Provide an e-mail link
        • Add links to social-networking sites
      $0 Price tag:
        • Know how to embed code
      Skills needed
    • Multimedia “ If you haven’t started to think beyond telling stories with photos and text, you’re walking into the tar pits . ” — Jim Ray, multimedia producer, MSNBC.com
    • Multimedia
        • Cons
          • Can be more time consuming
          • Might have limited shelf life
          • Requires “multimedia skills” and “web skills”
        • Pros
          • Most human form of storytelling (they are the ones who buy the paper)
          • Can bring mediums to communities wouldn’t otherwise have them
    • Interactives
    • Sproutbuilder
        • Make interactives that have polls, videos, news feeds, photos, maps, etc.
        • Can be a way to do a “notebook dump” and repurpose content
      $0 Price tag:
        • Basic multimedia skills
        • Know how to embed code
      Skills needed
    • Vuvox
        • Create interactive timelines that have photos and videos embedded in them
      • *Also check out Capzles
      $0 Price tag:
        • Basic multimedia skills
        • Know how to embed code
      Skills needed
    • Blog Talk Radio
        • Create a radio-type call-in show
        • Stream your show or podcast it and let people download it
      $0 Price tag:
        • Basic multimedia skills
        • Know how to embed code
      Skills needed
    • Slideshows/Photos
    • Audio slideshows The Rocky Mountain News TCU Daily Skiff
      • Final Salute
        • http://denver.rockymountainnews.com/news/finalSalute/
      • Obama in Dallas
        • http://media.www.tcudailyskiff.com/media/storage/paper792/news/2008/02/21/News/Obama.Emphasizes.change.In.His.Speech.To.Dallas-3224283.shtml
    • Audio Slideshows Photos Audio
        • Anything with JPEGs
        • Sony ICD-UX70 Recorder [$90]
          • 1gb memory, built-in USB connection, miniplug mic jack, .mp3 format
        • Wavosaur editing software [free]
        • Microphone [$15]
      Presentation
        • Soundslides [$30]
      $135 Price tag:
    • Flowgram
        • Create interactive slideshows by mixing photos, audio, PowerPoint, etc.
        • Could replace Soundslides in your workflow
      $0 Price tag:
        • Basic multimedia skills
        • Know how to embed code
      Skills needed
    • animoto
        • Super easy
        • Syncs your photos up with music
        • More of a cookie-cutter solution than the others
      $0 Price tag:
        • Know how to upload files
        • Know how to embed code
      Skills needed
    • Video
    • Some statistics
        • 75% of online video users watch an average of 158 minutes of video per month (2007)
        • 57% of online video users share links to the videos with friends (2007)
        • Young adults are twice as likely as others to go YouTube for video (2007)
    • Videos — where to put ‘em Professional sites User sites
        • Offer advertising integration
        • Customizable players
        • Content management system
        • User integration
        • Much more expensive
        • One of the masses
        • Easy setup
        • Stable
        • They support your bandwidth
        • May include ads from the host
        • May still support your ads
      • YouTube
      • Blip.TV
    • Mogulus
        • Run your own online TV station
        • Show live video from a camera hooked up to a computer
        • Set up playlists of videos for Mogulus to play automatically
      $0 Price tag:
        • Intermediate multimedia skills
        • Know how to embed code
      Skills needed
    • Qik
        • Stream video live from a cell phone
        • Requires cell phone with data connection
        • Integrates with Mogulus
      $0 Price tag:
        • Basic Web skills
        • Know how to embed code
      Skills needed
    • Videos — making ‘em Software
      • Built-in Software
        • Windows Movie Maker [free]
        • iMovie [free]
      • High-end Software
        • Final Cut Pro [$1,299]
        • Avid NewsCutter [$2,495]
    • Videos — shooting ‘em Camera
        • Microphone jack [ideal]
        • Connect to your computer
        • Mount on a tripod
      Phone
        • Connect to your computer or have e-mail
      Web cam
        • Pretty much anything works
        • You can hook your mic up to your computer
    • Hands-on time Blogger, YouTube accounts Workshop resources
        • Site: http://www.blogger.com
        • User name: [email_address]
        • Password: newmedia
        • Site: http://digital.community-journalism.net
        • Go to: Workshops -> Materials -> New Media for the News Media, March 2009