Making a Transformation: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New ...
So what are these “Internets”?
Can you hear me now? <ul><ul><li>The Internet is a “disruptive technology” </li></ul></ul>
How We Did It: A case study “ You watch old media on the couch. This new media is horse material. You travel and you tell ...
Taking the paper out <ul><ul><li>Become a news organization </li></ul></ul><ul><ul><li>Focus on the reporting, storytellin...
24-hour news cycle
How we do it <ul><ul><li>Multimedia </li></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Slideshows <...
So … what changed?
Back in the day <ul><ul><li>1998 </li></ul></ul><ul><ul><ul><li>Individually created pages </li></ul></ul></ul><ul><ul><ul...
Back in the day <ul><ul><li>2003 </li></ul></ul><ul><ul><ul><li>More links </li></ul></ul></ul><ul><ul><ul><li>Images of t...
Now <ul><ul><li>2008 </li></ul></ul><ul><ul><ul><li>24/7 news cycle </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul><...
YOU Can Do It What you’ll need to make it happen
1) A game plan <ul><ul><li>Think about scalability </li></ul></ul><ul><ul><li>Start with the freebies </li></ul></ul><ul><...
2) Understand the medium <ul><ul><li>Learn like the Millenials </li></ul></ul><ul><ul><li>Interact online and have fun doi...
3) A content management system Static pages Dynamic pages <ul><ul><li>You make them one by one or from a template </li></u...
3) A content management system Textual data Content management system <ul><ul><li>Dogs defeat Cats in semifinal game –  DA...
3) A content management system Textual data Content management system <ul><ul><li>Andrew Chavez, 22, was arrested Friday i...
4) Learn how to embed content <ul><li>Embedding simple code is crucial </li></ul><ul><ul><li>http://jmarshall.com/easy/htm...
5)  Anything   is  possible …  we’ll  prove   it
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Making a Transformation

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Making a Transformation

  1. 1. Making a Transformation: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism Running a 24/7 news site with a 9 to 5 staff
  2. 2. So what are these “Internets”?
  3. 3. Can you hear me now? <ul><ul><li>The Internet is a “disruptive technology” </li></ul></ul>
  4. 4. How We Did It: A case study “ You watch old media on the couch. This new media is horse material. You travel and you tell people and it’s like Paul Revere.” — Will.I.Am , musician
  5. 5. Taking the paper out <ul><ul><li>Become a news organization </li></ul></ul><ul><ul><li>Focus on the reporting, storytelling </li></ul></ul><ul><ul><li>Become “platform agnostic” </li></ul></ul>
  6. 6. 24-hour news cycle
  7. 7. How we do it <ul><ul><li>Multimedia </li></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Slideshows </li></ul></ul></ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul><ul><ul><li>Interactivity </li></ul></ul><ul><ul><ul><li>Sharing </li></ul></ul></ul><ul><ul><ul><li>Commenting </li></ul></ul></ul><ul><ul><ul><li>Quizzes/puzzles/polls </li></ul></ul></ul><ul><ul><li>Varying engagement </li></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Landing pages </li></ul></ul></ul><ul><ul><li>Extra content </li></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Databases </li></ul></ul></ul><ul><ul><ul><li>Raw content </li></ul></ul></ul><ul><ul><ul><li>Reader content </li></ul></ul></ul><ul><ul><ul><li>Landing/topics pages </li></ul></ul></ul><ul><ul><li>Being there </li></ul></ul><ul><ul><ul><li>Up-to-the minute news </li></ul></ul></ul><ul><ul><ul><li>Links </li></ul></ul></ul><ul><ul><ul><li>Resources/guides </li></ul></ul></ul><ul><ul><ul><li>Going where the readers are </li></ul></ul></ul>
  8. 8. So … what changed?
  9. 9. Back in the day <ul><ul><li>1998 </li></ul></ul><ul><ul><ul><li>Individually created pages </li></ul></ul></ul><ul><ul><ul><li>Black and white photos </li></ul></ul></ul><ul><ul><ul><li>“ Shovelware” </li></ul></ul></ul>
  10. 10. Back in the day <ul><ul><li>2003 </li></ul></ul><ul><ul><ul><li>More links </li></ul></ul></ul><ul><ul><ul><li>Images of the print edition </li></ul></ul></ul><ul><ul><ul><li>STILL Individually created pages </li></ul></ul></ul><ul><ul><ul><li>STILL Black and white photos </li></ul></ul></ul><ul><ul><ul><li>STILL “Shovelware” </li></ul></ul></ul>
  11. 11. Now <ul><ul><li>2008 </li></ul></ul><ul><ul><ul><li>24/7 news cycle </li></ul></ul></ul><ul><ul><ul><li>Videos </li></ul></ul></ul><ul><ul><ul><li>Slideshows </li></ul></ul></ul><ul><ul><ul><li>Podcasts </li></ul></ul></ul><ul><ul><ul><li>Live audio </li></ul></ul></ul><ul><ul><ul><li>Full print edition </li></ul></ul></ul><ul><ul><ul><li>Interactives </li></ul></ul></ul><ul><ul><ul><li>Blogs </li></ul></ul></ul><ul><ul><ul><li>Linking </li></ul></ul></ul><ul><ul><ul><li>Viral sharing </li></ul></ul></ul><ul><ul><ul><li>Breaking news e-mails </li></ul></ul></ul>
  12. 12. YOU Can Do It What you’ll need to make it happen
  13. 13. 1) A game plan <ul><ul><li>Think about scalability </li></ul></ul><ul><ul><li>Start with the freebies </li></ul></ul><ul><ul><ul><li>Free online tools </li></ul></ul></ul><ul><ul><ul><li>Bundled software </li></ul></ul></ul><ul><ul><li>Use your resources </li></ul></ul><ul><ul><ul><li>Inexpensive, untapped outside resources </li></ul></ul></ul><ul><ul><ul><li>Hidden staff talents </li></ul></ul></ul><ul><ul><ul><li>User content </li></ul></ul></ul>
  14. 14. 2) Understand the medium <ul><ul><li>Learn like the Millenials </li></ul></ul><ul><ul><li>Interact online and have fun doing it </li></ul></ul><ul><ul><ul><li>Message boards </li></ul></ul></ul><ul><ul><ul><li>Facebook </li></ul></ul></ul><ul><ul><ul><li>Twitter </li></ul></ul></ul>
  15. 15. 3) A content management system Static pages Dynamic pages <ul><ul><li>You make them one by one or from a template </li></ul></ul><ul><ul><li>They can’t be changed later </li></ul></ul><ul><ul><li>Data’s potential goes unused </li></ul></ul><ul><ul><li>Easier to get started </li></ul></ul><ul><ul><li>Maintenance costs (in time) increase over time </li></ul></ul><ul><ul><li>Pages are created by the content management system </li></ul></ul><ul><ul><li>Pages are fluid </li></ul></ul><ul><ul><li>Data can be mined </li></ul></ul><ul><ul><li>Lots of work on the front end </li></ul></ul><ul><ul><li>Easier to update and maintain as site grows </li></ul></ul>
  16. 16. 3) A content management system Textual data Content management system <ul><ul><li>Dogs defeat Cats in semifinal game – DALLAS – The Anytown Dogs defeated the hometown Cats late Friday at Texas Stadium… </li></ul></ul><ul><ul><li>Headline: Dogs defeat Cats in semifinal game </li></ul></ul><ul><ul><li>Section: High school football </li></ul></ul><ul><ul><li>Date posted: 3/13/2009 </li></ul></ul><ul><ul><li>Location: Dallas, TX </li></ul></ul><ul><ul><li>Body of story: The Anytown Dogs defeated the hometown Cats late Friday at Texas Stadium… </li></ul></ul>
  17. 17. 3) A content management system Textual data Content management system <ul><ul><li>Andrew Chavez, 22, was arrested Friday in the 3000 block of University Drive on suspicion of jaywalking. </li></ul></ul><ul><ul><li>First name: Andrew </li></ul></ul><ul><ul><li>Last name: Chavez </li></ul></ul><ul><ul><li>Age: 22 </li></ul></ul><ul><ul><li>Date of crime: 3/13/2009 </li></ul></ul><ul><ul><li>Address: 3000 University Dr. </li></ul></ul><ul><ul><li>Offense: Jaywalking </li></ul></ul>
  18. 18. 4) Learn how to embed content <ul><li>Embedding simple code is crucial </li></ul><ul><ul><li>http://jmarshall.com/easy/html/testbed.html </li></ul></ul>
  19. 19. 5) Anything is possible … we’ll prove it
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