Making a Transformation
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Making a Transformation

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Making a Transformation Making a Transformation Presentation Transcript

  • Making a Transformation: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism Running a 24/7 news site with a 9 to 5 staff
  • So what are these “Internets”?
  • Can you hear me now?
      • The Internet is a “disruptive technology”
  • How We Did It: A case study “ You watch old media on the couch. This new media is horse material. You travel and you tell people and it’s like Paul Revere.” — Will.I.Am , musician
  • Taking the paper out
      • Become a news organization
      • Focus on the reporting, storytelling
      • Become “platform agnostic”
  • 24-hour news cycle
  • How we do it
      • Multimedia
        • Videos
        • Slideshows
        • Podcasts
      • Interactivity
        • Sharing
        • Commenting
        • Quizzes/puzzles/polls
      • Varying engagement
        • Links
        • Landing pages
      • Extra content
        • Blogs
        • Databases
        • Raw content
        • Reader content
        • Landing/topics pages
      • Being there
        • Up-to-the minute news
        • Links
        • Resources/guides
        • Going where the readers are
  • So … what changed?
  • Back in the day
      • 1998
        • Individually created pages
        • Black and white photos
        • “ Shovelware”
  • Back in the day
      • 2003
        • More links
        • Images of the print edition
        • STILL Individually created pages
        • STILL Black and white photos
        • STILL “Shovelware”
  • Now
      • 2008
        • 24/7 news cycle
        • Videos
        • Slideshows
        • Podcasts
        • Live audio
        • Full print edition
        • Interactives
        • Blogs
        • Linking
        • Viral sharing
        • Breaking news e-mails
  • YOU Can Do It What you’ll need to make it happen
  • 1) A game plan
      • Think about scalability
      • Start with the freebies
        • Free online tools
        • Bundled software
      • Use your resources
        • Inexpensive, untapped outside resources
        • Hidden staff talents
        • User content
  • 2) Understand the medium
      • Learn like the Millenials
      • Interact online and have fun doing it
        • Message boards
        • Facebook
        • Twitter
  • 3) A content management system Static pages Dynamic pages
      • You make them one by one or from a template
      • They can’t be changed later
      • Data’s potential goes unused
      • Easier to get started
      • Maintenance costs (in time) increase over time
      • Pages are created by the content management system
      • Pages are fluid
      • Data can be mined
      • Lots of work on the front end
      • Easier to update and maintain as site grows
  • 3) A content management system Textual data Content management system
      • Dogs defeat Cats in semifinal game – DALLAS – The Anytown Dogs defeated the hometown Cats late Friday at Texas Stadium…
      • Headline: Dogs defeat Cats in semifinal game
      • Section: High school football
      • Date posted: 3/13/2009
      • Location: Dallas, TX
      • Body of story: The Anytown Dogs defeated the hometown Cats late Friday at Texas Stadium…
  • 3) A content management system Textual data Content management system
      • Andrew Chavez, 22, was arrested Friday in the 3000 block of University Drive on suspicion of jaywalking.
      • First name: Andrew
      • Last name: Chavez
      • Age: 22
      • Date of crime: 3/13/2009
      • Address: 3000 University Dr.
      • Offense: Jaywalking
  • 4) Learn how to embed content
    • Embedding simple code is crucial
      • http://jmarshall.com/easy/html/testbed.html
  • 5) Anything is possible … we’ll prove it