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Community Newspapers: Healthiest in the trade,but for how long?
 

Community Newspapers: Healthiest in the trade, but for how long?

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Al Cross, director of the Institute for Rural Journalism and Community Issues, gave this presentation at the Association for Education in Journalism and Mass Communication annual convention in Denver ...

Al Cross, director of the Institute for Rural Journalism and Community Issues, gave this presentation at the Association for Education in Journalism and Mass Communication annual convention in Denver on August 6, 2010.

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    Community Newspapers: Healthiest in the trade,but for how long? Community Newspapers: Healthiest in the trade, but for how long? Presentation Transcript

    • Community newspapers:Healthiest in the trade,but for how long?
      Association for Education in Journalism and Mass Communication
      Denver, August 6, 2010
    • MOST U.S. NEWSPAPERS ARE COMMUNITY PAPers
      DAILY NEWSPAPERS 1,400
      COMMUNITY NEWSPAPERS by circulation
      Dailies (about 1,000) with circulations of less than 25,000 1,000
      Paid-circulation weekly newspapers (three or fewer times a week) 8,000
      TOTAL PAID-CIRCULATION COMMUNITY NEWSPAPERS 9,000
      Free-circulation weekly newspapers (no one really knows how many there are; no one tallies them any more, but there are estimates . . . )
    • WHAT ABOUT READERSHIP?
      CIRCULATION OF WEEKLIES AND DAILIES (approximate)
      Total circulation of paid weeklies 21 million
      Total circulation of free weeklies 28 million
    • WHAT ABOUT READERSHIP?
      CIRCULATION OF WEEKLIES AND DAILIES (approximate)
      Total circulation of paid weeklies 21 million
      Total circulation of free weeklies 28 million
      Total circulation of weekly papers 49 million
    • WHAT ABOUT READERSHIP?
      CIRCULATION OF WEEKLIES AND DAILIES (approximate)
      Total circulation of paid weeklies 21 million
      Total circulation of free weeklies 28 million
      Total circulation of weekly papers 49 million
      Total circulation of daily papers 49 million
      (2008 data, Editor & Publisher)
    • Community newspapers are healthier
      Community newspaper revenue fell an average 12.4 percent during the second quarter of 2009, according to the latest survey by Suburban Newspapers of America and the National Newspaper Association. The group halted its regular quarterly surveys later in the year, because publishers were reluctant to share data during the recession. But the second-quarter figure compared favorably with a 29 percent revenue decline for larger papers, according to NNA data.
      --Katie Kuehner-Hebert , Portfolio,com, March 1, 2010
    • WHY ARE Community newspapers healthier?
    • WHY ARE Community newspapers healthier?
      They have a strong local news franchise, serving communities that are usually not covered well by other news outlets
    • WHY ARE Community newspapers healthier?
      They have a strong local news franchise, serving communities that are usually not covered well by other news outlets
      Their classified-ad revenue is less important than metros’ was and has not been stolen by Craigslist and similar services
    • WHY ARE Community newspapers healthier?
      They have a strong local news franchise, serving communities that are usually not covered well by other news outlets
      Their classified-ad revenue is less important than metros’ was and has not been stolen by Craigslist and similar services
      Many of them (40 percent of weeklies) are independently owned and not subject to demands of debt and Wall Street
    • WHY ARE Community newspapers healthier?
      They have a strong local news franchise, serving communities that are usually not covered well by other news outlets
      Their classified-ad revenue is less important than metros’ was and has not been stolen by Craigslist and similar services
      Many of them (40 percent of weeklies) are independently owned and not subject to demands of debt and Wall Street
      Some suburban weeklies are able to charge premium ad rates to reach areas with upscale readers
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
      Many lack skills, resources and impetus to change
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
      Many lack skills, resources and impetus to change
      Recruitment, training and retention of qualified staff
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
      Many lack skills, resources and impetus to change
      Recruitment, training and retention of qualified staff
      Chronic economic problems in many communities
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
      Many lack skills, resources and impetus to change
      Recruitment, training and retention of qualified staff
      Chronic economic problems in many communities
      Expansion of retailers that run few or no ads in newspapers
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
      Many lack skills, resources and impetus to change
      Recruitment, training and retention of qualified staff
      Chronic economic problems in many communities
      Expansion of retailers that run few or no ads in newspapers
      Postal Service (used by some small dailies as well as weeklies)
    • WHAT CHALLENGES FACE COMMUNITY PAPERS?
      The Internet and broadband expansion
      Many community papers have no effective website
      Many lack skills, resources and impetus to change
      Recruitment, training and retention of qualified staff
      Chronic economic problems in many communities
      Expansion of retailers that run few or no ads in newspapers
      Postal Service (used by some small dailies as well as weeklies)
      Lobbying by governments for Internet-only public notices
    • DISCUSSION