Promoting your content<br />
Levels of engagement<br />
Assess the need<br />Sign up, find a few people in your community and look at their connections<br />Search posts on the s...
Your promotion options<br />Automate your updates<br />Update manually<br />Requires an RSS feed<br />Suitable for getting...
How-to<br />HootSuite – free at Hootsuite.com – handles URL shortening, image sharing, RSS feeding, multiple accounts, key...
Easy automation<br />In Hootsuite, go to “Launch” > “Settings” > “RSS/Atom” > “Add New Feed”<br />TwitterFeed.com provides...
Effective manual updating<br />You don’t have to post every story<br />Reporters can promote their content, too<br />Archi...
Widgetize / button-up<br />For Facebook:facebook.com/facebook-widgets/ & developers.facebook.com/plugins<br />For Twitter:...
suggest your facebook page<br />On your page, click “Suggest to Friends” under your picture<br />Begin with your staff<br ...
Twitter: follow other users<br />Find people to Follow<br />Get staffers on individually<br />Make sure you have a Bio, Ph...
Invite them in<br />Also: http://www.redesigntcuskiff.blogspot.com/<br />
Don’t forget your biggest asset<br />
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Promoting your newspaper's content using social media

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Promoting your newspaper's content using social media

  1. 1. Promoting your content<br />
  2. 2. Levels of engagement<br />
  3. 3. Assess the need<br />Sign up, find a few people in your community and look at their connections<br />Search posts on the site for your town’s name<br />Try a “geo-search” on Twitter using your zip code<br />
  4. 4. Your promotion options<br />Automate your updates<br />Update manually<br />Requires an RSS feed<br />Suitable for getting started<br />OK if a network has no users but you want presence<br />Not as personal<br />Doesn’t conform to conventions<br />All content promoted<br />Links show up in bursts<br />Highly personal (and users know it)<br />Promote select content<br />Have full control over timing<br />Use language, voice not suitable for your newspaper’s site<br />Re-post, repurpose content (archives, slideshows, etc.)<br />
  5. 5. How-to<br />HootSuite – free at Hootsuite.com – handles URL shortening, image sharing, RSS feeding, multiple accounts, keyword monitoring, etc.<br />
  6. 6. Easy automation<br />In Hootsuite, go to “Launch” > “Settings” > “RSS/Atom” > “Add New Feed”<br />TwitterFeed.com provides similar functionality, but is more difficult to configure<br />
  7. 7. Effective manual updating<br />You don’t have to post every story<br />Reporters can promote their content, too<br />Archived stories have value<br />“Police Chief Jones stepped down today. Remember this profile we published on him when he came to Texas? http://link.link.link<br />If the story’s big, rephrase and repost<br />Update multiple networks at once (again … Hootsuite)<br />Plain, to-the-point language works best<br />Use a link shortener (more on this later)<br />
  8. 8. Widgetize / button-up<br />For Facebook:facebook.com/facebook-widgets/ & developers.facebook.com/plugins<br />For Twitter:twitter.com/goodies/widgets<br />For buttons:socialfollow.com &addthis.com<br />
  9. 9. suggest your facebook page<br />On your page, click “Suggest to Friends” under your picture<br />Begin with your staff<br />Ask your fans to do the same<br />
  10. 10. Twitter: follow other users<br />Find people to Follow<br />Get staffers on individually<br />Make sure you have a Bio, Photo and Web link<br />Respond, reach out to other users<br />
  11. 11. Invite them in<br />Also: http://www.redesigntcuskiff.blogspot.com/<br />
  12. 12. Don’t forget your biggest asset<br />

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