Using social networks as reporting tools
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Using social networks as reporting tools






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Using social networks as reporting tools Using social networks as reporting tools Presentation Transcript

  • Social networks as reporting tools
  • tools
    Use a people finder
    Searches the “deep Web”
  • Finding sources
    Search for key terms on Facebook and Twitter within content of posts
    Find user profiles and reach out directly
    Seek out user groups
    Contact members
    Post open messages
    Just ask for insight (think Kevin Bacon)
  • tools
    Track the conversation over time by searching Tweets
    Enter your search at, then click “Updates”
  • Finding stories
    Follow your users
    Encourage users to reach out
    Ask questions (they don’t have to be open-ended)
    “What issues do you think are important during the next election?”
    “Did the Council make the right decision with the smoking ordinance.”
    Seek out expertise
    “Are there any experts out there who understand how road construction works. Call us: 555-5555.”
    Grab person-on-the-street quotes
    “Tell us what you have to say about the Lions’ win. We’ll print a few responses in next week’s story.”
  • tools
    Monitor keywords and phrases
    Search at or
    Use an app such as Hootsuite
  • Give credit
    Reward your tipsters
    “Twitter user Jake White informed the Times of the issue on Facebook last week.”
    “News reader Jack Johnson submitted this photo via Facebook.”
    Attribute responses from social media
    “Smith said in a post on his personal Twitter account.”
    “Doe wrote in a comment on the Tribune’s Facebook page.”
  • Background sources
    LinkedIn and Facebook often contain employment histories
    Look for common connections to facilitate difficult conversations
    Have accounts before you need them
  • Crowdsource content
    Ask for pictures and video
    Users can upload content to YouTube and send you links
    Pictures can be emailed
    Items can be posted as “fan content” on your Facebook page
  • Monitor trends
    Stay updated on developing trends
    Let others do your research for you
    Find experts before you need them