Using social networks as reporting tools
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Using social networks as reporting tools






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    Using social networks as reporting tools Using social networks as reporting tools Presentation Transcript

    • Social networks as reporting tools
    • tools
      Use a people finder
      Searches the “deep Web”
    • Finding sources
      Search for key terms on Facebook and Twitter within content of posts
      Find user profiles and reach out directly
      Seek out user groups
      Contact members
      Post open messages
      Just ask for insight (think Kevin Bacon)
    • tools
      Track the conversation over time by searching Tweets
      Enter your search at, then click “Updates”
    • Finding stories
      Follow your users
      Encourage users to reach out
      Ask questions (they don’t have to be open-ended)
      “What issues do you think are important during the next election?”
      “Did the Council make the right decision with the smoking ordinance.”
      Seek out expertise
      “Are there any experts out there who understand how road construction works. Call us: 555-5555.”
      Grab person-on-the-street quotes
      “Tell us what you have to say about the Lions’ win. We’ll print a few responses in next week’s story.”
    • tools
      Monitor keywords and phrases
      Search at or
      Use an app such as Hootsuite
    • Give credit
      Reward your tipsters
      “Twitter user Jake White informed the Times of the issue on Facebook last week.”
      “News reader Jack Johnson submitted this photo via Facebook.”
      Attribute responses from social media
      “Smith said in a post on his personal Twitter account.”
      “Doe wrote in a comment on the Tribune’s Facebook page.”
    • Background sources
      LinkedIn and Facebook often contain employment histories
      Look for common connections to facilitate difficult conversations
      Have accounts before you need them
    • Crowdsource content
      Ask for pictures and video
      Users can upload content to YouTube and send you links
      Pictures can be emailed
      Items can be posted as “fan content” on your Facebook page
    • Monitor trends
      Stay updated on developing trends
      Let others do your research for you
      Find experts before you need them