Social networks as reporting tools<br />
tools<br />Use a people finder<br />Searches the “deep Web”<br />
Finding sources<br />Search for key terms on Facebook and Twitter within content of posts<br />Find user profiles and reac...
tools<br />Track the conversation over time by searching Tweets<br />Enter your search at Google.com, then click “Updates”...
Finding stories<br />Follow your users<br />Encourage users to reach out<br />Ask questions (they don’t have to be open-en...
tools<br />Monitor keywords and phrases<br />Search at Twitter.com or Facebook.com<br />Use an app such as Hootsuite<br />
Give credit<br />Reward your tipsters<br />“Twitter user Jake White informed the Times of the issue on Facebook last week....
Background sources<br />LinkedIn and Facebook often contain employment histories<br />Look for common connections to facil...
Crowdsource content<br />Ask for pictures and video<br />Users can upload content to YouTube and send you links<br />Pictu...
Monitor trends<br />Stay updated on developing trends<br />Let others do your research for you<br />Find experts before yo...
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Using social networks as reporting tools

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Using social networks as reporting tools

  1. 1. Social networks as reporting tools<br />
  2. 2. tools<br />Use a people finder<br />Searches the “deep Web”<br />
  3. 3. Finding sources<br />Search for key terms on Facebook and Twitter within content of posts<br />Find user profiles and reach out directly<br />Seek out user groups<br />Contact members<br />Post open messages<br />Just ask for insight (think Kevin Bacon)<br />
  4. 4. tools<br />Track the conversation over time by searching Tweets<br />Enter your search at Google.com, then click “Updates”<br />
  5. 5. Finding stories<br />Follow your users<br />Encourage users to reach out<br />Ask questions (they don’t have to be open-ended)<br />“What issues do you think are important during the next election?”<br />“Did the Council make the right decision with the smoking ordinance.”<br />Seek out expertise<br />“Are there any experts out there who understand how road construction works. Call us: 555-5555.”<br />Grab person-on-the-street quotes<br />“Tell us what you have to say about the Lions’ win. We’ll print a few responses in next week’s story.”<br />
  6. 6. tools<br />Monitor keywords and phrases<br />Search at Twitter.com or Facebook.com<br />Use an app such as Hootsuite<br />
  7. 7. Give credit<br />Reward your tipsters<br />“Twitter user Jake White informed the Times of the issue on Facebook last week.”<br />“News reader Jack Johnson submitted this photo via Facebook.”<br />Attribute responses from social media<br />“Smith said in a post on his personal Twitter account.”<br />“Doe wrote in a comment on the Tribune’s Facebook page.”<br />
  8. 8. Background sources<br />LinkedIn and Facebook often contain employment histories<br />Look for common connections to facilitate difficult conversations<br />Have accounts before you need them<br />
  9. 9. Crowdsource content<br />Ask for pictures and video<br />Users can upload content to YouTube and send you links<br />Pictures can be emailed<br />Items can be posted as “fan content” on your Facebook page<br />
  10. 10. Monitor trends<br />Stay updated on developing trends<br />Let others do your research for you<br />Find experts before you need them<br />
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