Writing about your music video <br />l.O – To understand how to critically write about your music video for coursework. <b...
Analyse how a music video appeals to its  target audience <br /> <br />Key areas <br />Must show awareness of: <br /> <br ...
What should I discuss? <br /> <br />Target audience<br />- Age, gender, profession – Who might be the secondary audience b...
Narrative<br /><ul><li>what is the style of the video? In terms of narrative is there one? If so what is the impact on the...
Uses and gratifications theory<br />Consider what the uses and gratifications for the video would be: <br /> <br /> <br />...
Mode of address<br /> <br />How is the artist interacting with the audience? <br />Direct mode of address- singing/looking...
How to write about it. <br />You only have 500  words! <br />No room for anything that is not relevant<br />Bullet points<...
Performance video<br />Aimed at 16-35 year olds<br />Setting used to......<br />Close up camera angles used to....<br />Cr...
How to write about it. <br />Within the music video the camera crops the performers body ............<br />
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Power point for writing about coursework year 10

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Power point for writing about coursework year 10

  1. 1. Writing about your music video <br />l.O – To understand how to critically write about your music video for coursework. <br />
  2. 2.
  3. 3. Analyse how a music video appeals to its target audience <br /> <br />Key areas <br />Must show awareness of: <br /> <br />Media language (how does the video speak to the audience: camera angles/editing/ mise en scene) <br />Forms and conventions (of music videos) <br />Audience (who is the target audience) <br /> <br /> The responses to media texts, including explanation, should total approximately<br /> 500 words.<br /> <br /> You will need to analyse how the video is reaching its target audience and how it is appealing to them. You will need to have a clear idea of who you think the target audience is. <br /> You will need to think about how it is doing that. <br />
  4. 4. What should I discuss? <br /> <br />Target audience<br />- Age, gender, profession – Who might be the secondary audience been? The unintended audience. <br /> <br /> USP<br />- What is the unique selling point? Celebrities? Interesting video? Sexualisation? <br /> <br />Media language<br />- This is the visual language that creates meaning. Think about connotations of symbols, colour, camera position, mode of address of the star <br /> <br /> <br /> <br />
  5. 5. Narrative<br /><ul><li>what is the style of the video? In terms of narrative is there one? If so what is the impact on the audience? </li></ul> <br />Narrative video<br />Performance video <br />Narrative and performance video<br />Concept video <br />Genre<br />- What are the genre conventions and why might this draw in an audience? Boy bands, dance routines <br /> <br />Camera angles<br />- Do they for example crop certain parts of the body? If so why? What is the impact? <br /> <br />Mise en scene<br />- Lighting, costume, props, setting/ location <br /> <br /> <br />
  6. 6. Uses and gratifications theory<br />Consider what the uses and gratifications for the video would be: <br /> <br /> <br />Entertainment- the text provides pleasure for the audience, this is often characterised as being 'escapist'. <br />social interaction: films, the news or last night's television programmes are common topics of discussion; we use the media to feed this social interaction. <br />personal identity: we can get a sense of ourselves and our peer group from films. We may identify with particular film stars, who we may even use as role models.<br />information: the media are full of information which we are at liberty to use.<br /> <br /> <br /> <br />Relation to lyrics <br />Illustrative<br />Amplifying<br />Contradictory <br />
  7. 7. Mode of address<br /> <br />How is the artist interacting with the audience? <br />Direct mode of address- singing/looking at them<br />Indirect mode of address- Not showing awareness of the audience<br /> <br />What is the impact of this?<br />
  8. 8. How to write about it. <br />You only have 500 words! <br />No room for anything that is not relevant<br />Bullet points<br />Screen grabs to support what you are saying <br />Arrows next to it to point out<br />Talk about the key areas <br />
  9. 9. Performance video<br />Aimed at 16-35 year olds<br />Setting used to......<br />Close up camera angles used to....<br />Creates the male gaze theory.....<br />Typical conventions of this genre..... <br />
  10. 10. How to write about it. <br />Within the music video the camera crops the performers body ............<br />

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