NME- The new musical express, published weekly since 1952 changes musical style with demand Vibe R+B Hip hop shut down in 2009 and now is quarterly and more of an online feature Rolling stone Music, politics and popular culture published every two weeks Kerrang Rock magazine 1981 Q Considered by the publishers the modern guide to music Mojo classic rock
Vibe What do we idenitify?
NME What do we identify?
Kerrang The name is onomatopoeic and is meant to represent the sound of playing the electric guitar
Conventions of music magazines Masthead Cover lines Cover stories Pictures and captions Route of the eye Principle of thirds Pull quotes Hot spots Kicker and explanatory text Language and register Mise en scene- Position, pose, costume, eye contact /gaze, facial expression Camera angle Font style, size, colour
Definitions Kicker Pull quote Definition: Often seen in newsletters and magazines, the kicker is a short phrase found set above the headline. Usually set in a smaller type than the headline, the kicker can serve as an introduction or as a type of section heading to identify a regular column, for instance. This is a quote taken directly from the interview and used to draw audiences in
Conventions of music magazines Layout (Rule of thirds) (camera angle) (text) Image- Direct pose? Sexual/seductive/aggressive Text- Style of text and impact of this Audience profile- who is the audience for this magazine and how do we know? Ideology- What ideas is the magazine portraying? Representation- what representations is the magazine giving of itself and of others?
Route of the eye Direct mode of address Masthead Main kicker Kickers Pull quote direct from the interview
Analyse and identify what is being used in this front cover to create meaning for the audience
Selling line/logo Consistent recognisable masthead Cover stories Pull quote Main cover line Strapline Thirds
Class notes- Language and register Pose Mode of address Camera angles
Some ideas House style represented through colours Different to normal issues of Q due to the destruction of the mast head The smashing of the masthead suggests that the artist is someone who may like to break conventions and does not like restrictions within their music Reliance on the selling logo to suggest to the audience that this is a magazine they should by as it is the best one In terms of mode of address the artist is not looking at the audience, Q is his main goal The pull quote is interesting and mysterious and therefore pulls the reader in, wanting to know more.
Subverting conventions without the backward s Strapline (Advertising line ) U.S.P- Unique selling point Language and register Mode of address Photos and how they create meaning
Flash / button Skyline /selling line Main image Cover line /kicker Pull qoute Model credit Secondary images Explanatory text Footer
Language and register This is the language that is used within the magazine and can often be genre specific. This will deal with things like slang and informal language which may be used to make the reader feel that the magazine is in a sense a friend. The register is the tone with which the magazine is talking to its audience. This can be informal, chatty etc
C Casual/informal tone Direct mode of address Genre specific language
What messages do the pictures give?
What impression is the audience meant to have?
What is the camera angle and how does this create meaning?
What is the tone of the facial expression?
How does costume add to the meaning which is created?
For homework: Continue with your prelim task as it is due 22nd. Ensure that you have updated your music magazine analysis to include all the things we have discussed today. Ensure that you have analysed at least 5 front covers discussing how they create meaning. This should be on your blog by the time we break for half term.