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Move Update Presentation
 

Move Update Presentation

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Covers the new USPS Move Update Standard, effective November 23, 2008

Covers the new USPS Move Update Standard, effective November 23, 2008

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  • Thank you for joining us for today’s Move Update Workshop. I’m Tammy Caserta the Director of Mailing Services with Think Patented. Think Patented has repositioned itself as a Marketing Services Company, offering concept development through backend execution. We’re not just the traditional ink on paper company, as we now offer a wide range of services from data management to promotional products. In today’s workshop we’ll spend 45 to 50 minutes providing you with an overview of the new changes to the Move Update requirement. At the end of the session we’ll open up for questions and answers. Just a few things I’d like you keep in mind. There is a chat box that can be used for your questions so feel free to input them at any time and we’ll go over them at the end of the session. Also, this is a conference call so you may want to mute your phones so the background noise is not heard by everyone on the call.

Move Update Presentation Move Update Presentation Presentation Transcript

  • New Move Update Standards Tammy Caserta Director of Mailing Services
    • Agenda
    • What is Move Update - What are the changes
    • Categories affected – Why the change
    • How to Qualify for Move Update
    • Which Method is Right for You?
    • Questions
  • Move Update Requirement
    • “ Address” means specific address associated with specific occupant name
    • Reduces the number of your mailpieces that require forwarding , returning , or disposal
    • Requires periodic matching of your address records with USPS ® Change-of-Address (COA) orders
    • Use of an Authorized Move Update Method
    • Meet standard by “updating” not by doing method
  • Move Update Requirement (continued)
    • Updated addresses on mailpieces at one class of mail are qualified to be used for other classes during current Move Update cycle
    • Each address in mailing subject to Move Update
    • Exception : Mailpieces using Alternative Address Format are not subject to Move Update
      • “ Jane Doe or Current Resident”
      • “ Postal Customer”, “Occupant”, etc.
  • Changes to Move Update
    • Increase the minimum frequency of processing from 185 days to 95 days prior to the date of mailing
    • Expand Move Update from First-Class Mail ® automation and presorted mailings to include all Standard Mail ® mailings
    • Effective November 23, 2008
  • Classes Requiring Move Update Parcels Flats Each Address’ 5-Digit ZIP Code ® Verified 12 Months Prior to Mailing Each Address Updated 95 Days Prior to Mailing Letters Presorted (Non-Auto) Prices Not Available Parcels Flats Each Address ZIP + 4 ® Coded and DPV Confirmed via CASS 180 Days Prior to Mailing Each Address Updated 95 Days Prior to Mailing Letters Automation Prices ZIP Code Accuracy Move Update First-Class Mail ®
  • Classes Requiring Move Update Parcels Flats/NFM Each Address’ 5-Digit ZIP Code ® Verified 12 Months Prior to Mailing Each Address Updated 95 Days Prior to Mailing Letters Presorted (Non-Auto) Prices Not Available Parcels Flats/NFM Each Address ZIP + 4 ® Coded and DPV Confirmed via CASS 180 Days Prior to Mailing Each Address Updated 95 Days Prior to Mailing Letters Automation Prices ZIP Code Accuracy Move Update Standard Mail ®
  • Classes Requiring Move Update  No Priority Mail  No Periodicals Prices  No Package Services Prices (Bound Printed Matter, Parcel Select, Media Mail, or Library Mail) Parcels Flats/NFM Each Address ZIP + 4 ® Coded and DPV Confirmed via CASS 90 Days Prior to Mailing Each Address Updated 95 Days Prior to Mailing Letters Enhanced Carrier Route Prices ZIP Code Accuracy Move Update Standard Mail ® (continued)
    • Almost 5 out of every 100 mailpieces are Undeliverable-as-Addressed (UAA) Mail
    • Standard Mail accounts for almost 63% of all UAA Mail
    • 75% of UAA Mail is move-related by reason
    Did You Know?
  • America is on the Move and Growing! Pennsylvania New Jersey New York 1.8 million new addresses 45 million Americans move 149 million total addresses
  • New Address Old address Forward 21.3¢ / pc. 1.985 Billion pieces $421.9 Million Return 51.3¢ / pc. 1.60 Billion pieces $822.5 Million Waste 4.4 ¢ / pc. 6.136 Billion pieces $269.8 Million x PRC LR-L-61 for R-2006-1 Rate Case (Christiansen UAA Study –Table 3.1) 9.724 Billion pieces $1.856 Billion UAA Cost Study
  • UAA-What’s in it for you?
    • You’ve heard what it cost the USPS
    • Your savings
      • Mailing quantity 20,000
      • Assume a response rate of 2%
      • Print, mailing services, NCOA: $.14 per piece
      • Postage: $.26 per piece
      • Average sale of $50
      • 6% NCOA match rate = 360 removed records, 840 forwardable addresses
      • Savings due to removing bad records: $140.40
      • Additional revenue gain by new addresses: $840.00
      • Total ROI: $933.05!!
  • Authorized Methods
    • NCOA Link ® Processing
    • ACS ™
    • OneCode ACS ® – Intelligent Mail ® Barcode
    • FASTforward ® MLOCR Processing
    • Appropriate Ancillary Service Endorsement
    • Alternative Method (First-Class Mail ® Only)
        • Legal Restriction
        • 99 Percent
    • National Change of Address
    • (NCOA LINK ® )
    • Expands mailer’s accessibility to USPS ® national Change-Of-Address
    • Provides electronic Change-of-Address information prior to mailing
    • Typical match rate – 75%
  • NCOA LINK ®
    • Matching Logic Strictly Controlled by USPS
      • Individual vs. Family vs. Business Matching
    • 596 Billion Address Records Processed by NCOA Licensees in FY 2007
    • 22.9 Billion Address Records Updated for Change-of-Address
  • Address Change Service (ACS ™ - Traditional )
    • Post-Mailing Service – Provides electronic COA Notices for undeliverable mailpieces
    • Mailers apply a Participant Code and an Optional Keyline to each mailpiece
    • Participant Code assigned for each class of mail
    • Using ACS customers can reduce cost associated with manual keying of data
  • Example of An ACS ™ Mailpiece
    • Participant Code and Keyline always preceded by #
    • For window envelopes – Tap Test from top & bottom
    Participant Code > Optional Keyline > Tammy Caserta Think Patented 1630 E 2 nd St Dayton OH 45403-1027 Address Service Requested DEW 456 ELM ST STE 201 CANDICE WAITE MEMPHIS TN 38188-0001 #BXBJDCK ************* 5-Digit 38188 #WAIC 381 SEP 2009# PROCRASTINATORS ANNOYMOUS LLC 5/8”
  • OneCode ACS ®
    • OneCode ACS using the standardized Intelligent Mail ™ barcode (IMB)
    • Great pricing for First-Class ® & Standard Mail ® mailers automation compatible letter size mail
    • Eliminates need for participant code and keyline
    • Provides electronic address correction notifications
  • Example of An OneCode ACS ® Mailpiece LES ISMORE
    • Must print ancillary service endorsement for
    • Standard Mail ® – recommended for First-Class Mail ®
    1 Think Patented 1630 E 2 nd St Dayton OH 45403-1027 Electronic Service Requested 6060 PRIMACY PKWY STE 201 MEMPHIS TN 38188-0001 DEPRECIATION CONSULTANTS
  • Ancillary Service Endorsements
    • On-piece mailing instructions
    • Same handling across all classes of mail
    • Address Service Requested
    • Forwarding Service Requested
    • Return Service Requested
    • Temp – Return Service Requested
    • Change Service Requested
    • Electronic Service Requested
  • Address Service Requested
    • Forwarding, Return, & New Address Notification Provided
      • If Forwarded, A Separate COA Notification Is Provided
      • If Returned, New Address Or Reason For Nondelivery Is Provided
      • Fees may apply (Class of Mail, ACS or no ACS)
  • Forwarding Service Requested
    • Forwarding Or Return Service Provided
      • If Forwarded, Separate COA Notification Is NOT Provided
      • If Returned, Reason For Nondelivery Is Provided
    • This Endorsement DOES NOT Meet the Move Update Requirement!
  • Return Service Requested
    • Mail Is NOT Forwarded
    • Mailpiece is returned to sender with new address or reason for non-delivery provided
    • Temp-Return Service Requested (First-Class Mail ® only)
      • If Temporary COA – Mailpiece is forwarded without temporary address provided
      • If Permanent COA – Mailpiece is returned with new address provided
  • Change Service Requested
    • Mail Is NOT Forwarded Or Returned, Separate Notification Provided
      • Separate COA Notification With New Address Or Reason For Non-Delivery Provided. Mailpiece is Disposed Of As Waste
    • On First-Class Mail ® , Only Available When Used in Conjunction With ACS ™
  • Electronic Service Requested
    • Only Available When Used in Conjunction With ACS ™ or OneCode ACS ®
    • In all cases mail sent to CFS or PARS for processing
    • "Address Service Requested" and "Change Service Requested" handling instructions are predefined within the ACS mailer profile data.
  • Alternate Methods (First-Class Mail ® Only)
    • In Limited Circumstances, An Alternate Method to Meet Move Update Requirement May Be Approved:
      • Mailer Demonstrates That Their Internal List Management Maintains Address Quality at 99% or Greater Accuracy For Change-of-Address
      • Mailer Demonstrates A Valid Legal Restriction Which Prevents Changing Customer Address Without Approval
  • Common Move Update Misconceptions
    • Implementing Move Update Will Eliminate My Return Mail -
    • CASS™ / DPV ® Meets The Move Update Requirement -
    • Mail Will Get Delivered To The Old Address Instead Of Becoming UAA -
    • If I use an Ancillary Endorsement or ACS™; I am in compliance -
    NOT TRUE NOT TRUE NOT TRUE NOT NECESSARILY
  • Date of First Mailing on or after Nov 23, 2008 Address does not meet Move Update standard Continue to use existing address for remainder of 95 days - address currently meets Move Update standard No No No Yes No Yes Yes Address does not have to meet Move Update standard Address currently meets Move Update standard Yes Yes No Since Everyone Loves a Flow Chart Was each address use d in mailing exposed to a Move Update method within 95 days ? Was address directly acquired from your customer within 95 days ? Does mailpiece bear an alternative address format ? Was address matched to a New (COA) record ? Was updated address applied to mailpiece?
    • Additional Notes for Previous Slide (Flowchart Slide)
  • Move Update will help you keep in touch with your customers
  • Thank you for your time