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Mobrules
 

Mobrules

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A presentation I did for the Houston Association of Realtors on Branding

A presentation I did for the Houston Association of Realtors on Branding

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    Mobrules Mobrules Presentation Transcript

    • The Mob Rules
      • you can’t manage your brand in a web 2.0 world
      • “A brand is a person’s gut feeling about a product, service, or organization.”
      - Marty Neumeir
      • “A brand is a person’s gut feeling about a product, service, or organization.”
      - Marty Neumeir “ everyone has a brand” - @tcar
      • In a 1.0 world, products, services, organizations, & people had the biggest voice in influencing that gut feeling.
      • In a 1.0 world, products, services, organizations, & people had the biggest voice in influencing that gut feeling.
      In a 2.0 world, the mob does.
    • Who IS the mob? Courtesy of @equalman http://socialnomics.net /
      • Social Media has overtaken PORN
      • as the #1 activity on the web.
    • #iranelection
      • I stand with Iran
    • The PajamaHadeen
      • On September 8th, 2004, 60 Minutes aired a story featuring six documents that called sitting president George Bush’s National Guard duty into question.
      • Bloggers like Little Green Footballs & Powerline almost immediately called the documents into question.
      • CBS called the bloggers into question.
      • "You couldn't have a starker contrast between the multiple layers of check and balances (at CBS), and a guy sitting in his living room in his pajamas writing."
      • -former CBS EVP, Jonathan Klein
    • The PajamaHadeen
    • #horizonrealty
      • Amanda Bonnan tweets,“Who said sleeping in a moldy apartment was bad for you? Horizon realty thinks it’s okay.”
      • She had about 20 followers.
      • Horizon Realty sues for $50,000.
    • #horizonrealty
      • The Chicago Sun-Times reports on the case.
      • Horizon’s Jeffrey Michael is quoted as saying “We’re a sue first, ask questions later kind of an organization”.
      • #horizonrealty becomes a trending topic on Twitter
    • The Kentwood CO
    • Digital Graffiti
      • 80% of Twitter usage is mobile.
      • Facebook, Twitter, LinkedIn, Flickr, Brightkite, foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready.
      • Social media is mobile
      • Mobile is GPS enabled
      • Social media is the new graffiti
    • Digital Graffiti
      • 80% of Twitter usage is mobile.
      • Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready.
      • Social media is mobile
      • Mobile is GPS enabled
      • Social media is the new graffiti
    • Digital Graffiti
      • 80% of Twitter usage is mobile.
      • Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready.
      • Social media is mobile
      • Mobile is GPS enabled
      • Social media is the new graffiti
    • Digital Graffiti
      • 80% of Twitter usage is mobile.
      • Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready.
      • Social media is mobile
      • Mobile is GPS enabled
      • Social media is the new graffiti
    • Digital Graffiti
      • 80% of Twitter usage is mobile.
      • Facebook, Twitter, LinkedIn, Flickr, Brightkite, Foursquare, Yelp, Zillow, Trulia, & MySpace are all mobile ready.
      • Social media is mobile
      • Mobile is GPS enabled
      • Social media is the new graffiti
      • How long will it be before Zillow allows consumers to rate neighborhoods, houses, brokerages or agents from their phones?
      • I know what you’re thinking.
      • Ochlocracies Suck!
      • The solution to pollution is dilution.
    • Ginger wilcox
      • Ginger Wilcox is a REALTOR in Marin County, CA
      • Ginger Wilcox is a Social Media Trainer
      • Ginger Wilcox is Social Causes Activist
      • Ginger Wilcox is not a lesbian porn star that has relationships with children.
      • Google was not aware of this.
    • Ginger Wilcox
      • People want you to tweet about what you ate for lunch.
    • People-people
    • @tcar’s Most Responded
      • I changed my relationship status to single
      • I sprained my ankle
      • I cut my hand opening a blister pack
      • I ate Cheetos
      • #atthegym
      Summer 2009
      • Twitter is life’s scoreboard
      • Facebook is life’s digest
      • It’s okay to play
      • The best social media brand management tool that money CAN’T buy is a
      • network of friends
      • Entertaining advertising is still entertainment.
    • Shell V-Power
    • @tcar’s 2-step Viral Video
      • Film on location in Rome, New York, Sydney, Hong Kong, Rio, and Monte Carlo.
      • Bring lots of Ferraris
    • Todd Carpenter
      • @tcar on twitter & blip.fm
      • facebook.com/todd.carpenter
      • [email_address]
      • 430 Michigan Ave, Chicago, IL 60661
      Manager of Social Media for the National Association of Realtors®