How to win friends
and influence
people...
Online

Hi, my name is
Todd Carpenter

and I’m a relationship geek

and I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS

I’m not a real estate agent!

Son of a real estate agent.

Originated my first
mortgage in 1992

Moved to wholesale lending
In 1998

Started a mortgage industry
blog in 2004

Became an social media
“expert” about three days
later... maybe four.

I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS

I’m a relationship geek
a.k.a. Manager of Social Media for the National Association of REALTORS®

By geek, I mean...

I know what this is.
<a href=”http://www.twitter.com/housechick”>Funniest peep on Twitter</a>

but

I rarely track my web trafic

I spend very little time
thinking about SEO

and far more thinking about...

Y.E.O.

You Engaging Others

You Engaging Others
- Jeff Turner

You Engaging Others
- @ResPres

YEO is about involving your
audience in the conversation.

It's about reaching out, not
waiting for them to reach in

Social networks only work...

if you’re social

You Engaging Others
- Jeff Turner

But this is not a new concept!

But this is not a new concept!
Sorry Jeff

Carnegie's Code
Don't Criticize, Condemn, or Complain

Carnegie's Code
“As much as we thirst for approval, we
dread condemnation”. - Hans Selye

Carnegie's Code
Give Honest and Sincere Appreciation

Carnegie's Code
“Everybody likes a compliment”
- Abraham Lincoln

Carnegie's Code
Arouse in the other person
an eager want.

Carnegie's Code
“If there is any one secret of success, it
lies in the ability to get the other person's
point of view and see things from that
person's angle, as well as from your own”
- Henry Ford

Lenderama
From a good account exec to an industry expert.

Quoted or featured in RIS Media, Inside Mortgage

Technology, the Mortgage Press, Inman News, and
Investors Business Daily.
Interviewed for the book Realty Blogging.

Invited to blog for Inman News, Realty Blogging,

Zillow, etc...

Blog Fiesta
60+ interviews of top real estate and mortgage

bloggers.
Outbound links generated by the question, “What are

your favorite blogs?”
Eight of the speakers at REBlogWorld had their first

significant contact with me in a interview.
Built for an audience of one.


Denver Modern
Connections with 63 local real estate agents added to

my sphere of influence.
Connections with 17 photographers, architects, city

planners, and public relations professionals.
10,000 unique visitors a month.


Fake Greg Swan
2000 page views in the first week, on the slowest week of

the year.
About 70 links in the BlogRoll.

20% of web referrals in first two days were from the

WordPress Dashboard.
Google Page Rank of 4 in three weeks.


Pay it forward.

Play to the vanity of
others.

Take an authentic
interest in people.

BUT!

Make sure they know
what you are doing
for them!

Instead of reviewing
restaurants or local
businesses, spotlight
them.

Instead of telling your
readers who serves the
best margarita, oer that
establishment an
award for it.

Instead of just telling
your readers about
upcoming events, ask the
people who host these
events to update you so
you can share it with your
readers.

Find out how you can use
your blog to create
relationships that are as
valuable to others as they
are to you.

Remember that 100
referrals from you still
isn't as valuable as one
referral from them.

You worked so hard to
build a digital soapbox.

Don't waste it on a
monogamous
relationship with Google.

Social networks

Joining a social network
is like going to church

Why do you go to
church?

bingo!

Free crackers?

it’s not like the Bears
Broncos are going
anywhere with Orton

Well, what about this?

To sell real estate

If you answered yes to
any of the above...

you’re going to hell

you go to church
to worship

but!

if, while you’re
worshiping at church...

you play some bingo,
lament the Broncos, or
sell some real estate...

that’s ok too

Online social networks are no
dierent than real world social
networks.

The key is to recognize why they
exist and work within their intent

Link In
www.linkedin.com

Linked In is the social
media equivalent of a
Rolodex

A social network for
business people

Linked In Tips
• At the least, set and forget
• Allow LinkedIn to search your email contact lists.

Facebook
www.facebook.com

Facebook is the social
media equivalent of a
little black book.

Facebook
• Connect with new and old friends
• Form groups of like minded people
• Grow your sphere on influence
• Share your life in pictures, video, and the ability to
throw sheep at people

A social network for
social people

Facebook Tips
• Nobody is searching for a real estate agent on
Facebook
• Nobody is searching for a real estate agent on
Facebook
• Nobody is searching for a real estate agent on
Facebook

Twitter
www.twitter.com

Twitter is the social
media equivalent of a
cocktail party.

Twitter
• Surf in and out of conversations
• No obligation to stay or listen
• Grow your sphere on influence
• Connect with people through the power of
discussions.

A social network for
people without a
water cooler

Twitter Tips
• Get a Twitter client, or four
• Ad pictures through TwitPic
• Ad music through blip.fm
• Ad your location through Brightkite
• Connect Twitter to your blog

Why?

you can connect with
people at 2:00 AM

in your PJ’s

You build a sphere of
influence that is not
dependent on
recollection

You gain permission to
leverage your SOI’s
connections

You might even have
some fun

Todd Carpenter
Manager of Social Media
National Association of REALTORS®
tcarpenter@realtor.org
@tcar or twitter