How To Win Friends & Influence People Online

How to win friends and inﬂuence people... Online

Hi, my name is Todd Carpenter

and I’m a relationship geek

and I’m a relationship geek a.k.a. Manager of Social Media for the National Association of REALTORS

I’m not a real estate agent!

Son of a real estate agent.

Originated my ﬁrst mortgage in 1992

Moved to wholesale lending In 1998

Started a mortgage industry blog in 2004

Became an social media “expert” about three days later... maybe four.

I’m a relationship geek a.k.a. Manager of Social Media for the National Association of REALTORS

I’m a relationship geek a.k.a. Manager of Social Media for the National Association of REALTORS®

By geek, I mean...

I know what this is. <a href=”http://www.twitter.com/housechick”>Funniest peep on Twitter</a>

I rarely track my web trafic

I spend very little time thinking about SEO

and far more thinking about...

Y.E.O.

You Engaging Others

You Engaging Others - Jeff Turner

You Engaging Others - @ResPres

YEO is about involving your audience in the conversation.

It's about reaching out, not waiting for them to reach in

Social networks only work...

if you’re social

You Engaging Others - Jeff Turner

But this is not a new concept!

But this is not a new concept! Sorry Jeff

Carnegie's Code Don't Criticize, Condemn, or Complain

Carnegie's Code “As much as we thirst for approval, we dread condemnation”. - Hans Selye

Carnegie's Code Give Honest and Sincere Appreciation

Carnegie's Code “Everybody likes a compliment” - Abraham Lincoln

Carnegie's Code Arouse in the other person an eager want.

Carnegie's Code “If there is any one secret of success, it lies in the ability to get the other person's point of view and see things from that person's angle, as well as from your own” - Henry Ford

Lenderama From a good account exec to an industry expert.  Quoted or featured in RIS Media, Inside Mortgage  Technology, the Mortgage Press, Inman News, and Investors Business Daily. Interviewed for the book Realty Blogging.  Invited to blog for Inman News, Realty Blogging,  Zillow, etc...

Blog Fiesta 60+ interviews of top real estate and mortgage  bloggers. Outbound links generated by the question, “What are  your favorite blogs?” Eight of the speakers at REBlogWorld had their ﬁrst  signiﬁcant contact with me in a interview. Built for an audience of one. 

Denver Modern Connections with 63 local real estate agents added to  my sphere of inﬂuence. Connections with 17 photographers, architects, city  planners, and public relations professionals. 10,000 unique visitors a month. 

Fake Greg Swan 2000 page views in the ﬁrst week, on the slowest week of  the year. About 70 links in the BlogRoll.  20% of web referrals in ﬁrst two days were from the  WordPress Dashboard. Google Page Rank of 4 in three weeks. 

Pay it forward.

Play to the vanity of others.

Take an authentic interest in people.

Make sure they know what you are doing for them!

Instead of reviewing restaurants or local businesses, spotlight them.

Instead of telling your readers who serves the best margarita, oer that establishment an award for it.

Instead of just telling your readers about upcoming events, ask the people who host these events to update you so you can share it with your readers.

Find out how you can use your blog to create relationships that are as valuable to others as they are to you.

Remember that 100 referrals from you still isn't as valuable as one referral from them.

You worked so hard to build a digital soapbox.

Don't waste it on a monogamous relationship with Google.

Social networks

Joining a social network is like going to church

Why do you go to church?

bingo!

Free crackers?

it’s not like the Bears Broncos are going anywhere with Orton

Well, what about this?

To sell real estate

If you answered yes to any of the above...

you’re going to hell

you go to church to worship

if, while you’re worshiping at church...

you play some bingo, lament the Broncos, or sell some real estate...

that’s ok too

Online social networks are no dierent than real world social networks.

The key is to recognize why they exist and work within their intent

Link In www.linkedin.com

Linked In is the social media equivalent of a Rolodex

A social network for business people

Linked In Tips • At the least, set and forget • Allow LinkedIn to search your email contact lists.

Facebook www.facebook.com

Facebook is the social media equivalent of a little black book.

Facebook • Connect with new and old friends • Form groups of like minded people • Grow your sphere on inﬂuence • Share your life in pictures, video, and the ability to throw sheep at people

A social network for social people

Facebook Tips • Nobody is searching for a real estate agent on Facebook • Nobody is searching for a real estate agent on Facebook • Nobody is searching for a real estate agent on Facebook

Twitter www.twitter.com

Twitter is the social media equivalent of a cocktail party.

Twitter • Surf in and out of conversations • No obligation to stay or listen • Grow your sphere on inﬂuence • Connect with people through the power of discussions.

A social network for people without a water cooler

Twitter Tips • Get a Twitter client, or four • Ad pictures through TwitPic • Ad music through blip.fm • Ad your location through Brightkite • Connect Twitter to your blog

you can connect with people at 2:00 AM

in your PJ’s

You build a sphere of inﬂuence that is not dependent on recollection

You gain permission to leverage your SOI’s connections

You might even have some fun

Todd Carpenter Manager of Social Media National Association of REALTORS® tcarpenter@realtor.org @tcar or twitter

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How To Win Friends & Influence People Online

by Todd Carpenter

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