Time spent on mobile is exploding Significant increase in mobile vs. other media (Yankee Group 2009)
Surround the Reader through Cross-Platform How USA TODAY touches readers at every point through the day Morning Afternoon Evening
65% of USA TODAY (print) is read in A.M.*
iPad and iPhone also have traffic peak in the A.M.
USATODAY.com traffic peaks during lunch time iPad and iPhone traffic spike in the evening when readers are away from computers. Source: *Mori / USA TODAY Audience Study, April 2008; Omniture, September 2010
Porkappolis: Local is not where you live it is where you are
New “jobs to be done” in media means jobs to be filled that may not have even been invented yet
Maybe she’ll write for Groupon
Seriously… 40% of Groupon’s writers have previous journalism experience
70% were creative writers
20% wrote marketing or business copy
As of 12/2010, Groupon has:
15 image designers
11 copy editors
4 editorial recruiters
Groupon has hired 40 writers in the last six months.
Writing for digital, whether Propublica or Groupon
Importance of SEO in digital writing
The Cincinnati.com digital staff frequently checks Google Trends for trending keywords, and will search to see how their stories are ranking. John Kiesewetter’s blog post about the ouster of Tribune CEO Randy Michaels (who has ties to Cincinnati) became the #1 result on Google when searching for “Randy Michaels.”
The timeliness of his post, combined with well placed keywords like “Randy Michaels” and “Tribune” and the SEO friendly structure of WordPress helped the post generate almost 10,000 views including nearly 700 referrals from Google in just 3 hours.
Omit needless words
Vigorous writing is concise. A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that every word tell.
-- Strunk and White
Real Time Board monitors Google Trends, Twitter Trends, Yahoo Buzz, Bing xRank, CNN, Technorati and more.