Uc.ppt2.gatekeepers.egypt.040311

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Uc.ppt2.gatekeepers.egypt.040311

  1. 2. The new Gatekeepers <ul><li>More Americans get </li></ul><ul><li>their news from </li></ul><ul><li>the Internet than </li></ul><ul><li>newspapers or radio </li></ul><ul><li>… and more and </li></ul><ul><li>more are getting </li></ul><ul><li>news in new ways </li></ul>
  2. 3. Tweets from Tahrir
  3. 4. Arizona shooting “Watching sausage being made” on Twitter
  4. 5. Networking chatter goes on, though
  5. 6. Social media <ul><li>It’s about engaging a community – a tribe with common interests </li></ul><ul><li>It’s not about pushing a product </li></ul><ul><li>Is Social Media journalism? </li></ul><ul><li>Twitter, Facebook, other social media efforts complement, do not replace reporting. </li></ul><ul><li>They are simply: Small and precise tools in a toolbox on the workbench journalistic strategies, skills and mindsets. </li></ul>
  6. 7. No blackout here
  7. 8. Eyes and ears on street 24/7 <ul><li>In February, when Andrew Joseph Stack III flew a single-engine plane into an Austin office building, social media played a role in helping us give a more complete picture of the events. </li></ul><ul><li>In the newsroom, we first heard about the incident on Twitter. We marshaled resources right away to cover a big story. As our staff members worked phones and drove to the scene, I headed to Twitter. I asked the 20,000-plus followers of our Statesman account whether they had seen anything, and I asked witnesses to call our reporter Tony Plohetski. Several people called Tony, and their accounts made it into the online and print versions of our stories. I also asked for photos, and they came pouring in. Twitter users, armed with camera-equipped mobile phones, were there. They responded by sending me dozens of photos from the scene. We were posting these user photos on our site as fast as I could get them. </li></ul><ul><li>A few hours after the plane hit the building, I received a private message from one of our Twitter followers that tipped the Statesman to Stack's online manifesto. Thanks to that tip, we were the first media organization post it. </li></ul><ul><li>-- Austin TX American-Statesman </li></ul>
  8. 9. Crowdsourcing <ul><li>We used to say “drive a different way to work.” Now, we can have thousands of eyes, ears on every street in town </li></ul><ul><li>Dillard's </li></ul><ul><li>MPM Festival </li></ul>
  9. 10. Watching trending topics <ul><li>10/13: </li></ul><ul><li>Kim Hee Chul (Korean pop idol) </li></ul><ul><li>David Arquette </li></ul><ul><li>Senhora Aparecida </li></ul><ul><li>Milky skin </li></ul><ul><li>ℒℴѵℯ </li></ul><ul><li>#myweakness </li></ul><ul><li>#jyjinseoul </li></ul><ul><li>#felizdiadascrianças </li></ul><ul><li>Padroeira </li></ul><ul><li>SIRIRICA </li></ul><ul><li>10/14 </li></ul><ul><li>Chilean miners – </li></ul><ul><li>world wide news, legitimate news. </li></ul><ul><li>But, 10/15...back to… </li></ul><ul><li>Jackass 3D Promoted </li></ul><ul><li>Saina </li></ul><ul><li>#gmp24 </li></ul><ul><li>#haeppybirthday </li></ul><ul><li>Netball </li></ul><ul><li>#thatwouldbeawesome </li></ul><ul><li>Badminton </li></ul><ul><li>Pioneer </li></ul><ul><li>Chilean miners </li></ul><ul><li>… and what happened to Kim Hee Chul? </li></ul>
  10. 11. Social media’s value: Watching trends <ul><li>Snuggie imports first peaked in January 2009 </li></ul><ul><li>Twitter, Facebook, UTube were on it </li></ul><ul><li>Traditional media caught up late, as usual </li></ul>
  11. 12. Cincinnati’s pub crawl was 1st <ul><li>January 30, 2009, Cincinnati, Ohio , as reported by SnuggieSightings.com  and SnuggiePubCrawls.com </li></ul><ul><li>February 28, 2009, Baltimore, MD , Organized by  CaptainLarry's   Pics are here </li></ul><ul><li>February 28, 2009, Chicago, IL , First Chicago Snuggie Pub Crawl - Feb. 28, 2009 - Video and Song Credits are Here . February 28, 2009, Nashville, TN , Pictures & News Report Videos are here March 1, 2009, Portland, OR , UPDATE! Pictures added here March 7, 2009, Memphis, TN , Memphis Crawl March 12 , 2009, San Antonio, TX , 94.1 KTFM  Hosting the San Antonio Snuggie Pub Crawl on Throw Down Thursday, March 12, 2009  Details Posted on the Show's MySpace Page March 13 , 2009, San Diego, CA , San Diego Snuggie Pub Crawl information is on Yelp Here is an Article on the event from a Local NBC Affiliate March 13 , 2009, Minneapolis, MN , Minneapolis Snuggie Pub Crawl information is on Facebook  Minneapolis Snuggie Pub Crawl Pics are on SnuggieBook.com  -  Slideshow March 14, 2009, Nashville, TN (2nd) , Details are on their Facebook Page. Join the Group and RSVP. March 14, 2009, New York City, NY , Video, Pics and Info are here . March 20, 2009, San Francisco, CA , Details are on their Facebook Page. Pics are   here ,   here , and   here .  Video  here . March 21, 2009, Miami, FL , Details are on their Snuggiebook Event Listing  and their  Facebook Group page . March 21, 2009, Louisville, KY , Details are on their Facebook Page March 27, 2009, Dallas, TX, Photos March 28, 2009, Cincinnati, OH - (2nd) , SnuggiesOnTheHill.com  has all the details.  March 28, 2009, Los Angeles, CA , Facebook Event Page and  SnuggieBook Event Page March 28, 2009, Des Moines, Iowa , Crazy4Snuggies.com April 3, 2009, Minneapolis, MN , Facebook Event Page  and  SnuggieBook Event Page April 10, 2009 , Savannah, GA , Details on Snuggiebook.com Event Page April 11, 2009, New York City, NY (2nd)   April 11, 2009, St Louis, MO, April 17, 2009, Laguna Beach , CA April 18, 2009, Pittsburgh, PA , Details are on 961Kiss.com April 18, 2009, Scranton, PA , Details are on their Facebook Page. Join their Group and RSVP. </li></ul>
  12. 13. Engaging an underserved (redlined by legacy media?) community
  13. 14. But…get it first, but get it right. <ul><li>@OGOchoCinco Chad Ochocinco Yall might not believe me but my tatoo guy is here and i getting my face done, looks cool to, dont be mad just accept the Ocho please </li></ul>
  14. 15. Social media analytics <ul><li>Facebook </li></ul><ul><li>● +37 Fans this week (1,538 total Fans) </li></ul><ul><li>● 64 Wall Posts, Comments, and Likes this week (96 last week) </li></ul><ul><li>● 723 visits to your page this week(688 visits last week) </li></ul><ul><li>● 28,281 Pageviews down from 30,200 last week </li></ul><ul><li>Twitter </li></ul><ul><li>● 3,888 Pageviews down from 4,075 last week </li></ul><ul><li>● 3,943 followers up to 3,912 </li></ul><ul><li>● 118 Retweets this week, up from 71 the previous week. </li></ul><ul><li>● @mentions up to 48 this week. 25 the previous week. </li></ul><ul><li>Klout Ranking - Social Influence </li></ul><ul><li>The Klout Score is a numerical representation of the size and strength of a person's sphere of influence on Twitter. </li></ul><ul><li>The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence. </li></ul><ul><li>The Klout Score is a factor of over 25 variables broken into three categories; True Reach, Amplification Score and </li></ul><ul><li>Network Score. </li></ul><ul><li>The size of your sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, </li></ul><ul><li>dead accounts, etc.). Amplification Score is the likelihood that your messages will generate retweets or spark a </li></ul><ul><li>conversation. If your engaged followers are highly influential, you'll have a high Network Score. The Klout score is </li></ul><ul><li>highly correlated to link clicks, comments and retweets. </li></ul><ul><li>Other Cincinnati news voices Klout rating by comparison </li></ul><ul><li>@cincienquirer score = 52 (up from 47 last week) </li></ul><ul><li>@wcpo - 38 </li></ul><ul><li>@wlwt - 33 </li></ul><ul><li>@fox19 - 30 </li></ul><ul><li>@citybeatcincy - 25 </li></ul><ul><li>@local12 - 38 </li></ul><ul><li>@wcpoweather – 22 </li></ul><ul><li>My clout score is 29, by the way. </li></ul>Social Media Analytics Report For The Week June 28-July 2 Facebook ● +37 Fans this week (1,538 total Fans) ● 64 Wall Posts, Comments, and Likes this week (96 last week) ● 723 visits to your page this week(688 visits last week) ● 28,281 Pageviews down from 30,200 last week Twitter ● 3,888 Pageviews down from 4,075 last week ● 3,943 followers up to 3,912 ● 118 Retweets this week, up from 71 the previous week. ● @mentions up to 48 this week. 25 the previous week. Klout Ranking - Social Influence The Klout Score is a numerical representation of the size and strength of a person's sphere of influence on Twitter. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence. The Klout Score is a factor of over 25 variables broken into three categories; True Reach, Amplification Score and Network Score. The size of your sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Score is the likelihood that your messages will generate retweets or spark a conversation. If your engaged followers are highly influential, you'll have a high Network Score. The Klout score is highly correlated to link clicks, comments and retweets. Other Cincinnati news voices Klout rating by comparison @wcpo - 38 @wlwt - 33 @fox19 - 30 @citybeatcincy - 25 @local12 - 38 @wcpoweather - 22 @cincienquirer score = 52 (up from 47 last week)

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