European Commission Enterprise and Industry The e-Skills Week is an initiative  of the European Commission European e-Skil...
Building on past success <ul><li>European e-Skills Week 2010 focused on raising the awareness of  need for digital skills ...
Objectives <ul><li>e-Skills are essential for professionals working in small to medium size enterprises, for young people ...
Target Groups European Commission Enterprise and Industry The e-Skills Week is an initiative  of the European Commission <...
Key Messages European Commission Enterprise and Industry The e-Skills Week is an initiative  of the European Commission Ke...
National Contact Points European Commission Enterprise and Industry The e-Skills Week is an initiative  of the European Co...
National Contact Points European Commission Enterprise and Industry The e-Skills Week is an initiative  of the European Co...
Key dates <ul><li>e-Skills Week - 26-30 March </li></ul><ul><ul><ul><li>Activities from December 2011 to April 2012 </li><...
IT Nights  Campus Tours Workshops School Visits Company Visits Technology Road shows Conferences IT Camps Technology   Car...
Stakeholders <ul><li>Promote the European e-Skills Week 2012 on a national/pan-EU basis </li></ul><ul><li>Promoting experi...
Pan-EU Stakeholders + 227  national stakeholders European Commission Enterprise and Industry The e-Skills Week is an initi...
Open Invitation <ul><li>TeleCentre-Europe should consider becoming a Pan-European Stakeholder </li></ul>
Channels and Reach <ul><li>Website </li></ul><ul><li>Traditional channels </li></ul><ul><ul><ul><li>Newsletters, Magazines...
<ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>Tel: +32 2 609 53 28 </li></ul></ul></ul>Thank you
Project Management DIGITALEUROPE   NCPs Pan-EU Stakeholders Ambassadors NCPs European Schoolnet  National Stakeholders . S...
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Jonathan Murray: "European eSkills week 2012"

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Telecentre-Europe Summit 2011: "Get Online Week Campaign" How much can we improve the Digital Agenda scoreboard? A quick look back at last year and a look forward to 2012.

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Jonathan Murray: "European eSkills week 2012"

  1. 1. European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission European e-Skills Week 2012
  2. 2. Building on past success <ul><li>European e-Skills Week 2010 focused on raising the awareness of need for digital skills for jobs in a digital society </li></ul><ul><ul><ul><li>65 million European citizens across 35 countries and involved 284 stakeholders including 42 at pan-European level. </li></ul></ul></ul><ul><li>In 2012 DIGITALEUROPE and European Schoolnet will again deliver a European e-Skills Week campaign on behalf of the EC- DG Enterprise and Industry, to highlight the demand for citizens to engage in e-Skills for jobs and for life. </li></ul>
  3. 3. Objectives <ul><li>e-Skills are essential for professionals working in small to medium size enterprises, for young people looking to enter the workforce and for corporations who need highly-skilled talent. </li></ul><ul><li>Focus: raise awareness of education, training, jobs, and opportunities that can be accessed through the acquisition of e-Skills.  </li></ul><ul><li>Industry, including major IT industry partners such as Microsoft, education & public authorities will deliver a diverse programme of events and activities for people at all levels of education and skills. </li></ul>
  4. 4. Target Groups European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission <ul><li>Young People </li></ul><ul><li>Teachers, parents, career advisors, educational institutions, policy makers </li></ul><ul><li>ICT practitioners </li></ul><ul><li>Professional associations, companies, trade associations, training bodies </li></ul><ul><li>SMEs and entrepreneurs </li></ul><ul><li>SME associations, training bodies, companies </li></ul><ul><li>Policy-makers </li></ul><ul><li>National and European officials, MEPs, elected politicians </li></ul>
  5. 5. Key Messages European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission Key Message Target group(s) ICT skills are essential to make the most of modern life, whether professionally or privately. All ICT offers interesting, creative, well paid and rewarding career opportunities. All <ul><li>ICT has a lot of exciting fields to explore: </li></ul><ul><ul><li>Creative technologies </li></ul></ul><ul><ul><li>Green IT to address environmental problems </li></ul></ul><ul><ul><li>Safety and security, digital privacy </li></ul></ul>Young people, young professionals, teachers and parents ICT is developing at an ever-increasing pace. ICT practitioners E-Skills oriented staff can help improve the performance of your business. SMEs, entrepreneurs, companies and decision makers
  6. 6. National Contact Points European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission
  7. 7. National Contact Points European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission Country National Body Austria BMUKK Belgium Agoria Bulgaria BAIT Cyprus CITEA Czech Republic DZS Denmark DI ITEK Estonia ITL Finland FFTI France Syntec Numerique Germany BITKOM Greece SEPE Hungary IVSZ Italy ECWT Country National Body Ireland ICT-Ireland Latvia LIKTA Lithuania Infobalt Netherlands ICT Office Norway IKT Norge Poland KIGEIT Portugal DGIDC Romania APDETIC Slovakia ITAS Spain AMETIC Sweden IT & Telekomforetagen UK Intellect
  8. 8. Key dates <ul><li>e-Skills Week - 26-30 March </li></ul><ul><ul><ul><li>Activities from December 2011 to April 2012 </li></ul></ul></ul><ul><li>e-Skills Conference, Brussels </li></ul><ul><ul><ul><li>13 December 2011 </li></ul></ul></ul><ul><ul><li>Opening Event, Brussels </li></ul></ul><ul><ul><ul><li>19 March 2012 </li></ul></ul></ul><ul><ul><li>Closing Event, Copenhagen </li></ul></ul><ul><ul><ul><li>30 March 2012 </li></ul></ul></ul>European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission
  9. 9. IT Nights Campus Tours Workshops School Visits Company Visits Technology Road shows Conferences IT Camps Technology Caravans Events & Activities Careers Fairs Competitions Trainings European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission
  10. 10. Stakeholders <ul><li>Promote the European e-Skills Week 2012 on a national/pan-EU basis </li></ul><ul><li>Promoting experiences and best practices in the field of e-skills through their networks </li></ul><ul><li>Help raise profile of campaign </li></ul><ul><li>Benefit from access to new networks, EC visibility </li></ul><ul><li>Others can join during the course of the campaign </li></ul>European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission
  11. 11. Pan-EU Stakeholders + 227 national stakeholders European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission
  12. 12. Open Invitation <ul><li>TeleCentre-Europe should consider becoming a Pan-European Stakeholder </li></ul>
  13. 13. Channels and Reach <ul><li>Website </li></ul><ul><li>Traditional channels </li></ul><ul><ul><ul><li>Newsletters, Magazines </li></ul></ul></ul><ul><li>Social Media (Facebook, LinkedIn, Twitter, Vimeo, Blogs) </li></ul>European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission Channel Expected reach Consortium channels 592,884 Pan-European Stakeholders channels 3,498,720 NCP's channels 25,010,186 Press partnership 1,300,000 TOTAL 31,101,790
  14. 14. <ul><ul><ul><li>[email_address] </li></ul></ul></ul><ul><ul><ul><li>Tel: +32 2 609 53 28 </li></ul></ul></ul>Thank you
  15. 15. Project Management DIGITALEUROPE NCPs Pan-EU Stakeholders Ambassadors NCPs European Schoolnet National Stakeholders . Steering Comittee Project Management Committee European Commission Enterprise and Industry The e-Skills Week is an initiative of the European Commission

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