TBWA\ Backslash1

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TBWA\ Backslash1

  1. 1. BACKSLASH
  2. 2. On 29/11/2006 10:00, “Diane Tangney” <dtangney@cawleynea-tbwa.ie> wrote: Hi kevin: Just on the train scribbling some thoughts on the intro. Backslash is our random collection of thoughts, quotes, insights, facts, learnings and other interesting bits we’ve come across lately. You see, we find that sometimes something very small and seemingly random can often spark a bigger thought so for us, they all count, they all matter. ...and that made me think, is Spark a better name for it? What do you think? Its not too late is it? -------------------------- Sent from my BlackBerry Wireless Handheld On 29/11/2006 10:05, “kevin keenan” <kkeenan@tequila.ie> wrote: The intro is actually one of the things I wanted to talk to you about yesterday. So... nice one, thanks. As regards the name - d’know, i still kind of like Backslash (plus I’ve already put rakes of backslashes in to it!) On 29/11/2006 10:07, “Diane Tangney” <dtangney@cawleynea-tbwa.ie> wrote: Backslash it is then ; ) -------------------------- Sent from my BlackBerry Wireless Handheld
  3. 3. Anybody can play weird. What’s hard is to be as simple as Bach. Making the simple complicated is commonplace. Making the complicated simple - awesomely simple - that’s creativity. Charles Mingus. Jazz composer & bassist.
  4. 4. Web 1.0 Web 2.0 was is people commerce
  5. 5. People Kin Listening Openness Kindred Spirits Kinship The world is not made up of consumers & audiences. It’s made up of people. Global villages Amateurs This is the New Vocabulary. Conversations Deepening relationships Enriching others Dynamic movement Stories No ownership Not being sold to Creating attractors People Kin Listening Openness Kindred Spirits Kinship Amateurs Global villages Conversations Enriching others Dynamic movement No ownership Not being sold to X X Creating attractors Stories People Kin Listening Openness CONSUMER AUDIENCE Kindred Spirits Kinship Amateurs Stories Global villages Conversations Deepening relationships Enriching others Dynamic movement No ownership Creating attractors Not being sold to Stories Global villages People Kin Listening Openness Kindred Spirits Kinship Amateurs Conversations Deepening relationships Enriching others Dynamic movement No ownership Not being sold to
  6. 6. CONDENSED Andy Warhol’s 15 minutes of fame have now become 15 megs of fame
  7. 7. Form is replacing function in the design loop. Boxes on our walls, bricks in our pockets and bulky delivery systems will no longer suffice. We want style. The wireless Mighty Mouse by Apple.
  8. 8. Media Meshing When people begin experiences in one medium then shift to another, and maybe another in order to complement information, perspective and emotional fulfilment
  9. 9. STOp ADVERTISINg AND START ENgAgINg IN HONEST CONVERSATION
  10. 10. online oxygen
  11. 11. life stage Think Life Stage not Age
  12. 12. 10 Best Websites 2006 Flickr Overheardindublin Wikipedia Getty Images YouTube Bbc.co.uk Aer Lingus.com My Space Ananova.com Google
  13. 13. THERE ARE TWO TYPES OF PEOPLE IN THE WORLD SIMPLIFIERS & COMPLIFIERS WE LIKE SIMPLIFIERS
  14. 14. from gone bling has taken an about face ...andhasto back itsroots david gensler, anterior insight
  15. 15. TOP OF THE VOX POPS nd again: ltime a evea p ops r c Vox ea publi & trust. ey N esty Cawl about hon in. It’s al l ieve o u bel hat y up for w Stand out. peash
  16. 16. There was a time when the world looked to America for all things new, when American teens were the global trend setters... 6ran d am er1ca
  17. 17. ollowing th e f e ar E ur s en o p te e a n ns a c ri an me d A ...now, A sians when ’. ss it e co n ol m o e s c ‘ to d an ch te ion olog n y, fash
  18. 18. contagious www.secondlife.com Have the looks, the house, the car, the job, the perfect partner, have the life you want.
  19. 19. { 8 tell me and i will forget. show me and i will remember. involve me and i will understand
  20. 20. A little story her grandson in the toy An elderly woman is choosing a toy for woman stood gazing at section of a big department store. The t characters and futur- shelves stacked with boxes of robots, stun box of toy soldiers, the ex- istic models. In her hands she held a and and sons had played pensive hand crafted ones that her husb from the soldiers to the with for years. Bewildered, she looked could be passed from gen- robots shaking her head. The soldiers want to play with these eration to generation, but who would other toys once the fad had passed. dson some thing But there was no point in buying her gran he didn’t want...
  21. 21. Berlin for boobs, The Look
  22. 22. Thailand for mental health Prague for teeth
  23. 23. B Ire y 2 w la 01 w elln nd’ 0, te ill b es s n s bi e w ind lli o u on rt st eu h ry ro ,0 00 ,0 00 ,0 00 .0 0 10
  24. 24. 0 I travel not to go anywhere, but to go. I travel for travel’s sake. The great affair is to move. (Robert Louis Stevenson) Do we feel guilty for not availing of cheap fairs and physically travelling to different countries?
  25. 25. school time goodbye french
  26. 26. hello mandarin
  27. 27. “Never doubt that a small group of thoughtful, committed citizens can change the world; indeed, it’s the only thing that ever has.” Margaret Mead
  28. 28. You’re more likely to get knocked down by a car on your way to purchase your lottery ticket than you are to win the lottery.
  29. 29. Men tend to look at money, job and then the company, whereas for women it’s company, job and then money
  30. 30. ADDICTED 70% of all cars on Irish roads have 2000 or later registrations
  31. 31. TO NEW One third of all houses in Ireland have been built in the last 5 years
  32. 32. either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying either you repeat the same conventional doctrines everybody is saying, or else you say something true, and it will sound like it’s from Neptune. Noam Chomsky.
  33. 33. 42 i may not have gone where i intended to douglas adams (1952 - 2001) go, but i think i have ended up where i needed to be
  34. 34. whose goal is it anyway Whose goal is it anyway ? The best goal of World Cup ’06 born out of team effort. Twenty five passes later it is the team that is remembered not the individual.
  35. 35. Puttnam’s Law. That which is merely competent, or even good, is a point of departure, not a point of arrival.
  36. 36. IF YOU WANT TO BE INTERESTING, BE INTERESTED.
  37. 37. it’s more fun to be a pirate than to join the navy steve jobs
  38. 38. Disruption – if you follow the same rules as everybody else, the best you’ll do is arrive at the same place. Break a few rules and you might just get somewhere. At the 1968 Olympics Dick Fosbury challenged the conventional method of high jumping which was:THE ONLY WAY TO gO OVER THE BAR IS ON YOUR FRONT. His disruptive back-first jump not only won him a gold medal but revolutionised high jumping in a way that made all other techniques obsolete.
  39. 39. THE WORLD IS NOT DIVIDED INTO THOSE WHO HAVE IMAgINATION AND THOSE WHO DO NOT, BUT BETWEEN THOSE WHO STIMULATE THEIR IMAgINATION AND THOSE WHO DO NOT. cawleynea-tbwa.ie

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