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Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
Digital Media and Getting in Touch with Your Museum Audience
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Digital Media and Getting in Touch with Your Museum Audience

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Presented at the 2011 Indigenous Materials Institute in Ignacio, Colorado, June 7. This workshop addressed the use of digital technology in museums, presenting an overview of technology planning …

Presented at the 2011 Indigenous Materials Institute in Ignacio, Colorado, June 7. This workshop addressed the use of digital technology in museums, presenting an overview of technology planning issues, case studies, and lessons learned. Presented by Terry Burton, Saul Sopoci Drake, and Sonny Lastrella. Facilitated by Brenda Martin. Institute organized by the Association of Tribal Archives, Libraries, & Museums.

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  • Welcome, logistics, introductions
  • U.S. Census Bureau in Philadelphia: UNIVAC - costing $600,000; 14.5 ‘ long, 7.5’ wide and 8’ high; demographic data spit out at 120 facts per second (Smithsonian June 2011:7)
  • By 1963, they were a bit smaller & being used in corporations to “solve problems” = accounting, payroll, engineering design, production, etc.; IBM 1401 Data Processing System = can multiply 362 2-digit numbers and get answers in “blink of an eye” (Armco Steel Corp. – The Sheffield Ladle, Kansas City, MO, April 1963:3)
  • Almost 40 years later, corporations and organizations are still looking at digital technology to help them operate more effectively and efficiently. Even the Vatican. Initially looking at how they could use social media to stay in better communication with their brethern throughout the world, the Vatican entertained reps from Google, Facebook, Youtube, and Wikipedia in 2009. Just recently, in May 2011, Vatican representatives noted on the importance of social media just “sharing information” but “creating community.” http://www.usatoday.com/news/religion/2011-03-13-facebook_pope_13_ST_N.htm
  • The history of digital technology in museums is no different – initially tools for doing one’s job more effectively and efficiently (ie databases for collections management; word processing for label making and grant writing; tape records for collecting of oral histories; and cameras and camcorders for documentation purposes (collections, events, etc.) and creating exhibits), it has become more and more apparent over the past 20 years that digital technology is regarded both as tool to get the job done, but more importantly, as a critical means of meeting a museum’s larger goals.
  • In agreement with statement, however…..From: http://www.aam-us.org/pressreleases.cfm?mode=list&id=178
  • … indigenous museums / cultural centers, don’t necessarily fit within the predominant definition of what makes a “museum” a “museum”. And it is by beginning to understand your own individual museum or cultural center, you’ll be able to determine the best way to embrace the many and varied types of digital technology that is available in the world today.From: http://blog.nmai.si.edu/main/directors-blog/
  • Tech Disconnect = people so engaged with technology or communicating via social media, what happens to face-to-face communication & human socialization?Erosion of English = generation of Americans who can’t write a proper sentence = LOL, BFF, OMG; will this further erode Native languages?
  • Opposite:Allows intimacy between folks in the media with their “fans” but not always positive – Selena Gomez sent message by 12 yr old girl who wants “her dead” because she is dating her boyfriend Justin Bieber (even though underage kids isn’t supposed to be allowed).- Ie use of Twitter in the Middle East revolts
  • Tech Disconnect -
  • Transcript

    • 1. DIGITAL TECHNOLOGY AND GETTING IN TOUCH WITH YOUR MUSEUM AUDIENCE<br />Terry BurtonSaul Sopoci DrakeSonny LastrellaBrenda Martin<br />June 7, 2011 9am-4pm<br />
    • 2. 60 YEARS AGO - JUNE 14, 1951<br />First commercially successful computer was put to work. <br />
    • 3.
    • 4. “Vatican Builds Relationships with Priests, Nuns, and Monks through Blogging and Social Media”<br />May 24, 2011 in <br />News and Updates,Social MediaPosted By: Kelly Hanly<br />
    • 5.
    • 6. “Museums have always been centers of innovation. Today, it is an imperative for museums to be at the forefront of new technology. It is also critical for museums to be ahead of the curve, particularly in terms of attracting younger audiences.” <br />Ford Bell, President<br />American Association of Museums<br />
    • 7. “… trying to redefine how Indians are represented in the museum world, and establishing a requirement that in order to represent these communities properly the community has to be deeply involved in the development of any sort of content …”<br />Kevin Gover, Director<br />National Museum of the American Indian (NAMI)<br />
    • 8. MORNING SESSION<br />DIGITAL MEDIA IN MUSEUMS:A TALE IN THREE PARTS<br /> 1) Hopes, Dreams, & Good Intentions<br /> 2) Nuts & Bolts<br /> 3) The Cautionary Tale<br />LUNCH & PLAY TIME<br />
    • 9. AFTERNOON SESSION<br /><ul><li> Ignore the Technology
    • 10. Focus on Your Needs
    • 11. Formula for a Better Experience
    • 12. Demystifying the Technology
    • 13. Content is Still King
    • 14. Technology Life Cycle
    • 15. How to Get Started</li></li></ul><li>AFTERNOON SESSION<br /><ul><li> Questions
    • 16. Discussion
    • 17. Summary
    • 18. Evaluation</li></li></ul><li>MORNING SESSION<br />DIGITAL TECHNOLOGY IN MUSEUMS:A TALE IN THREE PARTS<br />Terry Burton, Digital Media CoordinatorFort Collins Museum & Discovery Science Center<br />Saul Sopoci Drake, Curator of Exhibits Ah-Tah-Thi-Ki Museum<br />
    • 19. 1<br />PART 1<br />HOPES, DREAMS, ASPIRATIONS, AND GOOD INTENTIONS<br />Terry Burton, Digital Media Coordinator<br />Fort Collins Museum & Discovery Science Center<br />
    • 20. 1<br />TAKING CREATIVE RISKS<br />Good for Staff,Good for Visitors<br />
    • 21. 1<br />WHAT KIND OF MUSEUM ARE YOU?<br />Contemplative Temple<br />Visitor-Centric<br />Total Anarchy<br />
    • 22. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />Digital media tools are cool.<br />
    • 23. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />Why are you doing it?<br />
    • 24. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />Who is it for?<br />
    • 25. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />What do you want them to do?<br />
    • 26. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />How will it be maintained? Today, next week, next month, next year …<br />
    • 27. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />How will you know if it’s working?<br />
    • 28. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />What are your resources? <br />(Feel free to ignore this one - we did.)<br />
    • 29. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />Who is the Keeper of the Vision?<br />
    • 30. 1<br />SO MANY BRIGHT, SHINY OBJECTS!<br />Extra bonus question: What does “engagement” mean? In particular, to your institution? How do you know you’re doing it?<br />
    • 31. 1<br />HOW CAN YOU DECIDE WHAT’S WORTH TRYING?<br />Given who and what you are as an institution, what can you uniquely bring to the party?<br />
    • 32. 1<br />HOW CAN YOU DECIDE WHAT’S WORTH TRYING?<br />Plan A: front-end evaluations to understand visitors’ interests, pre-conceptions, and expectations(no, we didn’t, either.)<br />
    • 33. 1<br />HOW CAN YOU DECIDE WHAT’S WORTH TRYING?<br />Plan B: Gut instinct … friend or foe?<br />
    • 34. 1<br />SORTING OUT ALL THE POSSIBILITIES<br />DIGITAL MEDIA FOR OUTREACH<br /> Social tools (meant to create possibility of conversation)<br /> - including Facebook, Twitter, blogging, Flickr, YouTube, podcasting<br /> Information/interaction tools (website, online exhibits)<br />
    • 35. 1<br />SORTING OUT ALL THE POSSIBILITIES<br />DIGITAL MEDIA INSIDE THE MUSEUM<br /> Interactive exhibits (may overlap with web)<br /> Screens, touch screens, and multi-touch tables<br /> Visitor-contributed content<br /> QR codes<br /> Digital dome theater<br />
    • 36. 1<br />“Sense of Place” Voicethread exhibit<br />“Hispanic Heritage” Memory Miner exhibit<br />QR code<br />“Urban Wildlife” Flickr challenge/gallery exhibit<br />
    • 37. 1<br />THE 8,000 POUND GORILLA<br />MOBILE<br />
    • 38. 1<br />AT THE END OF THE DAY … TOOLS ARE JUST TOOLS<br />
    • 39. 2<br />PART 2<br />TECHNOLOGY ON A SPECTRUM<br />Saul SopociDrake, Curator of Exhibits<br />Ah-Tah-Thi-Ki Museum<br />
    • 40. 2<br />A range of technology elements you can use to get started, get the word out, and get unique…Emphasis on D.I.Y. ethos. (Do it yourself!)Emphasis on Free or Low Cost. *With one exception!*Emphasis on recyclability, reusability, and sustainability of technology components.<br />
    • 41. 2<br />GETTING STARTED …<br />
    • 42. 2<br />Google SketchUphttp://sketchup.google.com/<br />Online tool used to create schematics of a gallery or space.<br />Goal: Accurately recreate dimensions of space and determine how elements fit into that space.<br />Benefit: Good for project managements and foreshadowing of what gallery space will look like<br />Cost: Free for SketchUp/ SketchUp Pro 8= $495<br />Effort: Minimal, time it takes to initially learn nuances of the program<br />Requirements: CPU w/ internet connection.<br />
    • 43. 2<br />Example #1: Surviving to Thriving: An Everglades Economy<br />
    • 44. 2<br />Example #2: Tools of War<br />
    • 45. 2<br />GETTING THE WORD OUT<br />
    • 46. 2<br />QR (quick response) Codeshttp://qrcode.kaywa.com/www.atalm.org<br />This bar code links individuals to websites via supported mobile devices.<br />Goal:Create a link to yours and others websites.<br />Benefit:A cool way to disseminate information on a mobile device.<br />Cost:Free!<br />Effort:Minimum<br />Requirements:CPU with internet access<br />
    • 47. 2<br />HOW DOES THIS WORK?<br />Download application on smartphone: http://reader.kaywa.com/<br />Scan or photograph using the camera on your smartphone<br />The smartphone via app., reads the info and takes you to the website.<br />
    • 48. 2<br />Facebookhttp://www.facebook.com/#!/pages/Ah-Tah-Thi-Ki-Seminole-Museum/43650959681<br />Facebook is the king of social networking services. As of January 2011, Facebook has more than 600 million active users.<br />Goal: Increase museum presence using social media.<br />Benefit: Increased awareness of museum…mission…culture.<br />Cost: Free<br />Effort: Minimum, time to monitor and update.<br />Requirements: CPU with internet <br /> connection.<br />
    • 49. 2<br />Blogginghttp://www.wordpress.com/http://ahtahthiki.wordpress.com <br />Post information of what is happing behind the scenes at your museum!<br />Goal: Blogging provides followers a chance to read thoughts of museum staff and have the ability for feedback.<br />Benefit: Social networking tool to provide info in an informal style.<br />Cost: Free<br />Effort: Minimum, time it takes to monitor and update.<br />Requirements: CPU with internet <br /> connection.<br />
    • 50. 2<br />Blurb Bookifyhttp://www.blurb.com/make/bookify<br />A streamlined way to make exhibit catalogs with professional printing and great quality.<br />Goal: Create professional looking exhibit catalogs.<br />Benefit: D.I.Y/ eliminates outsourced design firms and publishing restrictions. You control content, design, and order volume.<br />Cost: Free, cost comes in when ordering.<br />Effort: Moderate<br />Requirements: CPU with internet <br /> connection.<br />
    • 51. 2<br />Blurb Booksmarthttp://www.blurb.com/make/booksmart<br />There is no good reason why it should take tons of time, technical skills, big bucks, or friends in high places to publish a book!<br />Goal: Create exhibit catalogs online.<br />Benefit: D.I.Y./ eliminates outsourced design firms and publishing restrictions. You control content, design, and volume of order.<br />Cost: Moderate, best used with Adobe InDesign.<br />Effort: Moderate<br />Requirements: CPU w/ internet connection. The ability to run Adobe Design Suite on your CPU particularly InDesign.<br />
    • 52. Podcastinghttp://www.podcasting-tools.com/how-to-podcast.htm <br />2<br />A podcast is a series of digital media files that are often downloaded through web syndication.<br />Goal: Provide supplemental info to exhibit theme or storyline. Excellent for Oral History dissemination.<br />Benefit: Unique alternative or supplement to text panel information.<br />Cost: Somewhat minimal depending on audio recording devices and software.<br />Effort: Easy<br />Requirements: Audio recording device. MP3 creation software (FeedForAllwww.feedforall.com). Some cpu’s have software built in, MAC’s have IMusic. Website needed for people to download or listen to MP3s. <br />
    • 53. Podcastinghttp://www.ahtahthiki.com/Podcasts/podcasts.cfm<br />2<br />
    • 54. Guide by Cellhttp://www.guidebycell.com <br />2<br />Guide by Cell is a provider of effective, affordable mobile technology solutions to museums and cultural institutions worldwide.<br />Goal: Provide supplemental info to exhibit theme or storyline. Excellent for Oral History dissemination.<br />Benefit: Unique alternative or supplement to text panel information.<br />Cost: Moderate. Annual service fee.<br />Effort: Moderate<br />Requirements: CPU with internet access. Ability to upload audio clips and MP3s. <br />
    • 55. Guide by Cell<br />2<br />
    • 56. 2<br />GETTING UNIQUE …<br />
    • 57. Geocachinghttp://www.geocaching.com <br />2<br />Geocaching is a real-world outdoor treasure hunting game. Players try to locate hidden containers, called geocaches, using GPS enables devices and then share their experiences online.<br />Goal:Increase visitorship and social networking through high tech treasure hunt.<br />Benefit:Increase awareness of physical site.<br />Cost:Basic Membership=Free/ Premium Membership=$30 per year or $10 per 3 months.<br />Effort:Easy<br />Requirements:GPS device or smartphone with a GPS application. Time required to periodically monitor the cache.<br />
    • 58. Geocaching<br />2<br />
    • 59. [i]cell/ Sensa Cell Technologywww.d-c-connect.com <br />2<br /> The Sensa Cells in [i]cell technology systems are proximity sensing units with LED lighting. When connected to a CPU, they serve as a reactive, interface to the program content. The cells illuminate when a person gestures toward them and can drive content on remote monitors.<br />Goal: Provide supplemental info for an exhibit theme or storyline.<br />Benefit: Unique alternative or supplement to text panels. Appeals to tech savvy visitors.<br />Cost: Moderate to High depending on hardware/ software package.<br />Effort: Moderate to High<br />Requirements: CPU or laptop to run program. Employee who is tech savvy to trouble shoot if necessary. There are D.I.Y. components to this such as creating AV components. Need to work with outsourced tech company: DC-Connect.<br />
    • 60. How is this D.I.Y.?<br />2<br />
    • 61.
    • 62. Microsoft Surfacehttp://www.microsoft.com/surface <br />2<br /> The Microsoft Surface platform brings people together to collaborate and learn. It enables experiences that let people connect with a 360 degree interface. Surface responds to touch and to real world objects-supporting fifty simultaneous inputs.<br />Goal: Provide alternative or supplemental info to themes or storylines. Provide visitors with a didactic experience in a whole new way.<br />Benefit: Unique learning experience. Appeals to tech savvy visitors.<br />Cost: High. Need both hardware (Microsoft)/ Software (Quatrefoil).<br />Effort: High<br />Requirements: Employee who is tech savvy to troubleshoot if necessary. Need to work with an outsourced tech company. Strong project management skills required. Time.<br />
    • 63. What Is It?<br />2<br />
    • 64. What’s On It<br />2<br />Photos<br />Audio clips<br />Video clips<br />Interactive programs: Seminole Wars Timeline<br />
    • 65. 3<br />PART 3<br />THE CAUTIONARY TALE<br />Saul Sopoci Drake, Curator of Exhibits<br />Ah-Tah-Thi-Ki Museum<br />Terry Burton, Digital Media Coordinator<br />Fort Collins Museum & Discovery Science Center<br />
    • 66. 3<br />The Lure of Intuitive Exploration<br />Case Study: Microsoft Surface<br />
    • 67. 3<br />The Lure of Intuitive Exploration<br />Misconceptions and generalizations of your audience.<br />Need to consider the variety of learning styles. <br />Need to consider level of comfort for usage<br />
    • 68. 3<br />The Lure of Intuitive Exploration<br />Misconceptions and generalizations of your staff.<br />Information overload…how much is too much?<br />
    • 69. 3<br />The Lure of Intuitive Exploration<br />Don’t shy away from play.<br />Upcoming programs for the surface.<br />
    • 70. 3<br />The Lure of Intuitive Exploration<br />Evaluate and test!<br />Determine your visitors wants…needs…desires before you rush in.<br />Your perception might be different from the reality.<br />
    • 71. 3<br />OUR BACKGROUND<br />(Fort Collins Museum & Discovery Science Center)<br />Building completely new, 47,000 sq. ft. museum & digital dome.<br />Still running our current institution.<br />Freshly-formed public/private partnership.<br />Staff of 15 +/- (digital media staff of 1).<br />
    • 72. 3<br />DIGITAL MEDIA TIMELINE<br />
    • 73. 3<br />HOW HAVE WE MEASURED SUCCESS?<br />
    • 74. 3<br />WHERE ARE WE DOING WELL?<br /> We are in the mix.<br /> We are steadily building audience & engagement.<br /> Staff has gone from “hmm ….” to buy-in.<br />
    • 75. 3<br />WHERE ARE WE STRUGGLING?<br /> Resources<br /> Translating statistics into understanding<br /> Developing sustainable, long-range strategy<br />
    • 76. 3<br />IF WE ONLY KNEW THEN WHAT WE KNOW NOW …<br />What would we do differently?<br /> Maybe not much.<br />FAIL EARLY, FAIL OFTEN<br />
    • 77. 3<br />CLOSE THE CIRCLE<br />Continue to think strategically.<br />Go back to your basic objectives & evaluate.<br />Lather, rinse, and repeat.<br />
    • 78. 3<br />FINAL PEARLS<br />READ<br />KEEP UP <br />STEAL ANYTHING THAT WORKS!<br />
    • 79. MORNING SESSION<br />QUESTIONS AND DISCUSSION<br />
    • 80. AFTERNOON SESSION<br />DIGITAL TECHNOLOGY IN MUSEUMS<br />Sonny Lastrella, Audio Visual Technologist <br />
    • 81. AGENDA<br /><ul><li> Ignore the Technology
    • 82. Focus on Your Needs
    • 83. Formula for a Better Experience
    • 84. Demystifying the Technology
    • 85. Content is Still King
    • 86. Technology Life Cycle
    • 87. How to Get Started</li></li></ul><li>IGNORE THE TECHNOLOGY<br />Start with the Result in Mind<br />Focus on Your Needs<br />Navigate the Space Better<br />Provide More Detailed Information<br />Save Space<br />Creative Use of Audio<br />Connect with Your Audience<br />
    • 88. FORMULA FOR A BETTER EXPERIENCE<br /> Educate<br /> Inform<br /> Entertain<br /> Influence<br /> Engage<br />
    • 89. DEMYSTIFYING THE TECHNOLOGY<br />Concepts <br /> Application Types<br /> Methods <br /> Function <br />
    • 90. VIDEO<br />Distance Learning<br />Digital Signage<br />AUDIO<br />Sound Amplification<br />IMMERSION<br />Natural Effects<br />3D<br />
    • 91. DISTANCE LEARNING<br />Web Conference<br />Video Telepresence<br />Webcast – Lecture Capture<br />http://Tandberg Clip<br />http://Panopto Clip<br />
    • 92. DIGITAL SIGNAGE<br />WayfindingDonor Wall<br />Directory Reader Board<br /> Interactivity / Gesture<br />
    • 93. AUDIO<br />Sound Domes<br />Headphones<br />
    • 94. IMMERSION<br />Natural Effects<br />3D<br />Fire Effect<br />3D Effects<br />Water<br />Lighting<br />
    • 95. CONTENT IS STILL KING<br />Repurpose Existing Content<br />Keep it Fresh<br />
    • 96. LIFE CYCLE<br />Future Proofing <br />Scalability<br />Proven Products<br />Warranty<br />Leasing vs. Owning<br />Maintenance<br />Specialist on Staff<br />Spare Parts<br />Support<br />
    • 97. HOW TO GET STARTED<br />Form a Committee of Internal Shareholders<br />Find Out What’s Important<br />Set Your Goals<br />Hire an Expert<br />
    • 98. CONCERNS<br />Tech Disconnect = disconnect from real world?<br />Erosion of English language = additional stress on Native language preservation?<br />
    • 99. POSITIVE<br />Gives everyone the ability to connect<br />Revitalize activism <br />
    • 100. QUESTIONS & ANSWERS<br />Discussion<br />Summary<br />Evaluation<br />

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