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THE CANNES EXPERIENCE
HI
TIM BUESING
CREATIVE DIRECTOR
SYDNEY
TIM KOTSIAKOS
EXECUTIVE CREATIVE DIRECTOR
MELBOURNE
SUNNY AND 28 DEGREES
AND EVERYONE’S TWEETING
A FEW DELEGATES(12,000)
A BIT OF QUEUEING
A COUPLE OF ENTRIES (35,000)
A TOUCH OF COMPETITION IN THE JURY ROOMS
AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com
AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw
DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688
01
SEMINAR
SNIPPETS
FAMOUS: Vivien Westwood
http://www.youtube.com/user/canneslions?
FAMOUS: Annie Leibovitz
http://www.youtube.com/user/canneslions?
FAMOUS: Conan O’Brien
http://www.youtube.com/user/canneslions?
FAMOUS: P Diddy / Sean Combs
http://www.youtube.com/user/canneslions?
FAMOUS: Jack Black
http://www.youtube.com/user/canneslions?
SoDA: WELCOME TO THE CONNECTED WORLD
https://vimeo.com/67887126
Exchange with digital peers: SoDA Meetup
http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
Time for exchange with digital peers: SoDA Meetup
http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun)
http://www.flickr.com/photos/sodaspeaks/set...
http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html
GETTY IMAGES INSTALLATION
https://vimeo.com/68625429
CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH
GETTY IMAGES INSTALLATION
https://vimeo.com/68625429
GOOGLE CREATIVE SANDBOX
http://www.youtube.com/watch?v=TWvTRZO_xqQ
02
CYBER
WINNERSON A BUDGET
http://yourquestions.mcdonalds.ca
http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
FACING ...
http://yourquestions.mcdonalds.ca
http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
http://yourquestions.mcdonalds.ca
http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
http://pinterest.com/oreo/daily-twist/
https://vimeo.com/57739796
CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT
http://pinterest.com/oreo/daily-twist/
https://vimeo.com/57739796
http://pinterest.com/oreo/daily-twist/
https://vimeo.com/57739796
http://pinterest.com/oreo/daily-twist/
https://vimeo.com/57739796
A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...
http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real-
time-super-bowl-slam-dunk/
IT HAD S...
WITH A GRAND FINALE TO AN EPIC CAMPAIGN.
03
INNOVATION
WINNER
https://vimeo.com/66869296
CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT
04
SOME
BIG
TRENDS
TRENDS
{VIDEO}
CONTENT
MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL)
http://www.youtube.com/watch?v=ETzxRhl0...
TRENDS
THE INTERNET
OF THINGS
http://www.themostpowerfularm.com
ON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FU...
TRENDS
MULTI-DEVICE
INTEGRATION
THE MAGIC OF SCREENS WORKING TOGETHER
http://www.youtube.com/watch?v=KOCM9_qGccY
TRENDS
CUSTOMER
EXPERIENCE
VS
ADVERTISINGAUDI CITY
http://www.youtube.com/watch?v=GDdPN6mVLPM
THANK YOU
WWW.REACTIVE.COM
WWW.CANNESLIONS.COM
WWW.SODASPEAKS.COM
My Cannes 2013 experience
My Cannes 2013 experience
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My Cannes 2013 experience

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Sharing trends, winners and inspiration from the Cannes Lions 2013. How do you make the most of attending the conference and meet the right people and brands for winning a Lion next year.

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Transcript of "My Cannes 2013 experience"

  1. 1. THE CANNES EXPERIENCE
  2. 2. HI TIM BUESING CREATIVE DIRECTOR SYDNEY TIM KOTSIAKOS EXECUTIVE CREATIVE DIRECTOR MELBOURNE
  3. 3. SUNNY AND 28 DEGREES
  4. 4. AND EVERYONE’S TWEETING
  5. 5. A FEW DELEGATES(12,000)
  6. 6. A BIT OF QUEUEING
  7. 7. A COUPLE OF ENTRIES (35,000)
  8. 8. A TOUCH OF COMPETITION IN THE JURY ROOMS
  9. 9. AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com
  10. 10. AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw
  11. 11. DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688
  12. 12. 01 SEMINAR SNIPPETS
  13. 13. FAMOUS: Vivien Westwood http://www.youtube.com/user/canneslions?
  14. 14. FAMOUS: Annie Leibovitz http://www.youtube.com/user/canneslions?
  15. 15. FAMOUS: Conan O’Brien http://www.youtube.com/user/canneslions?
  16. 16. FAMOUS: P Diddy / Sean Combs http://www.youtube.com/user/canneslions?
  17. 17. FAMOUS: Jack Black http://www.youtube.com/user/canneslions?
  18. 18. SoDA: WELCOME TO THE CONNECTED WORLD https://vimeo.com/67887126
  19. 19. Exchange with digital peers: SoDA Meetup http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  20. 20. Time for exchange with digital peers: SoDA Meetup http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  21. 21. Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun) http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  22. 22. http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html
  23. 23. GETTY IMAGES INSTALLATION https://vimeo.com/68625429 CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH
  24. 24. GETTY IMAGES INSTALLATION https://vimeo.com/68625429
  25. 25. GOOGLE CREATIVE SANDBOX http://www.youtube.com/watch?v=TWvTRZO_xqQ
  26. 26. 02 CYBER WINNERSON A BUDGET
  27. 27. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464 FACING TOUGH QUESTIONS AND BUILDING A REPOSITORY OF ANSWERS FOR THE FUTURE
  28. 28. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
  29. 29. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
  30. 30. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796 CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT
  31. 31. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  32. 32. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  33. 33. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  34. 34. A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...
  35. 35. http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real- time-super-bowl-slam-dunk/ IT HAD SOMETHING TO SAY...INSIDE OF MINUTES
  36. 36. WITH A GRAND FINALE TO AN EPIC CAMPAIGN.
  37. 37. 03 INNOVATION WINNER
  38. 38. https://vimeo.com/66869296 CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT
  39. 39. 04 SOME BIG TRENDS
  40. 40. TRENDS {VIDEO} CONTENT MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL) http://www.youtube.com/watch?v=ETzxRhl0UTo
  41. 41. TRENDS THE INTERNET OF THINGS http://www.themostpowerfularm.com ON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FUN.
  42. 42. TRENDS MULTI-DEVICE INTEGRATION THE MAGIC OF SCREENS WORKING TOGETHER http://www.youtube.com/watch?v=KOCM9_qGccY
  43. 43. TRENDS CUSTOMER EXPERIENCE VS ADVERTISINGAUDI CITY http://www.youtube.com/watch?v=GDdPN6mVLPM
  44. 44. THANK YOU WWW.REACTIVE.COM WWW.CANNESLIONS.COM WWW.SODASPEAKS.COM
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