My Cannes 2013 experience

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Sharing trends, winners and inspiration from the Cannes Lions 2013. How do you make the most of attending the conference and meet the right people and brands for winning a Lion next year.

Sharing trends, winners and inspiration from the Cannes Lions 2013. How do you make the most of attending the conference and meet the right people and brands for winning a Lion next year.

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Transcript

  • 1. THE CANNES EXPERIENCE
  • 2. HI TIM BUESING CREATIVE DIRECTOR SYDNEY TIM KOTSIAKOS EXECUTIVE CREATIVE DIRECTOR MELBOURNE
  • 3. SUNNY AND 28 DEGREES
  • 4. AND EVERYONE’S TWEETING
  • 5. A FEW DELEGATES(12,000)
  • 6. A BIT OF QUEUEING
  • 7. A COUPLE OF ENTRIES (35,000)
  • 8. A TOUCH OF COMPETITION IN THE JURY ROOMS
  • 9. AND 3 LIONS FOR OUR ‘MOST POWERFUL ARM’ http://themostpowerfularm.com
  • 10. AND QUITE A FEW MORE FOR ‘DUMB WAYS TO DIE’ http://www.youtube.com/watch?v=IJNR2EpS0jw
  • 11. DON’T FORGET TO PLAY THEIR GAME https://itunes.apple.com/app/dumb-ways-to-die/id639930688
  • 12. 01 SEMINAR SNIPPETS
  • 13. FAMOUS: Vivien Westwood http://www.youtube.com/user/canneslions?
  • 14. FAMOUS: Annie Leibovitz http://www.youtube.com/user/canneslions?
  • 15. FAMOUS: Conan O’Brien http://www.youtube.com/user/canneslions?
  • 16. FAMOUS: P Diddy / Sean Combs http://www.youtube.com/user/canneslions?
  • 17. FAMOUS: Jack Black http://www.youtube.com/user/canneslions?
  • 18. SoDA: WELCOME TO THE CONNECTED WORLD https://vimeo.com/67887126
  • 19. Exchange with digital peers: SoDA Meetup http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  • 20. Time for exchange with digital peers: SoDA Meetup http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  • 21. Tim Buesing, Stuart Eccles (Made By Many), Tim Kotsiakos, Guthrie Dolin (Nurun) http://www.flickr.com/photos/sodaspeaks/sets/72157634305391306/
  • 22. http://www.campaignbrief.com/2013/06/reactive-sydney-cd-tim-buesing.html
  • 23. GETTY IMAGES INSTALLATION https://vimeo.com/68625429 CATCHING UP WITH INTERESTING BRANDS TO COLLABORATE WITH
  • 24. GETTY IMAGES INSTALLATION https://vimeo.com/68625429
  • 25. GOOGLE CREATIVE SANDBOX http://www.youtube.com/watch?v=TWvTRZO_xqQ
  • 26. 02 CYBER WINNERSON A BUDGET
  • 27. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464 FACING TOUGH QUESTIONS AND BUILDING A REPOSITORY OF ANSWERS FOR THE FUTURE
  • 28. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
  • 29. http://yourquestions.mcdonalds.ca http://www.youtube.com/watch?v=KWljqAQZR-I&feature=share&list=PLB8F066AFA8915464
  • 30. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796 CELEBRATING 100 YEARS WITH 100 DAYS OF SOCIAL CONTENT
  • 31. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  • 32. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  • 33. http://pinterest.com/oreo/daily-twist/ https://vimeo.com/57739796
  • 34. A CULTURAL CHANGE IN THE BRAND SO THAT DURING THE FAMOUS SUPERBOWL BLACK OUT...
  • 35. http://www.forbes.com/sites/jenniferrooney/2013/02/04/behind-the-scenes-of-oreos-real- time-super-bowl-slam-dunk/ IT HAD SOMETHING TO SAY...INSIDE OF MINUTES
  • 36. WITH A GRAND FINALE TO AN EPIC CAMPAIGN.
  • 37. 03 INNOVATION WINNER
  • 38. https://vimeo.com/66869296 CINDER: MAKING YOUR OWN RESEARCH PUBLIC KNOWLEDGE, FOR EVERYONE’S BENEFIT
  • 39. 04 SOME BIG TRENDS
  • 40. TRENDS {VIDEO} CONTENT MAKING IT INTERACTIVE IS CRUCIAL: THE BEAUTY INSIDE (INTEL) http://www.youtube.com/watch?v=ETzxRhl0UTo
  • 41. TRENDS THE INTERNET OF THINGS http://www.themostpowerfularm.com ON- AND OFFLINE BELONG TOGETHER. AND CONNECTING THEM IS FUN.
  • 42. TRENDS MULTI-DEVICE INTEGRATION THE MAGIC OF SCREENS WORKING TOGETHER http://www.youtube.com/watch?v=KOCM9_qGccY
  • 43. TRENDS CUSTOMER EXPERIENCE VS ADVERTISINGAUDI CITY http://www.youtube.com/watch?v=GDdPN6mVLPM
  • 44. THANK YOU WWW.REACTIVE.COM WWW.CANNESLIONS.COM WWW.SODASPEAKS.COM