Creative Social Sydney <ul><li>25 th  October – Sam Cavanagh </li></ul>
THIS GUY SAM <ul><li>2002 to 2004 </li></ul><ul><ul><ul><ul><ul><li>Assistant Producer of the Tracy & Matt Breakfast Show ...
7 EASY THINGS  PRODUCERS CAN DO  TO GET THE BEST  OUT OF TALENT
WHAT DO OUR PRODUCERS DO? <ul><ul><ul><li>Manage all communication into, and out of, the show.  </li></ul></ul></ul><ul><u...
1. YOU DON’T NEED TO CATCH THE FISH <ul><ul><ul><li>Steering your talent is better than spoon feeding them. </li></ul></ul...
2. UNDERSTAND YOUR BRAND <ul><ul><ul><li>Talent need to understand the vision of the show.  This is best explained through...
3. GIVE FEEDBACK <ul><ul><ul><li>Your ability to influence talent is measured by your ability to offer feedback. </li></ul...
4. BE CONSISTENT & CONSTANT <ul><ul><ul><li>Be prepared to deliver the same message countless times. </li></ul></ul></ul><...
5. TALENT HOT BUTTONS <ul><ul><ul><li>Work out what motivates your talent. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Som...
6. BE WELL PLANNED <ul><ul><ul><li>Long term and short term. </li></ul></ul></ul><ul><ul><ul><li>Whiteboard your life.  </...
The Hamish & Andy office...
7. CULTURE <ul><ul><ul><li>The culture you create off air will determine your success. </li></ul></ul></ul><ul><ul><ul><li...
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Become a Master Talent Wrangler

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Producer Sam Cavanagh from Austereo spoke at 'Creative Social Sydney' about how to get the most out of your talent. Organised by Jay Morgan.

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  • Over the last 9 years, ive pretty much put a radio show to air every week day. my area of expertise is managing talent / producing radio content so tonight i will talk about what ive learnt managing talent AS A PRODUCER. hopefully you will be able to join the dots from this - to what you do
  • to give this context.... The funnel Deal with problems / give me feedback on content and performance / manage calendar / keep them motivated Ultimately responsible for making sure the show is talking to the right people about the right things
  • Gravy Chip Example
  • H&amp;A BRAND VALUES - The Peoples Show - We will go bigger than our competition - H&amp;A Are NOT Celebrities Not just a radio show - Live stage / TV Shows / CDs / Podcasts / Songs on iTunes / Fastest selling chip flavour ever Use brand values as your benchmark
  • debrief - what worked / didint work / what can we learn? What worked / didn’t work? What can we learn for next time? What worked / didn’t work? What can we learn for next time?
  • Jules &amp; Fi are extreme opposites - challenge has been to show them that this is a strength Tina Fey Quote - when talking about hiring writers for 30 Rock “when hiring, mix Harvard Nerds with Chicago Improvisers. The Harvard guys check the logic and construction of every joke, the improvisors teach the Harvard guys to be human. you need both”
  • it’s much easier to build a culture, than change one
  • Become a Master Talent Wrangler

    1. 2. Creative Social Sydney <ul><li>25 th October – Sam Cavanagh </li></ul>
    2. 3. THIS GUY SAM <ul><li>2002 to 2004 </li></ul><ul><ul><ul><ul><ul><li>Assistant Producer of the Tracy & Matt Breakfast Show – Fox FM Melbourne </li></ul></ul></ul></ul></ul><ul><li>2004 to 2005 </li></ul><ul><ul><ul><ul><ul><li>Executive Producer of The Shebang. National Show on MMM Network </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Producer of Saturday Morning Hamish & Andy </li></ul></ul></ul></ul></ul><ul><li>2005 to 2010 </li></ul><ul><ul><ul><ul><ul><li>Executive Producer of The Hamish & Andy Show national drive show </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Syndicated into 88 stations across Australia and New Zealand </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Most listened to radio show in Australian radio history </li></ul></ul></ul></ul></ul><ul><li>2011 </li></ul><ul><ul><ul><ul><ul><li>Set up Fifi & Jules Show. Hold 90% of Hamish & Andy Audience. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Work across Grill Team. Produce ‘Legends of Origin’ footy match. Grill Team doubled its share in 12 months </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>National Executive Producer. Work with new shows, producer development and hiring, talent development </li></ul></ul></ul></ul></ul>
    3. 4. 7 EASY THINGS PRODUCERS CAN DO TO GET THE BEST OUT OF TALENT
    4. 5. WHAT DO OUR PRODUCERS DO? <ul><ul><ul><li>Manage all communication into, and out of, the show. </li></ul></ul></ul><ul><ul><ul><li>Manage talent day to day. </li></ul></ul></ul><ul><ul><ul><li>Direct the show when it is live to air. </li></ul></ul></ul><ul><ul><ul><li>Content Gatekeepers. </li></ul></ul></ul>
    5. 6. 1. YOU DON’T NEED TO CATCH THE FISH <ul><ul><ul><li>Steering your talent is better than spoon feeding them. </li></ul></ul></ul><ul><ul><ul><li>Great questions are as good as great ideas. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Questions lead you to collaborative ideas. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The best question is “what else?” </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Use questions to shut down ideas gently. </li></ul></ul></ul></ul></ul>JUST KNOW WHERE THE GOOD FISHING SPOTS ARE
    6. 7. 2. UNDERSTAND YOUR BRAND <ul><ul><ul><li>Talent need to understand the vision of the show. This is best explained through the shows brand values . </li></ul></ul></ul><ul><ul><ul><li>Think about your show as a brand – not just a radio show. </li></ul></ul></ul><ul><ul><ul><li>Review every 6 months. </li></ul></ul></ul>
    7. 8. 3. GIVE FEEDBACK <ul><ul><ul><li>Your ability to influence talent is measured by your ability to offer feedback. </li></ul></ul></ul><ul><ul><ul><li>Frame feedback as ‘what can I learn?’, and not ‘right or wrong’. </li></ul></ul></ul><ul><ul><ul><li>Keep majority of the focus on what’s coming up, rather than what’s already happened. </li></ul></ul></ul><ul><ul><ul><li>Take the time to debrief big content spikes. </li></ul></ul></ul><ul><ul><ul><li>Timing is everything. </li></ul></ul></ul>
    8. 9. 4. BE CONSISTENT & CONSTANT <ul><ul><ul><li>Be prepared to deliver the same message countless times. </li></ul></ul></ul><ul><ul><ul><li>Look for creative ways to deliver these messages. </li></ul></ul></ul>
    9. 10. 5. TALENT HOT BUTTONS <ul><ul><ul><li>Work out what motivates your talent. </li></ul></ul></ul><ul><ul><ul><ul><ul><li>Some are ‘listener’ focused </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Some are ‘team’ focused </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Some are ‘competitor’ focused </li></ul></ul></ul></ul></ul>
    10. 11. 6. BE WELL PLANNED <ul><ul><ul><li>Long term and short term. </li></ul></ul></ul><ul><ul><ul><li>Whiteboard your life. </li></ul></ul></ul><ul><ul><ul><li>Different talent need to plan differently. You need to find the balance. </li></ul></ul></ul><ul><ul><ul><li>Control your environment. </li></ul></ul></ul>
    11. 12. The Hamish & Andy office...
    12. 13. 7. CULTURE <ul><ul><ul><li>The culture you create off air will determine your success. </li></ul></ul></ul><ul><ul><ul><li>Put as much energy into your ‘team’ as you put into your ‘content’. </li></ul></ul></ul>

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