Social Mediafor graphic designersand small studiosDocumentation of AGDA Professional Practice workshop on April 20, 2013
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPTim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.comJon Christensen...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAgenda• The social difference between yourself and your company• Your positioni...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPExpectations
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• Intranet delivers value:• internally: idea generation, training, efficiencies,...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• Social Media for you (your personal brand):• authentic, credible, idiosyncra...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• What do you stand for in the creative market? And what isyour message? Who d...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPGoals & KPIs• Thousands of followers might be nice but what if your realaudien...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPWebsite & Content• How interestig is your site now and why? How could it be ev...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAction Plan• What would you add or change tomorrow?• Make a plan. What sort of...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• You can get overwhelmed with the choices.• Most of the social media sites ar...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
http://www.facebook.com/adverblogText
http://www.facebook.com/adverblog
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
http://www.twitter.com/ausinfront
https://twitter.com/resn_has_no_i
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
http://www.linkedin.com/company/225538?trk=tyah
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
https://vimeo.com/user3722873
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
http://www.slideshare.net/reactivemedia/perspectives-2012-12612820
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
www.thedigitalage.com
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
http://instagram.com/WiedenKennedy
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPSocial Media PlanWhat to do when?• Have a roadmap so you don’t lose steam alon...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAggregationHow do you bring it all together?
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• A professional example from XXXX : https://vimeo.com/15208835
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPReporting & Insights• Don’t get burnt out with the uploading, posting,sharing,...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPRecap on• The social difference between yourself and your company• Your positio...
CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPTim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.comJon Christensen...
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
Social Media for graphic designers and small studios
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Social Media for graphic designers and small studios

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Documentation of an AGDA Professional Practice Workshop: Building Your Digital Presence - and taking social media to a different level.
http://nsw.agda.com.au/events/1019/building-your-digital-presence---professional-practice-workshop

Held on April 20, 2013 in Sydney by myself and Job Christensen, co-founder of agency Mentally Friendly and Tractor Design School

Published in: Design, Technology, Business
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  • Thanks Marie, the 'students' received the advice well. Maybe we will do a follow up when they are fully-fledged bloggers and social mavens.
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  • Great practical tips on how to balance your company & your personal touch points... feedback from my experience: definitely set goals on what you want to achieve on social networks (it will help choose the right ones), make sure you commit & can sustain your activity. If you can't do it all, focus on what you can do, and do it well. It works!
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Social Media for graphic designers and small studios

  1. 1. Social Mediafor graphic designersand small studiosDocumentation of AGDA Professional Practice workshop on April 20, 2013
  2. 2. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPTim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.comJon ChristensenJon @ MentallyFriendly.com / TractorDesignSchool.com
  3. 3. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAgenda• The social difference between yourself and your company• Your positioning, messages and goals• Your hopefully ‘interesting’ website• Social media formats and examples• Managing, reporting and insights• Refining your messages and goals
  4. 4. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPExpectations
  5. 5. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  6. 6. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• Intranet delivers value:• internally: idea generation, training, efficiencies, productivity,content production• externally: thought leadership, product innovation, publishing• social media content and properties deliver value:• internally: recruitment/retainment/cohesion of own employees• externally: awareness, consideration, contact frequency andloyalty among clientsWEBSITE INTRANETSOCIAL
  7. 7. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• Social Media for you (your personal brand):• authentic, credible, idiosyncratic, personal• Social Media for your company (your real brand):• professional, consistent tone, valuable, responsible,STUDIOSOCIALYOUSOCIAL
  8. 8. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• What do you stand for in the creative market? And what isyour message? Who do you want to talk to and why?What would they find interesting about your activity?• The answers will give you clarity over what to write,share, post, follow, curate• They will also help you decide what NOT to cover(nobody has time for everything).• They will also make the value clear to your potentialfollowers and audience.• And they will help you make tactical decisions, whichformat(s) will be right for your contentPositioning & Messaging
  9. 9. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPGoals & KPIs• Thousands of followers might be nice but what if your realaudience (e.g. local art directors and art buyers in ad agencies)consist of only 200 people? Wouldn’t speaking to 50 of thembe a success for you?• Setting yourself goals and KPIs will help avoid frustration. Setyourself an easy target first (e.g. get X shares on my Y posts inZ weeks) and take it upwards from there.• Having those KPIs will also help you evaluate what you aredoing after a certain period.If one channel isn’t working, maybe it’s time to change tact,content, tone, frequency?
  10. 10. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPWebsite & Content• How interestig is your site now and why? How could it be evenmore interesting, fresh, alive?• Is the work up to date? Do you give insights into your practice,look behind the scenes, show rough ideas?• Do you exhibit your network, reach out, say thanks?• Can you swap content and links, thereby expanding your reach?
  11. 11. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAction Plan• What would you add or change tomorrow?• Make a plan. What sort of content can you produce orsearch/curate about right now?
  12. 12. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• You can get overwhelmed with the choices.• Most of the social media sites are “free” (but you are payingwith the data that these companies make money out of). Orthey have low priced premium accounts.• But choosing e.g. Vine because it is the latest online craze isnot the answer. Does the service strategically fit into what youwant to say? Are the right people using it? Can you producesomething interesting on it?Your Social Formats
  13. 13. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  14. 14. http://www.facebook.com/adverblogText
  15. 15. http://www.facebook.com/adverblog
  16. 16. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  17. 17. http://www.twitter.com/ausinfront
  18. 18. https://twitter.com/resn_has_no_i
  19. 19. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  20. 20. http://www.linkedin.com/company/225538?trk=tyah
  21. 21. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  22. 22. https://vimeo.com/user3722873
  23. 23. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  24. 24. http://www.slideshare.net/reactivemedia/perspectives-2012-12612820
  25. 25. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  26. 26. www.thedigitalage.com
  27. 27. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  28. 28. http://instagram.com/WiedenKennedy
  29. 29. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  30. 30. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  31. 31. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPSocial Media PlanWhat to do when?• Have a roadmap so you don’t lose steam along the way. Share the load internally• And mix it up where appropriate.
  32. 32. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  33. 33. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPAggregationHow do you bring it all together?
  34. 34. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP• A professional example from XXXX : https://vimeo.com/15208835
  35. 35. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPReporting & Insights• Don’t get burnt out with the uploading, posting,sharing, following up...use a tool to unite them all• Load up your content and the software does it for you• Check: Are the goals met?• How can you get better?• How can you tweak your social?
  36. 36. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  37. 37. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  38. 38. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOP
  39. 39. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPRecap on• The social difference between yourself and your company• Your positioning, messages and goals• Your hopefully ‘interesting’ website• Social media formats and examples• Managing, reporting and insights• Refining your messages and goals
  40. 40. CON.TENT // A PROFESSIONAL PRACTICE WORKSHOPTim BuesingTimB @ Reactive.com / Adverblog.com / AusInFront.comJon ChristensenJon @ MentallyFriendly.com / TractorDesignSchool.com

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