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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Google Analytics
1.
2. o Most widely used web analytics tool
o Tracks the performance of your website
o Its free
o Custom Reporting
o More than 85 different reports
o Its simple with all advanced features
3. o Google Analytics will only track pages that
contain the Google Analytics tracking code.
o It is a small Javascript snippet that needs to be
added to each page of your site.
4. Search Traffic
• How much traffic your site is receiving, growth
rates, bounce rate and conversions.
Keywords
• Which terms are bringing the most traffic and
affecting conversion.
Content Performance
• Which content items are performing the best and
search
traffic growth.
5.
6. o Google Analytics can
generate reports that
can help you with
AdWords and
Adsense campaigns
o Link your Google
AdWords account to
your Google
Analytics account.
7. Provides Statistics and Reports of Visitors
Helps in Development and Optimization of
landing pages
Identifies User Navigation Issues
AdWords Performance Optimization
3rd party Campaign Analysis