What's The Future of Advertising?
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

What's The Future of Advertising?

  • 8,953 views
Uploaded on

This is a presentation I gave September 19, 2008 to the Birmingham, AL Ad Fed membership. The event was promoted this way: "What is the future of advertising? Perhaps the better question today is,......

This is a presentation I gave September 19, 2008 to the Birmingham, AL Ad Fed membership. The event was promoted this way: "What is the future of advertising? Perhaps the better question today is, 'What is advertising?' In less than 10 years we’ve witnessed never-before-seen mutation in the marketing and advertising industries. Technology, consumer empowerment and media fragmentation are helping redefine the rules and methods of what defines an ad, how they’re made, who makes them and what kinds of impact we can expect to achieve. Tim Brunelle thinks this state of affairs is wonderful and hopes to convince you it is, too. His presentation mashes up management consulting, philosophy, copywriting, design, interaction, strategy, media negotiations and, most important—the primacy of ideas—to help you evolve your work in this new age."

More in: Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
No Downloads

Views

Total Views
8,953
On Slideshare
8,775
From Embeds
178
Number of Embeds
8

Actions

Shares
Downloads
1,046
Comments
1
Likes
35

Embeds 178

http://usefullunacy.typepad.com 122
http://www.slideshare.net 26
http://www.franklinozekhome.com 23
http://webcache.googleusercontent.com 2
http://www.linkedin.com 2
http://www.usefullunacy.typepad.com 1
http://storify.com 1
http://www.timbrunelle.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Ad Fed | Birmingham September 19, 2008 What’s the future of advertising? Presented by Tim Brunelle Creative Commons Attribution & Non-Commercial License
  • 2. Thank you Ad Fed: Mason Guttery, Rhonda Bower, Jeff Roe, Dale Brakhage Birmingham Social Media Meetup: David Griner, Andre Natta, Angela Stewart, Stephen Curry
  • 3. What’s the future of advertising?
  • 4. What’s advertising?
  • 5. “I define it as a conversation starter. Interruption doesn’t cut it anymore...you either get people talking...or nothing happens.” —Marshall Ross, CCO, Cramer-Krasselt