HACKING THE RECESSION
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.
“Alphabet soup: What’s the changing role for
trade associations and communities?”
Presented by Tim Brunelle
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Backround image ©Kevin Dooley from Flickr http://is.gd/mbLuNon-Commercial License
Creative Commons Attribution &

Tim Brunelle
CEO of Hello Viking [dot] com
MIMA Board of Directors
MCAD Adjunct Faculty
tbrunelle.extendr.com
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

The good news:
The Twin Cities are well stocked with marketing and
communications associations and communities.
Minnesota Interactive Marketing Association
Advertising Federation of MN (Ad Fed)
American Marketing Association | MN Chapter
Midwest Direct Marketing Association
Public Relations Society of America/MN
Social Media Breakfast MSP
Likemind
Minnesota Magazine & Publishers Association
International Association of Business Communicators
Ad2
Conversations About The Future Of Advertising
TweetUps
UnSummit
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

The good news:
Between all of these organizations, we have access
to 100+ events and thousands of contacts each year.
Minnesota Interactive Marketing Association
Advertising Federation of MN (Ad Fed)
American Marketing Association | MN Chapter
Midwest Direct Marketing Association
Public Relations Society of America/MN
Social Media Breakfast MSP
Likemind
Minnesota Magazine & Publishers Association
International Association of Business Communicators
Ad2
Conversations About The Future Of Advertising
TweetUps
UnSummit
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Image ©George Pollard via Flickr http://is.gd/mgiT
Hurray for us.
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Established value of trade associations:
Crowd = Networking
Sources for Education+Job opportunities
Secret sauce = volunteers
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Image ©George Pollard via Flickr http://is.gd/mgiT
Hurray for
volunteers.
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Opportunities = changing roles for trade associations:
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Opportunities = changing roles for trade associations:
1. “Nimbleityness”
2. Nurturing individualism within the wisdom of crowds
3. Less talk. More action. i.e. stewarding solutions
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Image ©stallenuk via Flickr http://is.gd/mgol
“Nimbleityness”
i.e. The ability for an organization to leverage
technology and energy to create new forms
of collaboration and mutual benefits.
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Image ©jadydangel via Flickr http://is.gd/mgCJ
Nurturing individualism
within the wisdom of crowds
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Video by Kutiman http://www.youtube.com/watch?v=AzZi-btc8AA
An awesome metaphor for this point, courtesy of
YouTube and Kuliman. Associations can bring together
all kinds of individual talents to create something
powerful and new (that wouldn’t happen otherwise).
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Image ©godzillante via Flickr http://is.gd/mgE6
Less talk. More action.
i.e. stewarding solutions
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Less talk. More action.
i.e. stewarding solutions
If the economy really does suck, to the point that
associations are losing lots of members, then isn’t it
time for a different approach?
i.e. A commitment to volunteer X hours for the association
or a related charity = your annual membership
In addition to networking and education, couldn’t
associations unite their members to take on local social
or charitable challenges?
i.e. A team of individual experts within a trade association
could work together to solve a community problem,
facilitated and endorsed by the association
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

“What’s the changing role for trade associations and
communities?”
Established value:
Crowd = Networking
Sources for Education+Job opportunities
Secret sauce = volunteers
Opportunities:
1. “Nimbleityness”
2. Nurturing individualism within the wisdom of crowds
3. Less talk. More action. i.e. stewarding solutions
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.

Image ©AndiH via Flickr http://is.gd/mgJK
Thank you.
Creative Commons Attribution & Non-Commercial License
HACKING THE RECESSION “The changing role for trade associations and communities” by Tim Brunelle
March 7, 2009 | Minneapolis Public Library | 2:00 p.m.