Background image by Lucy Nieto from Flickr via Creative Commons
This is
the story of you.
If you’re an advertising or business major
or just happened to find yourself in the
John Roach Center at St. Thomas University
on September 29, 2009 at Noon
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So who are you?
2

I’m 42. I started in
advertising at age 25, just
before email.
3

Now I’m the CEO of
Hello Viking, an ad agency
in Minneapolis.
4

I also serve on the
MIMA board of directors
and teach at MCAD.
5

Let’s step back in time.
6

7

8

We had words and images.
9

A FILM BY DOUG PRAY
“Creativity can solve anything.”
November 6-13, 2009
Regal Brooklyn Center Stadium 20
6420 Camden Ave. N, Minneapolis
10

We had control.
11

Then someone
invented the Internet.
12

13

Data is everywhere.
14

Technology empowers.
15

The consumer
is in control.
16

So now we have
words+images
+technology.
This is not sequential.
It’s exponential.
17

This is your future.
18

We still need to sell,
to differentiate, to earn
allegiance—but in a
marketplace where our
customers, our partners
and our competitors know
more, can act faster and
have incredible power to
help or harm us.
19

We still need to advertise
when the new definition
of advertising includes
customer service, talent
recruiting, distribution
and governance.
20

Fortunately, you’re young.
21

But here’s some advice.
22

Ideas first.
23

Just do it.
24

Be human.
25

Background image by Lucy Nieto from Flickr via Creative Commons
tim@helloviking.com
tbrunelle.extendr.com
Creative Commons Attribution & Non-Commercial License