Thoughts on starting anadvertising career in 2013@TBRUNELLE | HELLO VIKING + MIMA
What will you do with our industry?            2013 STUDENT AD SUMMIT | @TBRUNELLE
“How can we help people?”          vs.“What can we sell people?”                                         < JOE MCCAMBLEY >...
20/14/6/8/4/2/6  2013 STUDENT AD SUMMIT | @TBRUNELLE
SPECIAL THANKS TO:2013 STUDENT AD SUMMIT | @TBRUNELLE
Q.      What was the   smartest tactic orattitude you embraced  that helped further      your career?     2013 STUDENT AD ...
A.“Unwavering optimism.  Sunny disposition.   Always say ‘yes.’”               < BEN KJOS >     2013 STUDENT AD SUMMIT | @...
Q.   What was yourbiggest misperception  about getting a job    in advertising?     2013 STUDENT AD SUMMIT | @TBRUNELLE
A.“The whole interview process was very different... They didn’t even   review my portfolio with me. They’d already seen i...
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
How many of you aregraduating this spring?     2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
“If you’re not rethinking your game, you’re going to be plowed under.”                                                  < ...
“Not adding valueis the same as taking it away.”                                               < SETH GODIN >         2013...
INSIGHT #1Tools and tactics are not Story.          2013 STUDENT AD SUMMIT | @TBRUNELLE
INSIGHT #1Bio   |      About yourself in 160 characters or less.                       2013 STUDENT AD SUMMIT | @TBRUNELLE
INSIGHT #2You can’t be someone else’s formula       for long, or very well.            2013 STUDENT AD SUMMIT | @TBRUNELLE
INSIGHT #2“Learn all you can, then forget it all     and play what you feel.”                               < DRUMMER CHES...
INSIGHT #2           Q.      What was the   smartest tactic orattitude you embraced  that helped further      your career?...
INSIGHT #2                   A.“Everything that you do outside of each and every project you’re working with,has as much i...
FLICKR PHOTO ©VOLDY92      IDEAS SHOULD CAUSE THE REACTION:“I hadn’t thought of it   that way before.”     2013 STUDENT AD...
INSIGHT #2 - EXAMPLE“You’ve already seen our ad unit.      It’s the tumblr post.”                      < DAVID KARP | TUMB...
INSIGHT #3“For activities with rapidly evolvingrules - such as business start-ups or book writing - success comes   when y...
INSIGHT #3 “For activities with clear fixed rules -such as sports, chess and music - theonly way to succeed is to put in m...
INSIGHT #3Craft can kill your career. OBSESSION WITH                  2013 STUDENT AD SUMMIT | @TBRUNELLE
FLICKR PHOTO ©LAURENLEMON                                         INSIGHT #4                            .366              ...
INSIGHT #5  Old ideas were celebrated bythe many as the work of the few.  Today, ideas are the work of   many celebrated b...
Ideas first.2013 STUDENT AD SUMMIT | @TBRUNELLE
Relationships first.    2013 STUDENT AD SUMMIT | @TBRUNELLE
Relationships are work.   So, get to work.      2013 STUDENT AD SUMMIT | @TBRUNELLE
2013 STUDENT AD SUMMIT | @TBRUNELLE
“I got my first and second job notbecause of sending out CV’s but going   out to mixers and happy hours.”                 ...
mima.org  2013 STUDENT AD SUMMIT | @TBRUNELLE
“...a lack of experience can even bepower. You’re on the cutting edge.”                                                  <...
2013 STUDENT AD SUMMIT | @TBRUNELLE
“We’re all a lot weirderthan we’d like the world to know.”                                                 < SETH GODIN > ...
So now what will you do  with your industry?      2013 STUDENT AD SUMMIT | @TBRUNELLE
timbrunelle.com/blog     @tbrunelle     2013 STUDENT AD SUMMIT | @TBRUNELLE
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Student Ad Summit 2013 - Keynote Address by Tim Brunelle

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Keynote presentation given at the February 22, 2103 Student Ad Summit, for the Minnesota Ad Fed.

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Student Ad Summit 2013 - Keynote Address by Tim Brunelle

  1. 1. Thoughts on starting anadvertising career in 2013@TBRUNELLE | HELLO VIKING + MIMA
  2. 2. What will you do with our industry? 2013 STUDENT AD SUMMIT | @TBRUNELLE
  3. 3. “How can we help people?” vs.“What can we sell people?” < JOE MCCAMBLEY > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  4. 4. 20/14/6/8/4/2/6 2013 STUDENT AD SUMMIT | @TBRUNELLE
  5. 5. SPECIAL THANKS TO:2013 STUDENT AD SUMMIT | @TBRUNELLE
  6. 6. Q. What was the smartest tactic orattitude you embraced that helped further your career? 2013 STUDENT AD SUMMIT | @TBRUNELLE
  7. 7. A.“Unwavering optimism. Sunny disposition. Always say ‘yes.’” < BEN KJOS > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  8. 8. Q. What was yourbiggest misperception about getting a job in advertising? 2013 STUDENT AD SUMMIT | @TBRUNELLE
  9. 9. A.“The whole interview process was very different... They didn’t even review my portfolio with me. They’d already seen it and that’s why I was invited...” < MEGAN BAXTER > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  10. 10. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  11. 11. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  12. 12. How many of you aregraduating this spring? 2013 STUDENT AD SUMMIT | @TBRUNELLE
  13. 13. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  14. 14. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  15. 15. “If you’re not rethinking your game, you’re going to be plowed under.” < BOB LEFSETZ > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  16. 16. “Not adding valueis the same as taking it away.” < SETH GODIN > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  17. 17. INSIGHT #1Tools and tactics are not Story. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  18. 18. INSIGHT #1Bio | About yourself in 160 characters or less. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  19. 19. INSIGHT #2You can’t be someone else’s formula for long, or very well. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  20. 20. INSIGHT #2“Learn all you can, then forget it all and play what you feel.” < DRUMMER CHESTER THOMPSON > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  21. 21. INSIGHT #2 Q. What was the smartest tactic orattitude you embraced that helped further your career? 2013 STUDENT AD SUMMIT | @TBRUNELLE
  22. 22. INSIGHT #2 A.“Everything that you do outside of each and every project you’re working with,has as much influence on that project as what you’re directly working on.” < TOUSUE VANG > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  23. 23. FLICKR PHOTO ©VOLDY92 IDEAS SHOULD CAUSE THE REACTION:“I hadn’t thought of it that way before.” 2013 STUDENT AD SUMMIT | @TBRUNELLE
  24. 24. INSIGHT #2 - EXAMPLE“You’ve already seen our ad unit. It’s the tumblr post.” < DAVID KARP | TUMBLR FOUNDER > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  25. 25. INSIGHT #3“For activities with rapidly evolvingrules - such as business start-ups or book writing - success comes when you CHANGE the rules to a new configuration.” < CAL NEWPORT | STUDY HACKS > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  26. 26. INSIGHT #3 “For activities with clear fixed rules -such as sports, chess and music - theonly way to succeed is to put in more deliberate practice than your peers.” < CAL NEWPORT | STUDY HACKS > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  27. 27. INSIGHT #3Craft can kill your career. OBSESSION WITH 2013 STUDENT AD SUMMIT | @TBRUNELLE
  28. 28. FLICKR PHOTO ©LAURENLEMON INSIGHT #4 .366 2013 STUDENT AD SUMMIT | @TBRUNELLE
  29. 29. INSIGHT #5 Old ideas were celebrated bythe many as the work of the few. Today, ideas are the work of many celebrated by many.  2013 STUDENT AD SUMMIT | @TBRUNELLE
  30. 30. Ideas first.2013 STUDENT AD SUMMIT | @TBRUNELLE
  31. 31. Relationships first. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  32. 32. Relationships are work. So, get to work. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  33. 33. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  34. 34. “I got my first and second job notbecause of sending out CV’s but going out to mixers and happy hours.” < ZAMIN DHARSI > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  35. 35. mima.org 2013 STUDENT AD SUMMIT | @TBRUNELLE
  36. 36. “...a lack of experience can even bepower. You’re on the cutting edge.” < ZAMIN DHARSI > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  37. 37. 2013 STUDENT AD SUMMIT | @TBRUNELLE
  38. 38. “We’re all a lot weirderthan we’d like the world to know.” < SETH GODIN > 2013 STUDENT AD SUMMIT | @TBRUNELLE
  39. 39. So now what will you do with your industry? 2013 STUDENT AD SUMMIT | @TBRUNELLE
  40. 40. timbrunelle.com/blog @tbrunelle 2013 STUDENT AD SUMMIT | @TBRUNELLE
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