MCAD 2009 - Future of Advertising: session #08 recap (March 16)

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    2 Favorites

    MCAD 2009 - Future of Advertising: session #08 recap (March 16) - Presentation Transcript

    1. Takashi Murakami characters. Image via http://www.lri.fr/~jkeren/jkeren/Iordanis-Art_Murakami3.jpg The Future of Advertising Class #ADV 3041-01 | Spring 2009 | Mondays 1-6pm | Rm 416 Instructor: Tim Brunelle SESSION #08: MARCH 16 UTILITY: WIDGETS, GADGETS, BUBBLES AND BADGES, OH MY! Creative Commons Attribution & Non-Commercial License
    2. Today: 1. Defining “utility” 2. Widget, gadgets, bubbles & badges BREAK 3. Guest speaker: Adrian Ho, Founder Zeus Jones 4. Next steps
    3. Defining “Utility” “When Nike global director of digital media Stefan Olander looks at the Web, he doesn’t see an ad medium, though Nike runs its share of banner ads. Instead, he sees a chance to build Nike’s brand by providing valuable services. ‘We’ve been viewing digital as less of a marketing channel than a place for services,’ he said.” —Adweek
    4. http://nikeplus.nike.com/nikeplus/
    5. http://nikeid-europe.nike.com/nikeid-europe/banner/identify_yourself/
    6. http://nikeid.nike.com
    7. http://www.oliverpayne.co.uk/ogilvy/05-cisco-livecast-banner/
    8. Defining “Utility” “...advertisers want to build brand loyalty by providing utilities that both improve people’s lives in some small way -- even if it’s simply a tool for customizing pizza -- and directly pad corporate bottom lines.” —Jeff Benjamin, CP+B quoted in Adweek
    9. Defining “Utility” “When you create a utility...it becomes less about information as pollution and more about information to help people get through life.” —Nick Law, R/GA quoted in Adweek
    10. http://www.dominos.com/home/index.jsp
    11. Defining “Utility” “There’s a big possibility to deliver on your brand through the tools or functionality you can give people that are positive.” —David Armano, Critical Mass quoted in Adweek
    12. http://www.visitlasvegas.com/vegas/my-vegas/login.jsp
    13. Today: 1. Defining “utility” 2. Widget, gadgets, bubbles & badges BREAK 3. Guest speaker: Adrian Ho, Founder Zeus Jones 4. Next steps
    14. Widget, gadgets, bubbles & badges = “Content redistribution” Simply put, all of these (micro) tools are examples of portability—code that enables anyone to move and share content that pleases them.
    15. A few examples of widget/gadgets (and what they make portable) from my blog: music social travel audio
    16. A few examples of widget/gadgets (and what they make portable) from my blog: presentations video
    17. Content redistribution: “‘No digital property is an island anymore,’ said Schmidt. ‘Everything can be connected to everyone. You have to design for that. We think about how we can chunk up content, and make it viral and distributable.’” — Garrick Schmidt, Avenue A/Razorfish quoted in Adweek
    18. http://widgets.yahoo.com/
    19. iGoogle (http://www.google.com/ig) is a website you create almost entirely from widgets.
    20. http://www.google.com/ig/directory?url=www.starbucksmeetinggadget.com/gadget.xml
    21. http://www.apple.com/downloads/dashboard/
    22. Another way to think about widgets, gadgets, et al are as applications.
    23. http://apps.facebook.com/carbon_bigfoot/
    24. http://www.adobe.com/products/air/
    25. In-class assignment: Find+share two widgets
    26. Guest speaker: Adrian Ho Founder+Partner, Zeus Jones http://zeusjones.com
    27. Monday, March 23: “Relevant Data: Getting to know (and predict) you” 1. Guest speaker: Patty Henderson Consultant 2. Assignment #3 usefullunacy.typepad.com tim_brunelle@mcad.edu
    28. Thank you. Creative Commons Attribution & Non-Commercial License

    + Tim BrunelleTim Brunelle, 8 months ago

    custom

    855 views, 2 favs, 3 embeds more stats

    And here's the recap of my in-class presentation fo more

    More info about this document

    © All Rights Reserved

    Go to text version

    • Total Views 855
      • 829 on SlideShare
      • 26 from embeds
    • Comments 0
    • Favorites 2
    • Downloads 0
    Most viewed embeds
    • 20 views on http://usefullunacy.typepad.com
    • 5 views on http://www.thehuntingdynasty.com
    • 1 views on http://www.usefullunacy.typepad.com

    more

    All embeds
    • 20 views on http://usefullunacy.typepad.com
    • 5 views on http://www.thehuntingdynasty.com
    • 1 views on http://www.usefullunacy.typepad.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as inappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel
    File a copyright complaint
    Having problems? Go to our helpdesk?

    Categories