• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
MCAD 2009 - Copywriting :: Session 04, Sept 17
 

MCAD 2009 - Copywriting :: Session 04, Sept 17

on

  • 1,705 views

Here's the presentation deck from session #04 of the Copywriting class for Fall 09 at the Minneapolis College of Art and Design. Today we presented our five top headlines (and submitted all 100) for ...

Here's the presentation deck from session #04 of the Copywriting class for Fall 09 at the Minneapolis College of Art and Design. Today we presented our five top headlines (and submitted all 100) for the VW Jetta billboard assignment. Then we focused on the realm of "visual solutions." MANY OF THE WORDS AND IMAGES in this deck are clickable, so you can learn more about that item or see the work in a larger size elsewhere. This presentation is ©2009 by Tim Brunelle.

Statistics

Views

Total Views
1,705
Views on SlideShare
1,667
Embed Views
38

Actions

Likes
2
Downloads
0
Comments
0

3 Embeds 38

http://usefullunacy.typepad.com 35
http://www.linkedin.com 2
http://translate.googleusercontent.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    MCAD 2009 - Copywriting :: Session 04, Sept 17 MCAD 2009 - Copywriting :: Session 04, Sept 17 Presentation Transcript

    • Copywriting Class #LS 3240 01 | Fall 2009 Thursdays 6:30pm–9:00pm | Room 434 Instructor: Tim Brunelle Session #4 | September 17, 2009
    • 2 Today’s agenda: Review VW Jetta assignment Discuss “visual solutions” Next reading assignment COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 3 VW Jetta assignment It’s 2005. The new Jetta is coming. We need lots of headlines. Go. COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 4 Show your top five, hand in all 100 +95 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 5 VW Jetta assignment Here’s a few billboard examples from the actual VW Jetta “It’s all grown up. Sort of.” campaign from 2005. COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 6 Copywriter Mark Billows COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 7 Copywriter Mark Billows COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 8 More examples here (image is linked). COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 9 Visual solutions: A good challenge for ad writers is to figure out the fewest number of words needed to solve the problem. COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 10 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 11 Photo by Matt McGrath via flickr COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 12 Visual solutions: Sometimes, words just get in the way. COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 13 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 14 Art Director Adele Ellis, Copywriter Tim Gillingham COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 15 Art Director Adele Ellis, Copywriter Tim Gillingham COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 16 Copywriter Mike Lescarbeau, Art Director Tom Lichtenheld COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 17 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 18 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 19 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 20 In-class assignment: How would you create a visual solution for the VW Jetta campaign? COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 21 Example from actual VW campaign: Magazine ads used a gatefold to reveal... COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 22 Example from actual VW campaign: COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 23 Example from actual VW campaign: “The new Jetta. It’s all grown up.” COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 24 Example from actual VW campaign: “The new Jetta. It’s all grown up. Sort of.” COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 25 Example from actual VW campaign: COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 26 Example from actual VW campaign: Art Director Mike Gatti, Copywriter Alex Russell COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 27 Third reading assignment: Text p12-127 p71-101 “Is There & Any Hope?” p150-155 p59-73 & 74-84 COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 28 Thursday, Sept. 24 Review reading assignment “Confronting the blank page” Exercise: your Top Ten Ads COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD
    • 29 Thank you Office hours: Thursdays, 5:30-6:30pm, 2nd floor cafe Email: tim_brunelle@mcad.edu Blog: usefullunacy.typepad.com Twitter: @tbrunelle COPYWRITING | FALL 2009 | SESSION 04, SEPTEMBER 17 BRUNELLE | MCAD