Conversations About the Future of Advertising


           Potable Marketing


                                           ...
Got Personality?




                   © 2008 Valeria Maltoni, ConversationAgent.com
Got Personas?




                © 2008 Valeria Maltoni, ConversationAgent.com
Got Point of View?




                     © 2008 Valeria Maltoni, ConversationAgent.com
Computing is Social


  Branded applications

  Connected anywhere

  Designed interactions




                          ...
Media Networks



            You




                  © 2008 Valeria Maltoni, ConversationAgent.com
Digital Identity




                   © 2008 Valeria Maltoni, ConversationAgent.com
Social tools




The rooms in which the conversation happens


                                 © 2008 Valeria Maltoni, Co...
Right Size Marketing


  Market-driven

  Measurable

  Honest and real

  Effective



                    © 2008 Valeria...
New Marketing


Demand             Demand
fulfillment         generation



and much more...

                     © 2008 V...
Stories Shape our Reality




                   Blog Action Day




                   © 2008 Valeria Maltoni, Conversati...
Stories - Location



  Megacities

  Tribal signals




                     © 2008 Valeria Maltoni, ConversationAgent.com
Stories - The Hire


 More than 100 M views

 2001 by Fallon (Minneapolis)




                                © 2008 Vale...
Mobility


 Love affair with screens

 Context

 Touch

 Sound



                            © 2008 Valeria Maltoni, Conv...
Semantic Web


 Dealing with data & bandwidth

 Growing from networks to communities

 Impacting selling - opt-in/permissi...
Semantic Web

 Very granular tags

 Browser sorts inventory

 Across many suppliers

 User centric




                   ...
Social B2B


  Public relations

  Tags

  Web content

  Customer portals



                     © 2008 Valeria Maltoni,...
Agency Selection Criteria

  Flexibility + Ability to handle the truth

  Accountability + Research-based

  Ability to th...
Resources




+ Anything by Seth Godin
                           © 2008 Valeria Maltoni, ConversationAgent.com
What is Conversation Agent


  Idea - marketing, communications, and
  participation as one

  Agens, agentis (Lat.) - eff...
“The future cannot be
predicted - it has to be
created.”
          - Riddestråle/Nordström




                          ©...
Conversations About the Future of Advertising

       Potable Marketing


                                           Valer...
Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent
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Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent

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The second event in a series of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a presentation by Valeria Maltoni, blogger at ConversationAgent.com. Valeria's presentation, "Potable Marketing" provides her insights into the philosophies and techniques that are moving marketing and advertising into the future. (This file is ©2008 Valeria Maltoni, All Rights Reserved.)

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Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent

  1. 1. Conversations About the Future of Advertising Potable Marketing Valeria Maltoni MCAD + MIMA March 3, 2008 Conversation Agent www.ConversationAgent.com
  2. 2. Got Personality? © 2008 Valeria Maltoni, ConversationAgent.com
  3. 3. Got Personas? © 2008 Valeria Maltoni, ConversationAgent.com
  4. 4. Got Point of View? © 2008 Valeria Maltoni, ConversationAgent.com
  5. 5. Computing is Social Branded applications Connected anywhere Designed interactions © 2008 Valeria Maltoni, ConversationAgent.com
  6. 6. Media Networks You © 2008 Valeria Maltoni, ConversationAgent.com
  7. 7. Digital Identity © 2008 Valeria Maltoni, ConversationAgent.com
  8. 8. Social tools The rooms in which the conversation happens © 2008 Valeria Maltoni, ConversationAgent.com
  9. 9. Right Size Marketing Market-driven Measurable Honest and real Effective © 2008 Valeria Maltoni, ConversationAgent.com
  10. 10. New Marketing Demand Demand fulfillment generation and much more... © 2008 Valeria Maltoni, ConversationAgent.com
  11. 11. Stories Shape our Reality Blog Action Day © 2008 Valeria Maltoni, ConversationAgent.com
  12. 12. Stories - Location Megacities Tribal signals © 2008 Valeria Maltoni, ConversationAgent.com
  13. 13. Stories - The Hire More than 100 M views 2001 by Fallon (Minneapolis) © 2008 Valeria Maltoni, ConversationAgent.com
  14. 14. Mobility Love affair with screens Context Touch Sound © 2008 Valeria Maltoni, ConversationAgent.com
  15. 15. Semantic Web Dealing with data & bandwidth Growing from networks to communities Impacting selling - opt-in/permission © 2008 Valeria Maltoni, ConversationAgent.com
  16. 16. Semantic Web Very granular tags Browser sorts inventory Across many suppliers User centric © 2008 Valeria Maltoni, ConversationAgent.com
  17. 17. Social B2B Public relations Tags Web content Customer portals © 2008 Valeria Maltoni, ConversationAgent.com
  18. 18. Agency Selection Criteria Flexibility + Ability to handle the truth Accountability + Research-based Ability to think and do + resources allocated Adaptability + observation Customer-centric process + attitude Knowledge of social media © 2008 Valeria Maltoni, ConversationAgent.com
  19. 19. Resources + Anything by Seth Godin © 2008 Valeria Maltoni, ConversationAgent.com
  20. 20. What is Conversation Agent Idea - marketing, communications, and participation as one Agens, agentis (Lat.) - effective, expressive, action verb Language - connection vs. transaction © 2008 Valeria Maltoni, ConversationAgent.com
  21. 21. “The future cannot be predicted - it has to be created.” - Riddestråle/Nordström © 2008 Valeria Maltoni, ConversationAgent.com
  22. 22. Conversations About the Future of Advertising Potable Marketing Valeria Maltoni MCAD + MIMA March 3, 2008 Conversation Agent www.ConversationAgent.com
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