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Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent
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Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent

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The second event in a series of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a …

The second event in a series of Conversations About the Future of Advertising, co-sponsored by the Minneapolis College of Art and Design and the Minnesota Interactive Marketing Association, featured a presentation by Valeria Maltoni, blogger at ConversationAgent.com. Valeria's presentation, "Potable Marketing" provides her insights into the philosophies and techniques that are moving marketing and advertising into the future. (This file is ©2008 Valeria Maltoni, All Rights Reserved.)

Published in: Business, Education

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  • 1. Conversations About the Future of Advertising Potable Marketing Valeria Maltoni MCAD + MIMA March 3, 2008 Conversation Agent www.ConversationAgent.com
  • 2. Got Personality? © 2008 Valeria Maltoni, ConversationAgent.com
  • 3. Got Personas? © 2008 Valeria Maltoni, ConversationAgent.com
  • 4. Got Point of View? © 2008 Valeria Maltoni, ConversationAgent.com
  • 5. Computing is Social Branded applications Connected anywhere Designed interactions © 2008 Valeria Maltoni, ConversationAgent.com
  • 6. Media Networks You © 2008 Valeria Maltoni, ConversationAgent.com
  • 7. Digital Identity © 2008 Valeria Maltoni, ConversationAgent.com
  • 8. Social tools The rooms in which the conversation happens © 2008 Valeria Maltoni, ConversationAgent.com
  • 9. Right Size Marketing Market-driven Measurable Honest and real Effective © 2008 Valeria Maltoni, ConversationAgent.com
  • 10. New Marketing Demand Demand fulfillment generation and much more... © 2008 Valeria Maltoni, ConversationAgent.com
  • 11. Stories Shape our Reality Blog Action Day © 2008 Valeria Maltoni, ConversationAgent.com
  • 12. Stories - Location Megacities Tribal signals © 2008 Valeria Maltoni, ConversationAgent.com
  • 13. Stories - The Hire More than 100 M views 2001 by Fallon (Minneapolis) © 2008 Valeria Maltoni, ConversationAgent.com
  • 14. Mobility Love affair with screens Context Touch Sound © 2008 Valeria Maltoni, ConversationAgent.com
  • 15. Semantic Web Dealing with data & bandwidth Growing from networks to communities Impacting selling - opt-in/permission © 2008 Valeria Maltoni, ConversationAgent.com
  • 16. Semantic Web Very granular tags Browser sorts inventory Across many suppliers User centric © 2008 Valeria Maltoni, ConversationAgent.com
  • 17. Social B2B Public relations Tags Web content Customer portals © 2008 Valeria Maltoni, ConversationAgent.com
  • 18. Agency Selection Criteria Flexibility + Ability to handle the truth Accountability + Research-based Ability to think and do + resources allocated Adaptability + observation Customer-centric process + attitude Knowledge of social media © 2008 Valeria Maltoni, ConversationAgent.com
  • 19. Resources + Anything by Seth Godin © 2008 Valeria Maltoni, ConversationAgent.com
  • 20. What is Conversation Agent Idea - marketing, communications, and participation as one Agens, agentis (Lat.) - effective, expressive, action verb Language - connection vs. transaction © 2008 Valeria Maltoni, ConversationAgent.com
  • 21. “The future cannot be predicted - it has to be created.” - Riddestråle/Nordström © 2008 Valeria Maltoni, ConversationAgent.com
  • 22. Conversations About the Future of Advertising Potable Marketing Valeria Maltoni MCAD + MIMA March 3, 2008 Conversation Agent www.ConversationAgent.com