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Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent

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    Conversations About the Future of Advertising, #2 with: Valeria Maltoni, Conversation Agent - Presentation Transcript

    1. Conversations About the Future of Advertising Potable Marketing Valeria Maltoni MCAD + MIMA March 3, 2008 Conversation Agent www.ConversationAgent.com
    2. Got Personality? © 2008 Valeria Maltoni, ConversationAgent.com
    3. Got Personas? © 2008 Valeria Maltoni, ConversationAgent.com
    4. Got Point of View? © 2008 Valeria Maltoni, ConversationAgent.com
    5. Computing is Social Branded applications Connected anywhere Designed interactions © 2008 Valeria Maltoni, ConversationAgent.com
    6. Media Networks You © 2008 Valeria Maltoni, ConversationAgent.com
    7. Digital Identity © 2008 Valeria Maltoni, ConversationAgent.com
    8. Social tools The rooms in which the conversation happens © 2008 Valeria Maltoni, ConversationAgent.com
    9. Right Size Marketing Market-driven Measurable Honest and real Effective © 2008 Valeria Maltoni, ConversationAgent.com
    10. New Marketing Demand Demand fulfillment generation and much more... © 2008 Valeria Maltoni, ConversationAgent.com
    11. Stories Shape our Reality Blog Action Day © 2008 Valeria Maltoni, ConversationAgent.com
    12. Stories - Location Megacities Tribal signals © 2008 Valeria Maltoni, ConversationAgent.com
    13. Stories - The Hire More than 100 M views 2001 by Fallon (Minneapolis) © 2008 Valeria Maltoni, ConversationAgent.com
    14. Mobility Love affair with screens Context Touch Sound © 2008 Valeria Maltoni, ConversationAgent.com
    15. Semantic Web Dealing with data & bandwidth Growing from networks to communities Impacting selling - opt-in/permission © 2008 Valeria Maltoni, ConversationAgent.com
    16. Semantic Web Very granular tags Browser sorts inventory Across many suppliers User centric © 2008 Valeria Maltoni, ConversationAgent.com
    17. Social B2B Public relations Tags Web content Customer portals © 2008 Valeria Maltoni, ConversationAgent.com
    18. Agency Selection Criteria Flexibility + Ability to handle the truth Accountability + Research-based Ability to think and do + resources allocated Adaptability + observation Customer-centric process + attitude Knowledge of social media © 2008 Valeria Maltoni, ConversationAgent.com
    19. Resources + Anything by Seth Godin © 2008 Valeria Maltoni, ConversationAgent.com
    20. What is Conversation Agent Idea - marketing, communications, and participation as one Agens, agentis (Lat.) - effective, expressive, action verb Language - connection vs. transaction © 2008 Valeria Maltoni, ConversationAgent.com
    21. “The future cannot be predicted - it has to be created.” - Riddestråle/Nordström © 2008 Valeria Maltoni, ConversationAgent.com
    22. Conversations About the Future of Advertising Potable Marketing Valeria Maltoni MCAD + MIMA March 3, 2008 Conversation Agent www.ConversationAgent.com

    + Tim BrunelleTim Brunelle, 2 years ago

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    2997 views, 8 favs, 5 embeds more stats

    The second event in a series of Conversations About more

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