Brunelle - OTA Sessions Keynote Presentation
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Brunelle - OTA Sessions Keynote Presentation

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Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.

Here's the on-screen portion of the keynote presentation I gave at the March 26, 2010 OTA Sessions event in Sioux Falls, SD. Many thanks to Hugh Weber, Spike Jones, Jonathan Harris and Scott Monty.

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Brunelle - OTA Sessions Keynote Presentation Brunelle - OTA Sessions Keynote Presentation Presentation Transcript

  • Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons Creative Commons Attribution & Non-Commercial License
  • Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons OTA Sessions Sioux Falls, SD March 26, 2010 >The >>from singular and “big” to many and everywhere journey >>>The history and future of advertising ideas Creative Commons Attribution & Non-Commercial License
  • Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons Hello. Creative Commons Attribution & Non-Commercial License
  • Image by Ingvar Sverrisson of Sólfar sculpture by Jón Gunnar Árnason, in Reykjavik, Iceland via Flickr | Creative Commons
  • Our industry is on a journey. Image by leonandloisphotos via Flickr | Creative Commons
  • Who do we bring along with us? Image from Hitchhiker by Simon Reeves
  • Image by jibbyimages via Flickr | Creative Commons What skills should we pack?
  • How do we prepare for where we’re heading?
  • > The Internet = Empowering technology = Empowered consumers >> The “good enough” revolution >>> Boomers vs. Millenials >>>> “Always on” media channels (e.g. Twitter breaks news now)
  • >“There's never going to be a worldwide brand built by advertising ever again. And there may never be a job like that job you used to have either. Revolutions are like that. They invent and destroy and they only go one way.” >>Seth Godin
  • Sage advice from Seth Godin: >>“Anxiety is practicing failure in advance.”
  • Image by lakesider via Flickr
  • Image by daniel villar onrubia via Flickr >Ideas
  • >Act like a software company, not like an ad agency. x
  • Image via thefloridacatholic.org >>Experiment all the time
  • * Free
  • Computing Cost Performance (1992-2008) a.k.a. Moore’s Law 1000 $222 $ per 1 MM transistors 100 10 1 1992 2000 2008 0 $0.27 Shift Index - Deloitte Center for the Edge with many thanks to Faris Yakob
  • Storage Cost Performance (1992-2008) a.k.a. Kryder’s Law 1000 $569 $ per Gigabyte (GB) 100 10 1 1992 2000 2008 0 $0.13 Shift Index - Deloitte Center for the Edge with many thanks to Faris Yakob
  • Distribution Cost Performance (1930-1997) related to Gilder’s Law 1000 Cost of a 3 minute phone call $300 in constant 1996 dollars 100 10 1 1930 1997 0 1998 Australian Broadcast Corp “Living With Globalisation” report with many thanks to Faris Yakob
  • Media Outlet Diversification (1900-2010) GOOGLE NETWORK TV Number of media channels CABLE 1000 PRINT 500 1 1900 1950 1995 2010 0 Approximation of Millward Brown’s “Media Evolution”, courtesy Adliterate
  • Hours of video uploaded every 60 seconds 30 24 Hours 10 5 June 2007 March 2010 0 YouTube report
  • x Image by lostechies.com >>>Stop trying to always be in charge. >>>Stop being finite. >>>Stop “messaging.” >>>Stop stopping.
  • >>>Start conversations. >>>Start inter-acting. Image by alisaka via Flickr
  • >>>>Make more than what you sell.
  • >>>>>Hybridize.
  • Image by sexyrexybamaman via Flickr >>>>>>Curate and encourage. Image by starwitness via Flickr
  • 1. Think like a software company, not an ad agency. 2. Experiment all the time 3. Stop stopping, be “always in beta” 4. Make more than what you sell Image by dunechaser via Flickr 5. Hybridize 6. Curate and encourage
  • >>Thank you. tim @ h elloviking.com | @ tbrunelle Creative Commons Attribution & Non-Commercial License