Nashville Predators Youth Marketing Plan


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Nashville Predators Youth Marketing Plan

  1. 1. NASHVILLE PREDATORS<br />Youth Marketing & Fan Development<br />
  2. 2. STREET PREDS OVERVIEW<br />Grassroots program supported by NHL<br />Introduces students to the game of hockey<br />through interactive clinic<br />Promote the Nashville Predators<br />Staff provides instruction highlighting game<br />fundamentals and everyday physical fitness<br />
  3. 3. STREET PREDS OBJECTIVES<br />Introduce basic hockey skills and fitness techniques to inexperienced youth<br />Increase the number of kids playing hockey locally<br />Expand fan base resulting in increased ticket sales<br />
  4. 4. CLINIC TIMELINE<br />Introduction – 2 minutes<br />Safety – 3 minutes<br />Explanation of equipment – 5 minutes<br />Holding a stick instruction – 10 minutes<br />Stickhandling instruction – 10 minutes<br />Relay Race – 10 minutes<br />Scrimmage – 10 minutes<br />
  5. 5. “GET FIT AND BE ACTIVE”<br />Aerobics<br />Muscle strength and endurance<br />Flexibility<br />Body composition<br />Source:<br />
  6. 6. CLINIC RECAP<br />Street Preds Leaves Lasting Impact on Local Schools<br />Friday, 10.14.2010 / 2:30 PM / Community<br />By Tim Bogdansky - Nashville Predators <br />Nashville, Tenn. (October 14, 2010) –<br />Local elementary schools are riled up for another season of Predators hockey, and while the on-ice product has Nashville buzzing, it’s what’s happening in gymnasiums during P.E. classes and after school programs that has elevated the interest. Earlier this week, Predators staff conducted their Street Preds program during physical education classes at Binkley Elementary School. Matt Simpson runs the P.E. program at Binkley and is impressed with the progress made in the short time the program has been in schools.<br />“It’s great to see members of the Nashville Predators so devoted to the growth and development of hockey amongst our local schools.” <br />Students and teachers alike are optimistic about implementing hockey into their yearly P.E. curriculum. There is currently no requirement to cover it in school, however the interest has spread from one school to another. <br />“It would be huge to have schools require hockey at least once a year. We love it and it stresses the importance of staying active and in shape as well. I’ve tried to get the word out and managed to get a couple more schools on board,” says Mr. Simpson.<br />Street Preds is a grassroots instructional clinic aimed at introducing the game of hockey to students at Greater Nashville schools while promoting the team in the community. Last season, the Predators visited over 50 schools and plan to capitalize on their momentum by expanding their reach to more schools, hoping to leave its mark on over 15,000 kids.<br />
  7. 7. MARKETING PLAN<br />Cross-promote with G.O.A.L. and Gnash Kids Club through flyer distribution <br /> > Target schools within close proximity to rinks<br /> <br />Provide local rinks with information and educate rink staff about program<br /> <br />Implement website registration form<br /> <br />Position Street Preds information on concourse at Predators home game<br /> <br />Budget advertising with local media and movie theaters<br />
  8. 8. DEPARTMENT INVOLVEMENT<br />Broadcast<br />TV/radio broadcasters make appearances at clinics<br />TV/radio broadcasts implement live reads to inform listeners/viewers<br /> <br />Ticket Sales<br />Assign account rep to each clinic to offer discounted group nights for participating schools<br />Schools compete to sell the most tickets to have an exclusive clinic with Predators players or Gnash<br />
  9. 9. DEPARTMENT INVOLVEMENT<br />Sponsorship<br /> Find Street Preds program sponsors <br />> t-shirts with sponsor name/logo <br />distributed to clinic participants<br />Hockey Operations<br />Feature player, coaches, and alumni during clinics<br />> game strategy, teamwork<br />Trainers emphasize importance of “Get Fit & Be Active”<br />Foundation<br />Work to better promote the goals of youth hockey programs at Foundation-sponsored events<br />
  10. 10. 2010-2011 FEATURED EVENTS<br />VIP Sleepover<br /> <br />Event provides fans the opportunity to spend the night at Bridgestone Arena and give them a feel for what it’s like to be an NHL player<br />Members have access to the locker room where they will spend the night<br />Members can interact with Gnash during a skate on Bridgestone Arena ice<br />Predators strength and conditioning coach outlines players’ workout and eating habits, while conducts tour of weight room and describing how they can stay fit through “Get Fit & Be Active”<br />
  11. 11. 2010-2011 FEATURED EVENTS<br />Warm-ups on the Glass<br />Members get up close and personal during pre-game warm-ups<br />Name will appear on jumbotron during game<br />Gnash’s Birthday Bash<br />Members celebrate Gnash’s birthday with a meet-and-greet autograph session, including other local team mascots and an oversized hockey-themed birthday cake<br />