Bfm movimiento media kit.2013
Upcoming SlideShare
Loading in...5
×
 

Bfm movimiento media kit.2013

on

  • 356 views

 

Statistics

Views

Total Views
356
Views on SlideShare
356
Embed Views
0

Actions

Likes
1
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Bfm movimiento media kit.2013 Bfm movimiento media kit.2013 Document Transcript

  • We engage the hearts and SolutionsLatinos! Information Technology minds of VISION! CREATIVITY! INTEGRITY!O NE G OA L A COMPANY BORN OUT OF PASSIONCreate MEMORABLELatino Experiences foryour BRAND, in the worldof entertainment, music,and sports.S E RV ICE S /CA P A B ILITIE SAthlete, Artist representationLIVE Brand developmentBrand building eventsConcept conceptionEntertainment marketing & prod. BFM movimiento is unique because of our BFM Movimiento is unique becauseEvent creation and management experience, our expertise, and our ap- of our experience , our expertise,Festivals & Special Events prod. proach. In our way of thinking, okay is not and our approach to American and okay, and good is not good enough. We go Latino Culture in entertainment,Guerilla Marketing way beyond the extra mile for you. A clear music and sports. With anInfluencer Marketing mindset where we ponder the solutions to experience staff and proven trackLatino Marketing build your brand excitement. You won’t record that can handle all yourOn-premise Activation face any cookie cutters or clichés here. event marketing and promotional Only original, customized thinking you can needs.PR Launches revel in. While we transform your market-Sampling ing, you’ll maximize your returns. By de- We engage consumers in a uniqueSports Marketing veloping thorough promotional marketing origin. With our expertise inTours & Sponsorships plans while remaining within budget pa- strategic insights to the Latino rameters. We offer the insight to invent communities with a touch ofTrade Promotion the perfect promotion, the theatrical panache to all of ourVIP Meet-n-Greet Activation experience to complement an existing one, projects. What’s more importantWWW.BFMMOVIMIENTO.COM the ability to match your needs with the is that BFM Movimiento ideal partner and the vision to discover experiences reach thousands. 250 Moonachie Road - Moonachie, NJ 07074 unforeseen opportunities. Phone 201.453.3818 © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! Company StrategyO NE G OA L BFM movimiento strategy for success is our ability to work with you in developing thorough promotional experience plans whileCreate MEMORABLE remaining within budget parameters. We offer the insight toLatino Experiences for invent the perfect promotion, the experience to complement anyour BRAND, in the world existing one, the ability to match your needs with the ideal partner and the vision to discover unforeseen opportunities.of entertainment, music,and sports. BFM movimiento is a solid company with an experience staff and proven track record that can activate all your event marketingS E RV ICE S / and promotional needs. Committed to discovering, creating andCA P A B ILITIE S developing the most effective and simply most fun consumer marketing and promotion opportunities in the worlds ofAthlete, Artist representation entertainment, music, and sports.LIVE Brand developmentBrand building events  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Concept conceptionEntertainment marketing & prod.Event creation and management If you want….. THIS IS WHO WE AREFestivals & Special Events prod. Drive consumers to your brandGuerilla Marketing To Impact Latinos…. Create experiences Create word of mouthInfluencer Marketing Be a valuable partnerLatino Marketing To be the most innovative brand…. Be respective to the cultureOn-premise Activation Integrate your brand to our culturePR Launches To build belief of your brand…..SamplingSports Marketing To build the image of your brand….Tours & SponsorshipsTrade Promotion BFM movimiento is your strategic choice.VIP Meet-n-Greet ActivationWWW.BFMMOVIMIENTO.COM 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! BFM movimiento CapabilitiesO NE G OA L BFM Movimiento specializes in creating,Create MEMORABLE developing, and managing LIVE experientialLatino Experiences for campaigns. Our approach is base on how toyour BRAND, in the world drive your brand message and grow yourof entertainment, music,and sports. business from the Latino marketplace. We bring your brand to life by engaging theS E RV ICE S / consumer through relevant sports &CA P A B ILITIE S entertainment strategies and alliances.Athlete, Artist representationLIVE Brand development  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Brand building eventsConcept conceptionEntertainment marketing & prod. If you want….. OUR EXPERTISE INCLUDESEvent creation & management Athlete, Artist representation To Impact Latinos…. LIVE Brand developmentFestivals & Special Events prod. Brand building eventsGuerilla Marketing Content CreationInfluencer Marketing To be the most innovative brand…. Entertainment marketing & production Event creation & managementLatino Marketing Festivals & Special Events productionOn-premise Activation To build belief of your brand….. Guerilla MarketingPR Launches Influencer Marketing On-premise activationSampling To build the image of your brand…. PR LaunchesSports Marketing SamplingTours & Sponsorships Sports Marketing BFM movimiento is your strategic choice. Tours & SponsorshipsTrade Promotion Trade PromotionVIP Meet-n-Greet Activation VIP Meet-n-Greet ActivationWWW.BFMMOVIMIENTO.COM 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! NY Latino AudienceO NE G OA L Latinos are the key consumer group in the MetroCreate MEMORABLE New York Area. Your brand can share in thisLatino Experiences for market through the hands on expertise of BFMyour BRAND, in the world Movimiento. We give you the insight into Latinoof entertainment, music, culture and go beyond mere translations. We craftand sports. your brand through unique events, entertainment, and sports that are truly relevant to Latino life.S E RV ICE S /CA P A B ILITIE S  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Athlete, Artist representationLIVE Brand developmentBrand building eventsConcept conceptionEntertainment marketing & prod.Event creation & managementFestivals & Special Events prod.Guerilla MarketingInfluencer MarketingLatino MarketingOn-premise Activation METRO NY LATINOS... THE MOST DIVERSE LATINO MARKET IN THE U.S. BFMPR Launches Movimiento is your conduit to activate relevant messages for your brand.Sampling 14% OtherSports Marketing South America 9% Central America 6% CubaTours & Sponsorships 12% MexicoTrade PromotionVIP Meet-n-Greet Activation 2% Other 8% 31% Colombia 19% Puerto Rico DominicanWWW.BFMMOVIMIENTO.COM Republic 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! Service RelationshipO NE G OA L We function as a per project cost center with aCreate MEMORABLE 15% agency fee of the overall budget.Latino Experiences foryour BRAND, in the world BFM movimiento seeks to successfully secure andof entertainment, music, manage your Experiential marketingand sports. process from concept to implementation.S E RV ICE S / We provide you with a formal, workableCA P A B ILITIE S structure and planning process, which clearlyAthlete, Artist representation illustrate the order of responsibility and authorityLIVE Brand development having the effective fulfillment of assigned tasks.Brand building events Don’t get stuck in the past. Stay a step aheadConcept conception with us. We are not afraid to break the mold.Entertainment marketing & prod.Event creation & management  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Festivals & Special Events prod.Guerilla Marketing TACTICSInfluencer MarketingLatino Marketing Manage and produce the overall production of your events.On-premise Activation Enhance your company Latino marketing efforts.PR Launches Establish a formal, workable structure that clearly defines your brandSampling culture.Sports Marketing Event Producer reports directly to your company Marketing Director orTours & Sponsorships Promotion Manager.Trade PromotionVIP Meet-n-Greet ActivationWWW.BFMMOVIMIENTO.COM 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! Event ManagementO NE G OA L THINK OF US AS A MEMBER OF YOURCreate MEMORABLE MARKETING TEAM, made up ofLatino Experiences for seasoned event management professionalyour BRAND, in the world capable of assisting you with all yourof entertainment, music,and sports. event and promotional needs. Specializing in cost effective, turnkeyS E RV ICE S /CA P A B ILITIE S programs, our venue experience is vast;Athlete, Artist representation from college campuses, Latino festivals, arenaLIVE Brand development concerts, popular nightclubs, major sporting events, local malls, retail stores.Brand building eventsConcept conception  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Entertainment marketing & prod.Event creation & management EVENT SERVICES INCLUDEFestivals & Special Events prod. Producer/Project Mgr – new event development related to businessGuerilla Marketing categories, ethnic, markets, alliances. In addition, our intimate knowledge ofInfluencer Marketing major production end-user segments can provide your company with anLatino Marketing important competitive advantage.On-premise ActivationPR Launches Event Conception & Development – includes concept and other turnkeySampling event activities. We are current, innovative, and sensitive to emerging trends, needs, and technologies on a worldwide basis. This allows us to pro-activelySports Marketing suggest high potential new event concepts and viable development andTours & Sponsorships commercialization strategies.Trade PromotionVIP Meet-n-Greet ActivationWWW.BFMMOVIMIENTO.COM 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! Event Management ServicesO NE G OA LCreate MEMORABLELatino Experiences foryour BRAND, in the worldof entertainment, music,and sports.S E RV ICE S /CA P A B ILITIE SAthlete, Artist representationLIVE Brand developmentBrand building eventsConcept conception  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Entertainment marketing & prod. EVENT SERVICES INCLUDEEvent creation & management Athlete & Artist negotiationFestivals & Special Events prod. Awards ceremony preparations (Opening & Closing)Guerilla Marketing Negotiations with State & City agenciesInfluencer Marketing Contract negotiations with service suppliersLatino Marketing Creative solutionsOn-premise Activation Event credentials & confirmationsPR Launches Event managementSampling Entertainment themeSports Marketing Influencer marketingTours & Sponsorships Live conceptingTrade Promotion Production & Special EffectsVIP Meet-n-Greet Activation Promotional conceptingWWW.BFMMOVIMIENTO.COM Sponsorship services 250 Moonachie Road - Sound, Stage, Lights Moonachie, NJ 07074 Phone 201.453.3818 Strategic planning VIP negotiations © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! PricingO NE G OA L BFM Movimiento bills at 15% of the overall budget of a program.Create MEMORABLE (includes all planning, research,Latino Experiences foryour BRAND, in the world creative, administrative andof entertainment, music, travel time devoted exclusivelyand sports. to a given project)S E RV ICE S /CA P A B ILITIE SAthlete, Artist representation PROJECT BASE Is where a client desires a set fee for a definable activity over a three month durationLIVE Brand development such as managing and producing an entire event, event conception, brand building eventsBrand building events identity package, or perhaps an entertainment, influencer, WOM marketing campaign,Concept conception event management, or sales and marketing plans. BFM Movimiento estimates the budgetEntertainment marketing & prod. required for the project and sets a 15% management fee accordingly. The client pays theEvent creation & management set project price whether it takes more or less hours to complete. Client does not receive an accounting of the hours it took to perform the project.Festivals & Special Events prod.Guerilla Marketing ANNUAL FEE BILLING ARRANGEMENTInfluencer Marketing The annual fee is $24,000.00 which guarantees a client six weeks or 240 hours of agencyLatino Marketing time per year. The fee is paid in equal monthly installments which will be billed at the endOn-premise Activation of each month.PR Launches The Annual Fee does not include out-of-pocket expenses incurred in conjunction with theSampling implementation of a clients program. The fee covers agency hours only. Services asSports Marketing design, layout, event materials, productions services, photography, illustration, printingTours & Sponsorships and other outside services associated with the creation and production of a clientsTrade Promotion program will be billed to the client with no agency markup. Suppliers invoices will be provided to support such outside costs. A budget, based on all known components, will beVIP Meet-n-Greet Activation prepared, submitted and approved by the client prior to the beginning of the clients program. Individual projects may be re-estimated during the program year, ifWWW.BFMMOVIMIENTO.COM circumstances require. 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • We engage the hearts and minds of Latinos! ClosingO NE G OA LCreate MEMORABLELatino Experiences foryour BRAND, in the worldof entertainment, music,and sports.S E RV ICE S /CA P A B ILITIE SAthlete, Artist representationLIVE Brand developmentBrand building eventsConcept conception  Latino Experiential Marketing is a powerful segment that should not be ignore in your marketing mix.Entertainment marketing & prod.Event creation & management BFM Movimiento relies on proven activities to maintain your Brand momentumFestivals & Special Events prod. and keep it top awareness with American and Latinos. Our programs deliverGuerilla Marketing quality emotions and positive results for your brand thus maintaining relevancy in the market place.Influencer Marketing Contact:Latino MarketingOn-premise Activation Tomasito BobadillaPR Launches direct: 619.948.2496Sampling email: tomasitobobadilla@bfmmovimiento.comSports Marketing www.bfmmovimiento.comTours & Sponsorships Geno ChavianoTrade Promotion cell: 917.302.5007VIP Meet-n-Greet Activation email: genochaviano@bfmmovimiento.com www.bfmmovimiento.comWWW.BFMMOVIMIENTO.COM 250 Moonachie Road - Moonachie, NJ 07074 Phone 201.453.3818 YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • C A S E S T U D Y BFM MOVIMIENTO si se pudo ROLE  CONCEP T ORIGINATOR OB JE C TIV E  PRODUCER OF ENTIRE UPLIFT THE DOMINICAN COMMUNITY SPIRIT FOR THE RE-ELECTION OF PRESIDENT LEONEL FERNANDEZ EVEN T S TR ATE G Y  NEGOTIATIONS WI TH FEDS, DELIVER BELIEF IN LEONEL LEADERSHIP AND VISION BY PUSHING THE HUMAN BOUNDARIES OF WHAT S TATE, CI TY OFFICIALS MIGHT BE HUMANLY POSSIBLE.  LOGIS TIC FOR VIP’S, ARTIS T ESTABLISH PERSONAL FEAT FOR MARCOS DIAZ—24 HR SWIM & PRODUCTION E LE M E N TS  EXECUTI VE PRODUCERS OF UTILIZE DOMINICAN NATIONAL HERO MARCOS DIAS TO DELIVER THE UNFATHOMABLE TASK ENTIRE MEDIA P LAN ( TV, PICKED THE LARGEST CONCENTRATION OF U.S. DOMINICANS—NYC-WASHINGTON HEIGHTS RADIO, PRINT) TELEVISE FOR THE WHOLE WORLD TO SEE—VIA SATELLITE ON SUPER CANAL CARIBE  NEGOTIATION WI TH MEDIA USE THE NEW YORK HUDSON RIVER TO DELIVER THE TASK PARTNERS FOR LI VE TELECAS T R E S U LTS  COORDINATED PRE & AF TER UPLIFTED THE DOMINICAN COMMUNITY WITH A SENSE OF PRIDE MEET& GREET RECEP TION OVER 2-MILLION MEDIA IMPRESSIONS  SECURITY COORDINATION/ SEGMENT WITH INTERVIEWS ON UNIVISION, TELEMUNDO, TELEFUTURA, GALAVISION DIS TRIBUTION OF ALL COVERAGE ON CNN, USA TODAY, NY TIMES, NY DAILY NEWS, NY POST, EL DIARIO LA PRENSA, CREDENTIALS OVER 20,000 WAITED THE ARRIVAL OF MARCOS DIAZ AT DYCKMAN MARINA & FIELDS-NYC PRESIDENT LEONEL FERNANDEZ RE-ELECTED TO A SECOND TERM……..YOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2007 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • C A S E S T U D Y BFM MOVIMIENTO ROLE C LI E N T  OVERALL MANAGEMENT OF PREMIUM LATIN FILMS ENTIRE US RELEASE OB E JE C TIV E  CONCEP T ORIGINATOR OF BRING US EYEBALLS TO THE LATIN FILM—SPANISH DOMINANT SANKY PANKY SPONSORSHIP E LE M E N TS  NEGOTIATION WI TH THEATRE INTRODUCE THE ALL SPANISH CAST TO US MEDIA OUTLETS VENUES & HOTEL INTRODUCE THE CAST MEMBERS IN BOSTON, MIAMI, NEW YORK  COORDINATE ALL VENUE EXCHANGED EXPOSURE FOR FREE RECEPTION WITH DREAM HOTEL CHAIN APPEARANCES, MEET-N-GREET EXCHANGE EXPOSURE FOR MEDIA Q&A @ ZIEGFELD THEATRE  EXECUTI VE PRODUCERS OF EXCLUSIVE ‘SANKY PANKY’ NIGHTS FEATURING LA MEGA ON AIR PERSONALITY ALEX SENSATION ENTIRE MEDIA P LAN ( TV, INTEGRATION IN ONLINE, VENUE SIGNAGE, & CELEBRITY ‘MEET-N-GREET RADIO, PRINT) R E S U LTS  NEGOTIATION WI TH MEDIA SOLD SEVERAL HUNDRED TICKETS FOR THE NEW YORK PREMIERE PARTNERS FOR INTERVIEWS MET AGGRESSIVE MEDIA EXPOSURE & CONSUMER AWARENESS  COORDINATED AFTER THREE CONSECUTIVE SELL-OUT PREMIERE RECEP TION- GENERATED WORD OF MOUTH BUZZ AMONGST LOCAL SUPER MARKET, AND RESTAURANTS  NEGOTIATION FOR ACTORS LEAD STORY IN EL NACIONAL DAILY NEWSPAPER INVOLVEMEN T STAR STUDDED NEW YORK PREMIERE TIE IN WITH BOTH NY LATIN RADIO STATIONSYOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2007 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com
  • C A S E S T U D Y BFM MOVIMIENTO ROLE C LI E N T  OVERALL MANAGEMENT OF MASTER OF THE OCEAN ENTIRE US RELEASE OB E JE C TIV E  CONCEP T ORIGINATOR OF BRING US EYEBALLS & INCREASE SPONSORHIP SPONSORSHIP E LE M E N TS  NEGOTIATION WI TH VE NUES DUAL PRESS CONFERENCE—DOMINICAN REPUBLIC & NEW YORK & HOTEL INTRODUCE COMPETITORS IN MIAMI, NEW YORK  COORDINATE ALL VENUE EXCHANGED EXPOSURE FOR FREE RECEPTION WITH DREAM HOTEL CHAIN APPEARANCES, MEET-N-GREET EXCLUSIVE ‘BOOKING’ OF DJ LEO VEGA  EXECUTI VE PRODUCERS OF INTEGRATION IN ONLINE, WITH LIVE STREAM U.S.A. MEDIA PLAN ( TV, R E S U LTS RADIO, PRINT) INCREASE SPONSORHIP FROM 50K TO 100K  NEGOTIATION WI TH MEDIA MET AGGRESSIVE MEDIA EXPOSURE & CONSUMER AWARENESS PARTNERS FOR INTERVIEWS INCREASE COMPETITOR PARTICIPATION  COORDINATED AFTER GENERATED WORD OF MOUTH BUZZ AMONGST NON-ENDEMIC SCENES PREMIERE RECEP TION- LEAD STORY IN EL NACIONAL DAILY NEWSPAPER  NEGOTIATION FOR ACTORS STAR STUDDED AFTER PARTY PREMIERE TIE IN WITH NY LATIN RADIO STATIONS INVOLVEMEN TYOUR PARTNER IN YOUR LATINO EYEBALL REACH © 2012 BFM Movimientio LLC – All Rights Reserved www.bfmmovimiento.com