Stop Marketing And Think

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One of my recent presentations on marketing in a down economy. I encourage marketers to resist the temptation to stop marketing OR to simply turn up the volume. Rather, the focus is on marketing smarter through better targeting, prioritizing the most responsive and profitable customer segments, and cultivating word of mouth.

Stop Marketing And Think

  1. 1. MARKETING © Copyright 2008 Accelerated Growth Partners, LLC All © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved. rights reserved.
  2. 2. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  3. 3. MORE! OPTION 1: © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  4. 4. OPTION 2: LESS AND HOPE FOR THE BEST © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  5. 5. OPTION 3: SMARTER © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  6. 6. … and RESPONSIBLY © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  7. 7. OPTION 4: DIFFERENT © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  8. 8. WHAT DO YOU SELL? © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  9. 9. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  10. 10. PEOPLE ARE TALKING © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  11. 11. SO WHAT? TO APPRECIATE WOMM: FIRST YOU HAVE TO UNDERSTAND WHAT’S BROKEN WITH TRADITIONAL MARKETING. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  12. 12. ONLY 18% OF TV ADS GENERATE POSITIVE ROI © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  13. 13. 69 % HAVE OR PLAN TO BUY AD BLOCKING TECHNOLOGIES © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  14. 14. ONLY 14% OF US TRUST ADS © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  15. 15. TRADITIONAL MARKETING & ADVERTISING COSTS MORE AND IS LESS EFFECTIVE THAN EVER BEFORE. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  16. 16. PEOPLE ARE TALKING © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  17. 17. PUT THEM TO WORK © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  18. 18. CUSTOMER EXPERIENCE THE NEW BATTLEGROUND © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  19. 19. THE EXPERIENCE IS THE CAMPAIGN © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  20. 20. WOMM: GIVING PEOPLE A REASON TO TALK ABOUT YOU… AND MAKING IT EASY FOR THE CONVERSATION TO TAKE PLACE. © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  21. 21. NEXT STEPS 1. JUSTIFY YOUR BUDGET & TACTICS 2. EVALUATE PRODUCT & MESSAGE 3. FOCUS YOUR EFFORTS 4. MAXIMIZE CONVERSION RATES 5. RETAIN YOUR EXISTING CLIENTS 6. BE REMARKABLE © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.
  22. 22. Thank You Tom Blue Managing Partner (804) 400-4953 tblue@AGPadvantage.com www.MarketingRevisited.com © Copyright 2008 Accelerated Growth Partners, LLC All rights reserved.

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