Corporate responsibility is a commitment to
Sustainable Business

MAS Women Go Beyond program -Global Credibility
for embedding Human rights & Labour standards

Industry The Business Case
• Manufacturing predominantly dependant on female labor 80%
• Perception- All Apparel is Manufactured in Sweatshops!!
• Consumers demand ethical sourcing
• Child labour rampant 18-20% in Asia.
• No Letters of appointment /contract
• Pregnancy testing
• 12-16hour work days
At MAS
• 92% of 45,000 employees are women make Lingerie for women
• No sweatshop conditions & no child labor (18 yrs +)
• 20 years of credible employment practices-Transport,AC
facilities,Food
• 8hr + 2hr work days

The Go Beyond Program
“Empowering rural women ”
~ Letters of Contract
~ Career Advancement
~ Work-life Balance
~ Rewarding Excellence
“Committed to Sustainability”
~ Protection of the environment
World’s first Green apparel Fabric park & plant

VAP Programs
Emotional Intelligence Prg. Managing Personal Finance

VAP Programs
Balancing Multiple Roles of a Women Getting more out of Life

Rewarding Excellence
Story of T N S Kumari

Empower generation next with Sustainability Mindsets
• Goal
– To engage youth through the provision of in-school education for
sustainable development education and activation in South Asian
communities and empower tomorrow’s leaders to learn and adopt
sustainable lifestyles
- To instill a Sustainability mind set @ MAS
➥ Giving hands on experience to tomorrows leaders
➥ Raising awareness of sustainable development issues

Worlds first Eco Apparel Park & Plant
100% carbon neutrality in operations
Reduce energy by 25%
Maximize renewable energy – biomass & solar
Waste – zero waste to land fill and reduce
packaging by 25%
Organic cotton
Maximize natural lighting
TPS Lean manufacturing philosophy
Water – Rain water harvesting and re-use
Water from the sewerage plant used as drip
irrigation to the trees/vegetation on site
Anaerobic digestion for sewerage and organic waste

Has MAS Go beyond & Eco Go Beyond had any Business impact?
2003 2007
• Revenue US$ 225m • US$ 700m
• Headcount 18,000 • 41,000
• 17% PA
• Attrition-Industry 24-36%
PA • Strategic vendor, brand owner
- Design
• Backward integrated
outsourced Apparel mfg. - Research and innovation
- Brand launched - amante
- Manufacturing
- VS Vendor of the year 2006
excellence
- Nike Strategic Vendor 2006
- Supply chain integration
- Nike Innovative Vendor of 2007
- Marks & Spencer Strategic vendor
• Lead vendor - Marks & Spencer ‘Green plant
Victoria’s Secret - Adidas Innovation award
Speedo - Speedo 2004 Olympic Fast skin II
• 83% of medal winners wore FS II
• 13 of 15 World records in FS II
- Sri Lanka Cricket apparel

• Corporate Social responsibility
“The continuing commitment by business to behave
ethically & contribute to economic development while
improving the quality of life of the workforce & their
families as well as of the community & society at large.”
• Strategic Corporate Sustainability
\"Strategic investment in sustainable CSR initiatives, which
supports the achievement of an organization’s strategic
vision and goals,while impacting its employees, the
communities in which it operates and the cause it
champions in society” – © Ravi Fernando 2008
© Ravi Fernando 2006

•In the future…..
Only two types of Business
-Those committed to Sustainable Business
-Those NOT!
-Only two types of Managers
-Those who have a sustainability mind set
-Those with a profit at any cost mind set
-The Choice is yours!