How the SRI and CSR Domains Can Be Impacted by New Technologies


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A presentation by Franca Morroni at TBLI CONFERENCE EUROPE 2008.

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How the SRI and CSR Domains Can Be Impacted by New Technologies

  1. 1. The 1st worldwide SRI / CSR Collaborative Web Platform 14th of November, 2008
  2. 2. A global network <ul><ul><li>─ Countries covered 110 through Intertek Network </li></ul></ul><ul><ul><li>─ Offices Paris, London & New-York </li></ul></ul><ul><ul><li>─ Employees 17 dedicated / 21 000 (Intertek Network) </li></ul></ul><ul><li>The Intertek Group is listed on the stock exchange since 2002 </li></ul><ul><li>Capitalization of € 2.1 Billion </li></ul><ul><li>Global Leader in Quality, Security and Sustainable Development Services </li></ul>EMEA 33% CA Employees AMERICAS 35% CA, Employees ASIA 32% CA Employees
  3. 3. What we are: Origin of the concept <ul><li>Limitations of the State of the Art in CSR analysis </li></ul><ul><ul><li>Weak transparency of methodologies and lack on-line resources, uniqueness of the source of information </li></ul></ul><ul><ul><li>« Fixed » rating methods not adapted to cultural differences </li></ul></ul><ul><ul><li>Too long update period of ratings </li></ul></ul><ul><li>Web 2.0 opportunities: a global social networking tool </li></ul><ul><ul><li>On-line and collaborative websites, Internet communities (“Blogosphere”, Forums, Social Networks, etc.) </li></ul></ul><ul><ul><li>Web Services, Software As A Service, etc. </li></ul></ul>
  4. 4. <ul><li>Merging the “best of both worlds” – CSR analysis and IT / Web technologies – in the 1st Worldwide “Online Stakeholder Collaborative Platform” ! </li></ul><ul><li>We provide : </li></ul><ul><ul><li>A transparent analysis (“crystal” clear methodology) ‏ </li></ul></ul><ul><ul><li>On-line companies benchmark and rating database with regular updates based on stakeholders’ feedbacks </li></ul></ul><ul><ul><li>Dedicated consulting and services to foster dialogue between companies and stakeholders </li></ul></ul><ul><ul><li>A custom-fit rating methodology </li></ul></ul>Who we are: Concept
  5. 5. Current and future issues <ul><li>Evolving methodologies which take into account stakeholders’ feedback. </li></ul><ul><li>Companies can be rated based on a very simple and clear stakeholder rating questionnaire </li></ul><ul><li>OpenSRI is a collaborative space where one can give feedbacks and has a right to answer </li></ul><ul><li>Lack of transparency with the current CSR rating methodologies </li></ul><ul><li>Lack of involvement to give their perceptions on companies’ CSR performance </li></ul><ul><li>Seek more collaborative space for exchanges (social networks developments…) </li></ul>Other Stakeholders <ul><li>OpenSRI is the 1st CSR / SRI Worldwide Web Platform for companies’ benchmark </li></ul><ul><li>… and stakeholders’ engagement </li></ul><ul><li>Real-time updates based on stakeholders feedbacks </li></ul><ul><li>Lack of sectorial benchmark capabilities </li></ul><ul><li>Difficulties to build a constructive dialogue with strategic stakeholders </li></ul><ul><li>Rating updates between 12 to 18 months are not sufficient </li></ul>Companies <ul><li>Clear and simple rating methodologies </li></ul><ul><li>Multiple sources of info (multi stakeholders approach) </li></ul><ul><li>Custom fit rating methodologies to take into account companies’ specificities, geographical locations and issues </li></ul><ul><li>Weak transparency in rating methodologies </li></ul><ul><li>Unicity in terms of sources of info </li></ul><ul><li>Rating methodologies not adapted to business specificities or cultural differences </li></ul>Financial Community FUTURE CURRENT
  6. 6. The OpenSRI Research approach CSR Analysis / Database tool Stakeholder-driven approach Generic model of analysis customized to sectorial / geographical / cultural /size dimensions of companies Identification of main extra-financial issues and risks as long-term value drivers Open SRI
  7. 7. The OpenSRI IT Architecture
  8. 8. Our sources Company Sources Qualitative data Quantitative data OpenSRI Products & Services Research sources 30 sectorial risks mapping CSR rating SRI filters Stakeholders Sources Expert community Stakeholder Rating / Perception CSR News
  9. 9. <ul><li>Stakeholder Engagement Service Pass (80 hours) </li></ul><ul><li>Stakeholder Rating service </li></ul><ul><li>Online access to companies' CSR rating databases </li></ul><ul><li>Early-Warning CSR Trends Press Review </li></ul>Services OpenSRI Products & Services <ul><li>A collaborative networking platform encouraging dialogue between companies, financial actors, and stakeholders </li></ul><ul><li>Custom-fit functionalities (weighting, screening, questionnaires…) </li></ul><ul><li>Company-tailored modules for CSR data sharing </li></ul>Web platform <ul><li>New CSR risks and issues (corrective and preventive action plans…) </li></ul><ul><li>Reputational audit (sector or company specific) </li></ul><ul><li>Stakeholder-specific CSR report </li></ul><ul><li>Annual Citizen Report </li></ul>Consulting
  10. 10. Sector or Company Reputation Study <ul><li>Analysis of the Sector or Company current context </li></ul><ul><li>Sector or Company Risk Mapping (based on our OpenSRI CSR Tree) </li></ul><ul><li>Reputation Risks Assessment </li></ul><ul><li>Sector or Company short, medium and long-term issues and opportunities </li></ul><ul><ul><ul><li>Corporate Governance </li></ul></ul></ul><ul><ul><ul><li>Environment </li></ul></ul></ul><ul><ul><ul><li>External Social </li></ul></ul></ul><ul><ul><ul><li>Internal Social </li></ul></ul></ul><ul><li>Companies Benchmark </li></ul><ul><li>News Research and Analysis </li></ul><ul><li>Assessment of Relevant Stakeholders’ Needs </li></ul>Already available
  11. 11. Stakeholder Engagement Pass <ul><li>The OpenSRI dedicated analysts and experts can help you define the best stakeholder engagement strategy for the company: </li></ul><ul><ul><li>Identify your most relevant stakeholders (interviews, roundtables…) </li></ul></ul><ul><ul><li>Understand and rank your stakeholders’ needs </li></ul></ul><ul><ul><li>Review, assess or define your stakeholder engagement strategy </li></ul></ul><ul><ul><li>Foster dialogue with your strategic stakeholders </li></ul></ul><ul><ul><li>Get real-time feedbacks through the OpenSRI stakeholder collaborative web platform </li></ul></ul><ul><ul><li>Set objectives and targets </li></ul></ul><ul><ul><li>Follow-up on your progress and commitments </li></ul></ul>
  12. 12. What are the benefits? <ul><li>A fully customizable software platform </li></ul><ul><li>Private workspaces allowing each client to access and analyze the information in a confidential manner </li></ul><ul><li>A collaborative workspace allowing a whole community to share non competitive, non confidential information </li></ul><ul><li>An analysis model strongly rooted in the real involvement of stakeholders, allowing to understand their needs and to identify new issues and risks </li></ul><ul><li>A stakeholders’ networking platform to create a true synergy with the companies </li></ul><ul><li>A real time and online update of the rating </li></ul>
  13. 13. Our community of Experts <ul><li>OpenSRI can guide you through the complexities of CSR/SRI concerns through : </li></ul><ul><ul><li>Extended community of internal and external CSR/SRI experts </li></ul></ul><ul><ul><li>Large CSR-dedicated media coverage </li></ul></ul><ul><ul><li>Added-value Partnership programs </li></ul></ul>
  15. 19. Your contact: Franca Morroni Director & Co-Founder Tel. : + 33 (0)1 56 90 24 47 Mob. : + 33 (0)6 98 73 27 23 franca.morroni @ opensri . com OpenSRI / Intertek 6, Avenue Marceau 75008 Paris - France