Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility

Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility TBLI Amsterdam, November 13-14, 2008 Carlo van de Weijer, Vice President Road Charging TomTom

Navigation systems provided to VOC by Willem Blaeu (1571-1638)‏ Nova totius terrarum orbis geographica ac hydrographica tabula Amsterdam 1635

TomTom

Founded 1991

Growing...

2001: 2M,

2002: 8M

2003: 40M

2004: 192M

2005: 720M

2006: 1364M

2007: 1737M

Core activities: Customer support, R&D, Marketing

Founded and majority owned by management

Activity Areas

PND products

PDA & Telephone Software products

Mobility Solutions – Traffic Information Solutions

Work – Fleet Management Systems

Automotive

The Renault TomTom partnership

Fully embedded product

Complying to automotive requirements

Full first tier relationship

Mass market approach (Navigation For All)‏

Expected end-user price: around € 500

Installed Base 21 Million

The power of connected navigation

At home via TomTom home

Via TomTom WORK

OR GPRS-connected nav

TomTom Map Share TM

User can report immediately on the device

Reporting is easy (TomTom-friendly)‏

Many errors are fixed instantly

Example: Speeds estimated by road type 4 min 6 min 5 min Better Routing Mostly understood as: How long does it take to travel THIS road at THIS time

Example: Speeds based on measurements Better Routing (What is common sense ?)‏ Mostly understood as: How long does it take to travel THIS road at THIS time 7 min 6 min 9 min

Feel the Speed Difference Amsterdam: Estimated speeds from Teleatlas Amsterdam: Measured daily speed avg. for weekdays

At night however: 4 min 6 min 5 min Better Routing

Premium traffic service by TomTom through a connected fleet

Traffic Information RDS-TMC HD Traffic 100% 100% Coverage TomTom HD Traffic 0% 45% Coverage RDS-TMC 17.000 Secondary roads 5.300 Motorways Total km’s Road type Netherlands

Superior routing in 4 steps 1 2 4 s 3 IQ Routes