Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility
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Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility

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Presentation by Carlo van de Weijer, Vice President Road Charging TomTom, at TBLI CONFERENCE EUROPE 2008.

Presentation by Carlo van de Weijer, Vice President Road Charging TomTom, at TBLI CONFERENCE EUROPE 2008.

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Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility Presentation Transcript

  • Connected Navigation: A Huge Market-Driven Step Towards Sustainable Mobility TBLI Amsterdam, November 13-14, 2008 Carlo van de Weijer, Vice President Road Charging TomTom
  • Navigation systems provided to VOC by Willem Blaeu (1571-1638)‏ Nova totius terrarum orbis geographica ac hydrographica tabula Amsterdam 1635
  • TomTom
    • Founded 1991
    • Growing...
      • 2001: 2M,
      • 2002: 8M
      • 2003: 40M
      • 2004: 192M
      • 2005: 720M
      • 2006: 1364M
      • 2007: 1737M
    • Core activities: Customer support, R&D, Marketing
    • Founded and majority owned by management
    • Activity Areas
      • PND products
      • PDA & Telephone Software products
      • Mobility Solutions – Traffic Information Solutions
      • Work – Fleet Management Systems
      • Automotive
  • The Renault TomTom partnership
    • Fully embedded product
    • Complying to automotive requirements
    • Full first tier relationship
    • Mass market approach (Navigation For All)‏
    • Expected end-user price: around € 500
  • Installed Base 21 Million
  • The power of connected navigation
    • At home via TomTom home
    • Via TomTom WORK
    • OR GPRS-connected nav
  • TomTom Map Share TM
    • User can report immediately on the device
    • Reporting is easy (TomTom-friendly)‏
    • Many errors are fixed instantly
  • Example: Speeds estimated by road type 4 min 6 min 5 min Better Routing Mostly understood as: How long does it take to travel THIS road at THIS time
  • Example: Speeds based on measurements Better Routing (What is common sense ?)‏ Mostly understood as: How long does it take to travel THIS road at THIS time 7 min 6 min 9 min
  • Feel the Speed Difference Amsterdam: Estimated speeds from Teleatlas Amsterdam: Measured daily speed avg. for weekdays
  • At night however: 4 min 6 min 5 min Better Routing
  • Premium traffic service by TomTom through a connected fleet
  • Traffic Information RDS-TMC HD Traffic 100% 100% Coverage TomTom HD Traffic 0% 45% Coverage RDS-TMC 17.000 Secondary roads 5.300 Motorways Total km’s Road type Netherlands
  •  
  • Superior routing in 4 steps 1 2 4 s 3 IQ Routes
  •