Business Development for Water to achieve the Millennium Development Goals

Blue Gold at the Bottom of the Pyramid?

Agenda Bottom of the Pyramid Small is beautiful The need to develop business Three examples

Bottom of the Pyramid

Small is beautiful

The need to develop business

Three examples

How do you look at it?

When Money Meets Development Trade instead of Aid Business case instead of Project Revenue model instead of Budget Management

Trade instead of Aid

Business case instead of Project

Revenue model instead of Budget Management

Bottom of the Pyramid (BOP) There is a trend towards an entrepreneurial form of development Southern countries offer a potentially interesting market (BOP) MDGs on water will not be reached by donor support alone

There is a trend towards an entrepreneurial form of development

Southern countries offer a potentially interesting market (BOP)

MDGs on water will not be reached by donor support alone

BOP Strategies Engage first, co develop and design Focus on improving affordability Fly under the radar: start small and scale up

Engage first, co develop and design

Focus on improving affordability

Fly under the radar: start small and scale up

Small Scale Solutions Appropriate Technology Low cost, high output Decentralized solutions

Appropriate Technology

Low cost, high output

Decentralized solutions

We need Solid business plans Support in business development, match making and financial engineering Innovative and effective financial distribution concept

Solid business plans

Support in business development, match making and financial engineering

Innovative and effective financial distribution concept

Three initiatives Water and Sanitation Business Development Toolkit Micro Water Facility Akvo

Water and Sanitation Business Development Toolkit

Micro Water Facility

Akvo

The AT BD Toolkit To turn an idea into a sustainable business through an effective business development process Who wants to use the AT BD Toolkit? Small-scale private entrepreneurs NGOs / foundations in developed countries NGOs / foundations in the South Financiers Knowledge institutes Intermediates like Chambers of Commerce, consultants

Who wants to use the AT BD Toolkit?

Small-scale private entrepreneurs

NGOs / foundations in developed countries

NGOs / foundations in the South

Financiers

Knowledge institutes

Intermediates like Chambers of Commerce, consultants

The AT BD Toolkit Assists entrepreneurs and organizations when developing an idea into a product, by going through 4 stages: The idea: Is my product worth the effort? What business model do I have in mind? Feasibility: Will there be a (BOP) market? How to develop the product? Demonstration: Proving the product. Preparation for market introduction. Market introduction and scaling up: Product launch. Continuous improvement.

The idea: Is my product worth the effort? What business model do I have in mind?

Feasibility: Will there be a (BOP) market? How to develop the product?

Demonstration: Proving the product. Preparation for market introduction.

Market introduction and scaling up: Product launch. Continuous improvement.

Proven practice The 4 innovators have established themselves in India and are being assisted in the development of their products and businesses

Unique selling points A Business Development Toolkit that focuses on (Appropriate Technology for) water and sanitation A Business Development Toolkit that has been designed to cater for BOP markets A Business Development Toolkit that is practically tested This has never been done before!

With the Toolkit you can: Develop a funding plan Check the completeness of a Business Plan Conduct a market analysis Develop an organizational structure And more… Finally, show time… But what does this look like?

With the Toolkit you can:

Develop a funding plan

Check the completeness of a Business Plan

Conduct a market analysis

Develop an organizational structure

And more…

How do we take this forward?