Welcome to
Harrisburg Region
2014 Kickoff Breakfast
Prudential Homesale
Board of Directors
Prudential Homesale
Harrisburg Leadership Team

Sharon Helsel
Regional President

Sue McGeehan
Scott Gingrich
Hershey
Leba...
Prudential Homesale
Corporate Staff

Alicia Motter

Laurie Czaplinski

Jen Brown

Shannon Terry

Vice President
Business D...
Homesale Mortgage

Pam Hopper

Steve Zechman

Camp Hill, Harrisburg & Carlisle

Lebanon

Blain Rosenberry

Jennifer Gates
...
Homesale Settlement

Tommi Herbert

Beth Meadows

HSS Divisional Manager

GM Harrisburg Region
Hershey

Bill Dinkel
Presid...
Prudential Homesale
Support Staff
•
•
•

•
•

Laura Alwine (Carlisle)
Deb Fisher (Lebanon)
Kim Trautner (Chambersburg)
Car...
OUR
ACCOMPLISHMENTS
Homes SOLD 2013
Company:
• $2.51 billion
• 13,200 units
Harrisburg Region:
• $300 million
• 1,700+ units
Listings
(Harrisburg Region)

2012
vs.
2013

+6%
Booked Units
(Harrisburg Region)

2012
vs.
2013

+8.5%
Closed Units
(Harrisburg Region)

2012
vs.
2013

+11.7%
Commission Income
(Harrisburg Region)

2012
vs.
2013

$480,000
Regional Recognition

#
National Recognition

Top 500 Brokers
(Ranked by Closed Transaction Sides)

#25
National Recognition

#
Lead Generation

2.24
million visits
Lead Generation

22.8%
originated from a Mobile Device
Lead Generation

46,000+

originated from Social Media
Regional Website Stats

Visits

120,751

Chambersburg
Area
22,907

(NOTE: Based on information gathered in October 2013 fr...
Regional Website Stats

Visits

120,751

Lebanon
Area
4,070

< 500
Gacono

(NOTE: Based on information gathered in October...
Regional Website Stats

Harrisburg
Area

Visits

120,751

22,907

9,942

< 500

(NOTE: Based on information gathered in Oc...
Lead Generation
14,000 Inquiries

20%

connect to agents
Lead Generation
Homesale Virtual Tours

3,120

active videos

12,100
views
Homesale Relocation
Homesale Mortgage
A PEEK AHEAD
Doug Rebert
Managing Director
Exceptional Channels
Homesale’s TV Campaign
Exceptional Reach & Frequency: 95% of the cable
households will see our commercial multiple times
Homesale’s TV Campaign
Total commercials over 5 months:

2,060
2014 Handbooks

Available for
download on
TeamHomesale

Hardcopy
available in
offices
OUR SPEAKER
Darryl Davis
OUR CORE VALUES
• We don’t claim success until our customer
declares success
• We want to earn our customers for life
• We...
Kickoff Breakfast - Prudential Homesale (Harrisburg Region)
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Kickoff Breakfast - Prudential Homesale (Harrisburg Region)

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Kickoff Breakfast - Prudential Homesale (Harrisburg Region)

  1. 1. Welcome to Harrisburg Region 2014 Kickoff Breakfast
  2. 2. Prudential Homesale Board of Directors
  3. 3. Prudential Homesale Harrisburg Leadership Team Sharon Helsel Regional President Sue McGeehan Scott Gingrich Hershey Lebanon/Harrisburg Laura Stickler Lebanon Jim Spagnolo Camp Hill Rose Walthius Regional Implementation Director Carrie Collins Carlisle Tom Blefko Michele Gould Chambersburg
  4. 4. Prudential Homesale Corporate Staff Alicia Motter Laurie Czaplinski Jen Brown Shannon Terry Vice President Business Development & Relocation Director of Agent Services Project & Training Manager Network Engineer
  5. 5. Homesale Mortgage Pam Hopper Steve Zechman Camp Hill, Harrisburg & Carlisle Lebanon Blain Rosenberry Jennifer Gates Chambersburg Hershey Brad Dimmig President
  6. 6. Homesale Settlement Tommi Herbert Beth Meadows HSS Divisional Manager GM Harrisburg Region Hershey Bill Dinkel President Lisa Baublitz Shelly Hughes Chambersburg Lebanon & Harrisburg
  7. 7. Prudential Homesale Support Staff • • • • • Laura Alwine (Carlisle) Deb Fisher (Lebanon) Kim Trautner (Chambersburg) Carol Hinman (Camp Hill & Carlisle) Chris Long (Hershey) • • • • • Marilyn Myers (Camp Hill) Kathy Rhoderick (Chambersburg) Kate Miller (Harrisburg) Kathy Snee (Hershey) Lori Kercher (Settlement)
  8. 8. OUR ACCOMPLISHMENTS
  9. 9. Homes SOLD 2013 Company: • $2.51 billion • 13,200 units Harrisburg Region: • $300 million • 1,700+ units
  10. 10. Listings (Harrisburg Region) 2012 vs. 2013 +6%
  11. 11. Booked Units (Harrisburg Region) 2012 vs. 2013 +8.5%
  12. 12. Closed Units (Harrisburg Region) 2012 vs. 2013 +11.7%
  13. 13. Commission Income (Harrisburg Region) 2012 vs. 2013 $480,000
  14. 14. Regional Recognition #
  15. 15. National Recognition Top 500 Brokers (Ranked by Closed Transaction Sides) #25
  16. 16. National Recognition #
  17. 17. Lead Generation 2.24 million visits
  18. 18. Lead Generation 22.8% originated from a Mobile Device
  19. 19. Lead Generation 46,000+ originated from Social Media
  20. 20. Regional Website Stats Visits 120,751 Chambersburg Area 22,907 (NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)
  21. 21. Regional Website Stats Visits 120,751 Lebanon Area 4,070 < 500 Gacono (NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)
  22. 22. Regional Website Stats Harrisburg Area Visits 120,751 22,907 9,942 < 500 (NOTE: Based on information gathered in October 2013 from Google Analytics and Compete.com)
  23. 23. Lead Generation 14,000 Inquiries 20% connect to agents
  24. 24. Lead Generation Homesale Virtual Tours 3,120 active videos 12,100 views
  25. 25. Homesale Relocation
  26. 26. Homesale Mortgage
  27. 27. A PEEK AHEAD Doug Rebert Managing Director
  28. 28. Exceptional Channels
  29. 29. Homesale’s TV Campaign Exceptional Reach & Frequency: 95% of the cable households will see our commercial multiple times
  30. 30. Homesale’s TV Campaign Total commercials over 5 months: 2,060
  31. 31. 2014 Handbooks Available for download on TeamHomesale Hardcopy available in offices
  32. 32. OUR SPEAKER Darryl Davis
  33. 33. OUR CORE VALUES • We don’t claim success until our customer declares success • We want to earn our customers for life • We set the standards for customer excellence • We believe the quickest way to grow our organization is to grow our people • We believe that we achieve more together • We think and act with a sense of urgency

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