Social Media Analytics in Sports <ul><li>Keys for Success </li></ul>Timothy B. Jones CEO, Buzzient
Social media  is the use of electronic and Internet tools for the purpose of sharing and discussing information and experi...
Explosion of Communication <ul><li>130+ million blogs </li></ul><ul><li>2 million Tweets  per day </li></ul><ul><li>175+ m...
Buzzient <ul><li>An MIT spinout internet company </li></ul><ul><li>Developed from research with Google, Inc. </li></ul><ul...
Harvest – Analyze – Deliver <ul><li>Software-as-a-Service, hosted in “the cloud” </li></ul>The result: Actionable informat...
Leverage Social Media Analytics <ul><li>Recognize trends around teams, players, brands early. </li></ul><ul><li>Target mer...
<ul><li>Monitor conversations with dashboards </li></ul><ul><li>Track competitive  sentiment </li></ul><ul><li>Identify ke...
Social Media Dashboard
Track Competitors
Track Sources
Track Buzzwords
Who’s Talking?
....And Where?
Now What? <ul><li>Change online marketing and search strategy </li></ul><ul><li>Optimize brand marketing deals </li></ul><...
Thanks for Your time! [email_address]
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Sports Social Media Analytics

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Sports Social Media Analytics

  1. 1. Social Media Analytics in Sports <ul><li>Keys for Success </li></ul>Timothy B. Jones CEO, Buzzient
  2. 2. Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings.
  3. 3. Explosion of Communication <ul><li>130+ million blogs </li></ul><ul><li>2 million Tweets per day </li></ul><ul><li>175+ million Facebook users </li></ul><ul><li>6 billion YouTube videos viewed in January 2009 </li></ul>
  4. 4. Buzzient <ul><li>An MIT spinout internet company </li></ul><ul><li>Developed from research with Google, Inc. </li></ul><ul><li>Artificial Intelligence (AI) technology for analyzing millions of online conversations about teams and athletes on behalf of companies, sponsors, and brands </li></ul>
  5. 5. Harvest – Analyze – Deliver <ul><li>Software-as-a-Service, hosted in “the cloud” </li></ul>The result: Actionable information that helps increase top-line growth & margins The Social Web Twitter YouTube Blogs Forums Social networks Wikis Etc. Social Media Analytics Platform
  6. 6. Leverage Social Media Analytics <ul><li>Recognize trends around teams, players, brands early. </li></ul><ul><li>Target merchandising, team and brand strategies. </li></ul><ul><li>Optimize online and offline advertising. </li></ul><ul><li>Learn from, and engage with, the online opinion leaders. </li></ul><ul><li>Maximize search engine effectiveness for the team and brand. </li></ul>
  7. 7. <ul><li>Monitor conversations with dashboards </li></ul><ul><li>Track competitive sentiment </li></ul><ul><li>Identify key content sources and information channels </li></ul><ul><li>Learn the right keywords for emerging trends </li></ul><ul><li>Find the opinion leaders and listen to them </li></ul>Keys for Success
  8. 8. Social Media Dashboard
  9. 9. Track Competitors
  10. 10. Track Sources
  11. 11. Track Buzzwords
  12. 12. Who’s Talking?
  13. 13. ....And Where?
  14. 14. Now What? <ul><li>Change online marketing and search strategy </li></ul><ul><li>Optimize brand marketing deals </li></ul><ul><li>Reach out to “thought leader” fans </li></ul><ul><li>Reduce advertising expense </li></ul><ul><li>Identify emerging athletes for recruitment </li></ul>
  15. 15. Thanks for Your time! [email_address]

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