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Buzzient social crm report covering mobily, singtel, telefonica

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  • 1. Buzzient Social Media Analytics Report Mobily Time Period: 2014-02-11 - 2014-02-17 Created: Feb 18, 2014 Powered by Buzzient Page - 1
  • 2. Mobily Current Sentiment Index The Buzzient Sentiment Index measures how Social Media feels about your top-level keyword. It tells you how positively or negatively your keyword is perceived by social media authors. The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about your keyword. The analysis uses natural language processing, a set of positive/negative terms that are specific to your system and a proprietary Buzzient sentiment algorithm. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Mobily's Sentiment Index of 0.29 indicates a mildly positive attitude towards Mobily. The current sentiment index reflects how social media feels about your keyword at this time. Use this in conjunction with Sentiment Trends (in a later section) to determine if opinion is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion. Powered by Buzzient Page - 2
  • 3. Singtel Current Sentiment Index The Buzzient Sentiment Index measures how Social Media feels about your top-level keyword. It tells you how positively or negatively your keyword is perceived by social media authors. The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about your keyword. The analysis uses natural language processing, a set of positive/negative terms that are specific to your system and a proprietary Buzzient sentiment algorithm. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Singtel's Sentiment Index of -6.82 indicates a mildly negative attitude towards Singtel. The current sentiment index reflects how social media feels about your keyword at this time. Use this in conjunction with Sentiment Trends (in a later section) to determine if opinion is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion. Powered by Buzzient Page - 3
  • 4. Telefonica Current Sentiment Index The Buzzient Sentiment Index measures how Social Media feels about your top-level keyword. It tells you how positively or negatively your keyword is perceived by social media authors. The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about your keyword. The analysis uses natural language processing, a set of positive/negative terms that are specific to your system and a proprietary Buzzient sentiment algorithm. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Telefonica's Sentiment Index of -2.14 indicates a mildly negative attitude towards Telefonica. The current sentiment index reflects how social media feels about your keyword at this time. Use this in conjunction with Sentiment Trends (in a later section) to determine if opinion is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion. Powered by Buzzient Page - 4
  • 5. Sentiment Index Trends When monitored over time, Sentiment Trend Lines show changes in opinion about your top-level keywords. Sentiment can sometimes fluctuate greatly over time. The ability to track trends provides you with historical visibility into how problems, programs or other events have impacted opinion at various points in time. You can learn how past activities affected sentiment and use that knowledge to construct the most effective current and future strategy and tactics. Powered by Buzzient Page - 5
  • 6. Share of Voice Percentage While sentiment measures opinion, Share of Voice is a quantitative measure. It indicates the comparative percentage of social media posts mentioning your keywords relative to the total volume of posts Buzzient has harvested for this set of keywords. Among these different keywords Mobily clearly dominates the others in terms of Share of Voice. This analysis helps you determine whether you need to construct programs that increase or preserve your share of voice. Powered by Buzzient Page - 6
  • 7. Mobily Brand Volume Trend Lines Volume Trend Lines gives you an apples-to-apples comparison of volume as it has trended from 2014-02-11 through 2014-02-17 for Mobily, Singtel and Telefonica. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time. Powered by Buzzient Page - 7
  • 8. Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2014-02-11 through 2014-02-17 volume including the breakdown of positive, negative and neutral posts for Mobily. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time. Powered by Buzzient Page - 8
  • 9. Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2014-02-11 through 2014-02-17 volume including the breakdown of positive, negative and neutral posts for Singtel. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time. Powered by Buzzient Page - 9
  • 10. Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2014-02-11 through 2014-02-17 volume including the breakdown of positive, negative and neutral posts for Telefonica. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time. Powered by Buzzient Page - 10
  • 11. This default on-demand report is generated from Buzzient Enterprise, a hosted application that provides automated harvesting, analysis and integration of social media content with enterprise applications according to your keyword criteria. A variety of quantitative measurements and visualizations from the analysis of the unstructured, qualitative content are presented through the Buzzient Enterprise embedded integration or web browser interface. This report contains highlights of some of these major analysis areas. Overall capabilities of Buzzient Enterprise include: Integration with CRM for customer service - Easily create support cases from harvested posts with a single click. - Integrations include Siebel, Oracle CRM On Demand and Salesforce.com. Display of what Users Are Saying - Harvested posts are automatically scored and viewable through a variety of filters. - View posts in their originating site. Engage with authors if appropriate. - Bookmark and/or email important or interesting posts. Analytics of What Users Think About Your Keywords (typically Brands, Products and Competitors) - Current, historical and comparative sentiment indices. Overall and by source groups. - Historical sentiment trend analysis. - Distribution of positive, negative and neutral posts over time. Analytics of How Much People Are Talking About You - Percentage breakdown of volume among your keywords. - Historical volume trend. Filters and Alerts - Automatically send posts matching specified term and/or sentiment rating criteria into CRM workflow. - Receive alerts for posts mentioning your keywords and certain terms or highly positive or negative posts. Powered by Buzzient Page - 11
  • 12. Copyright Information Copyright 2014 Buzzient Inc. All the text, graphics, design and other works are the copyrighted works of Buzzient Inc. All Rights Reserved. For more information, please contact us. Buzzient, Inc. 800 West El Camino Real, Suite 180 Mountain View, CA 94040 www.buzzient.com info@buzzient.com Powered by Buzzient Page - 12