Buzzient social analytics aug 2013  celcom vs. singtel vs. telstra
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Buzzient social analytics aug 2013 celcom vs. singtel vs. telstra

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Buzzient report comparing social analytics on Celcom, SingTel, Telstra for Aug 2013

Buzzient report comparing social analytics on Celcom, SingTel, Telstra for Aug 2013

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Buzzient social analytics aug 2013  celcom vs. singtel vs. telstra Buzzient social analytics aug 2013 celcom vs. singtel vs. telstra Document Transcript

  • Powered by Buzzient Page - 1 Buzzient Social Media Analytics Report Celcom Time Period: 2013-08-01 - 2013-08-31 Created: Sep 05, 2013
  • Powered by Buzzient Page - 2 Celcom Current Sentiment Index The Buzzient Sentiment Index measures how Social Media feels about your top-level keyword. It tells you how positively or negatively your keyword is perceived by social media authors. The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about your keyword. The analysis uses natural language processing, a set of positive/negative terms that are specific to your system and a proprietary Buzzient sentiment algorithm. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Celcom's Sentiment Index of 1.39 indicates a mildly positive attitude towards Celcom. The current sentiment index reflects how social media feels about your keyword at this time. Use this in conjunction with Sentiment Trends (in a later section) to determine if opinion is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion.
  • Powered by Buzzient Page - 3 Singtel Current Sentiment Index The Buzzient Sentiment Index measures how Social Media feels about your top-level keyword. It tells you how positively or negatively your keyword is perceived by social media authors. The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about your keyword. The analysis uses natural language processing, a set of positive/negative terms that are specific to your system and a proprietary Buzzient sentiment algorithm. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Singtel's Sentiment Index of -4.81 indicates a mildly negative attitude towards Singtel. The current sentiment index reflects how social media feels about your keyword at this time. Use this in conjunction with Sentiment Trends (in a later section) to determine if opinion is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion.
  • Powered by Buzzient Page - 4 Telstra Current Sentiment Index The Buzzient Sentiment Index measures how Social Media feels about your top-level keyword. It tells you how positively or negatively your keyword is perceived by social media authors. The Sentiment Index is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about your keyword. The analysis uses natural language processing, a set of positive/negative terms that are specific to your system and a proprietary Buzzient sentiment algorithm. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Telstra's Sentiment Index of 3.66 indicates a mildly positive attitude towards Telstra. The current sentiment index reflects how social media feels about your keyword at this time. Use this in conjunction with Sentiment Trends (in a later section) to determine if opinion is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion.
  • Powered by Buzzient Page - 5 Competitive Sentiment Index Comparison of Sentiment Indices tells you how Social Media feel about your top-level keywords in relation to each other. For the give time period, Celcom, Telstra enjoy the highest user attitude with Singtel as the lowest among these keywords. As noted, Celcom Sentiment Index is positive. How sentiment indices compares to each other can be critical. Comparing your sentiment can help you determine whether you need to develop strategy and tactics that are directed at increasing a sentiment lead or closing a trailing gap.
  • Powered by Buzzient Page - 6 Sentiment by Source Type Brand Sentiment for Posts by Source Type gives you a comparison of Sentiment between Celcom, Singtel and Telstra on Twitter, RSS Feeds, Facebook and YouTube for 2013-08- 01 through 2013-08-31
  • Powered by Buzzient Page - 7 Sentiment Index Trends When monitored over time, Sentiment Trend Lines show changes in opinion about your top-level keywords. Sentiment can sometimes fluctuate greatly over time. The ability to track trends provides you with historical visibility into how problems, programs or other events have impacted opinion at various points in time. You can learn how past activities affected sentiment and use that knowledge to construct the most effective current and future strategy and tactics.
  • Powered by Buzzient Page - 8 Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Celcom on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01 through 2013-08-31
  • Powered by Buzzient Page - 9 Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Singtel on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01 through 2013-08-31
  • Powered by Buzzient Page - 10 Brand Sentiment Source Trends gives you a comparison of sentiment as it has trended over time for Telstra on RSS Feeds, Facebook, Twitter and YouTube from 2013-08-01 through 2013-08-31
  • Powered by Buzzient Page - 11 Share of Voice Percentage While sentiment measures opinion, Share of Voice is a quantitative measure. It indicates the comparative percentage of social media posts mentioning your keywords relative to the total volume of posts Buzzient has harvested for this set of keywords. Among these different keywords Telstra clearly dominates the others in terms of Share of Voice. This analysis helps you determine whether you need to construct programs that increase or preserve your share of voice.
  • Powered by Buzzient Page - 12 Celcom Brand Volume Trend Lines Volume Trend Lines gives you an apples-to-apples comparison of volume as it has trended from 2013-08-01 through 2013-08-31 for Celcom, Singtel and Telstra. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.
  • Powered by Buzzient Page - 13 Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31 volume including the breakdown of positive, negative and neutral posts for Celcom. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.
  • Powered by Buzzient Page - 14 Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31 volume including the breakdown of positive, negative and neutral posts for Singtel. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.
  • Powered by Buzzient Page - 15 Positive and Negative Post Volume Positive/Negative Post Volume gives you a comparison of 2013-08-01 through 2013-08-31 volume including the breakdown of positive, negative and neutral posts for Telstra. The vertical axis of the chart displays volume (posts per month) while the horizontal axis displays time.
  • Powered by Buzzient Page - 16 Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Celcom on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01 through 2013-08-31
  • Powered by Buzzient Page - 17 Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Singtel on Twitter, RSS Feeds, Facebook and YouTube from 2013-08-01 through 2013-08-31
  • Powered by Buzzient Page - 18 Brand Volume Source Trends gives you a comparison of post volume as it has trended over time for Telstra on RSS Feeds, Facebook, Twitter and YouTube from 2013-08-01 through 2013-08-31
  • Powered by Buzzient Page - 19 This default on-demand report is generated from Buzzient Enterprise, a hosted application that provides automated harvesting and analysis of social media. Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social media content about the keywords configured in your system (typically things such as your company name, brands, products and competitors.) A variety of quantitative measurements and visualizations from the analysis are presented through the Buzzient Enterprise web browser interface. This report contains highlights of some of these major analysis areas. Overall capabilities of Buzzient Enterprise include: Integration with CRM for customer service - Easily create support cases from harvested posts with a single click. - Integrations include Siebel, Oracle CRM On Demand and Salesforce.com. What Users Are Saying - Harvested posts are automatically scored and viewable through a variety of filters. - View posts in their originating site. Engage with authors if appropriate. - Bookmark and/or email important or interesting posts. What Users Think About Your Brand, Products and Competitors - Current, historical and comparative sentiment indices. Overall and by source groups. - Historical sentiment trend analysis. - Distribution of positive, negative and neutral posts over time. How Much People Are Talking About You - Percentage breakdown of volume among your keywords. - Historical volume trend. Alerts - Receive alerts for posts mentioning your keywords and certain terms or highly positive or negative posts.
  • Powered by Buzzient Page - 20 Copyright Information Copyright 2013 Buzzient Inc. All the text, graphics, design and other works are the copyrighted works of Buzzient Inc. All Rights Reserved. For more information, please contact us. Buzzient, Inc. P.O. Box 52440 Boston, MA 02205-2440 www.buzzient.com Tel. 1-800-308-BUZZ info@buzzient.com