SlideShare a Scribd company logo
1 of 15
Buzzient
Social Media Analytics Report
for Pyramis Global
April, 2009
Powered by Buzzient Page - 1
This default on-demand report is generated from the Buzzient Enterprise Social Media
Analytics Platform, a hosted system that provides automated harvesting and analysis of social
media on the internet for global enterprises.
Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social media
conversations about your brand and products and those of your competition. A wide array of
quantitative measurements and visualizations from the analysis are presented through the
Buzzient Enterprise web browser interface. This report contains highlights of some of these
major analysis areas.
Overall capabilities of Buzzient Enterprise include:
INTEGRATION WITH CRM AND CUSTOMER SUPPORT SYSTEMS
- Easily create support cases or marketing leads from harvested posts with a single click.
- Integrations include Salesforce.com (Service Cloud, Sales, etc.) and SugarCRM.
WHAT USERS ARE SAYING
- Harvested posts are automatically scored and viewable through a variety of filters.
- View posts in their originating site. Interact with users if appropriate.
- Search for posts by keyword.
- Bookmark and/or email important or interesting posts.
WHAT USERS THINK ABOUT YOUR BRAND, PRODUCTS AND COMPETITORS
- Current, historical and comparative sentiment indices. Overall and by source groups.
- Historical sentiment trend analysis.
- Distribution of positive, negative and neutral posts over time.
HOW MUCH PEOPLE ARE TALKING ABOUT YOU
- Percentage breakdown of buzz between you and key competitors.
- Historical buzz trend.
TOPICS AND TRENDS
- Discover the most frequently used concepts, terms and competitors users employ when
writing about you.
- How mentions of your products, features or keywords compare to each other over time.
OPINION LEADERS
- The most influential authors on discussion forums that talk about you.
- The most influential blogs that talk about you.
- The most positive and negative users who talk about you.
TOP WEBSITES
- The most likely sites for users to reach when searching for information about you.
ALERTS
- Receive alerts for changes in sentiment, highly positive or negative posts, new posts by
specific authors and more.
Powered by Buzzient Page - 2
Report Summary
Buzzient Enterprise for Pyramis Global is configured to analyze online discussions about
Pyramis Global and its competitors. The selected competitive focus in this report is on
Neuberger Berman, Blackrock.
This report is based on posts from a variety of social media sites.
HIGHLIGHTS
a) Social Media Participant opinions for Pyramis Global, Neuberger Berman, Blackrock are
positive to varying degrees. Neuberger Berman, Blackrock are closely grouped as the
highest Sentiment Indices among the group. Pyramis Global receives the lowest Sentiment
Index.
b) Blackrock is in a dominant Share of Voice position over all the brands. Blackrock's margin
is approximately 40:1 over Pyramis Global.
c) Pyramis Global is moderate in terms of quantitative presence and has a base of 32 brand
advocates that are passionate about discussing them on Social Media sites.
d) A variety of sites are the most likely destinations for users who search for information online
about Pyramis Global including:
pyramis.com
boston.com
mahalo.com
personal.fidelity.com
newswire.ca
pyramis.ca
content.members.fidelity.com
iipensionfundguide.com
planadviser.com
app.quotemedia.com
Powered by Buzzient Page - 3
Brand Analysis
Sentiment
Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your
brand. It tells you how positively or negatively your brand is perceived by online users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you. The
analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion).
A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very
good.
Pyramis Global's Sentiment Index of 7.1 for the previous 30 days indicates a mildly positive
attitude towards Pyramis Global. This also reflects a gain over the previous month's
Sentiment Index of 0.78.
The current sentiment index reflects how social media users feel about your brand now. Use
this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion
about you is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion about you.
Powered by Buzzient Page - 4
Competitive Sentiment Index Position
Comparison of Sentiment Indices tells you how Social Media Participants feel about your
brand in relation to the competition. This comparison is based on Sentiment Indices
calculated for the previous 12-month period.
For the preceding 12-month period, Neuberger Berman, Blackrock enjoy the highest user
attitude, with Pyramis Global as the lowest among these brands. As noted, Pyramis Global
Sentiment Index is positive.
How your sentiment index compares to your competitors is critical. Comparing your
sentiment to the competition can help you determine whether you need to develop strategy
and tactics that are directed at increasing a sentiment lead or closing a trailing gap.
Powered by Buzzient Page - 5
Sentiment Index Trends
When monitored over time, Brand Sentiment Index trend lines show changes in attitudes and
opinions toward you and your competitors. User sentiment toward brands can sometimes
fluctuate greatly over time.
The ability to track trends provides you with historical visibility into how marketing programs or
other events have impacted opinion toward you and the competition at various points in time.
You can learn how past activities effected sentiment and use that knowledge to construct the
most effective current and future strategy and tactics.
Powered by Buzzient Page - 6
Share of Voice
Percentage
While online sentiment measures attitudes, Share of Voice indicates the percentage of social
media posts referring to your brand in comparison with this set of competitors from a purely
quantitative perspective.
Among these different brands Blackrock clearly dominates the others in terms of Share of
Voice.
This analysis helps you determine whether you need to construct programs that increase or
preserve your share of voice.
Powered by Buzzient Page - 7
Share of Voice Trends
Share of Voice Trends shows you how Share of Voice for you and your competitors have
changed over time.
You can see if you gained or lost share of voice at different points in time. You can determine
if there were programs or external events that effected your share versus the competition.
Leverage this knowledge to determine if future strategy and tactics should include impacting
your share of voice.
Powered by Buzzient Page - 8
Opinion Leaders
Brand Advocacy
Buzzient Brand Advocacy shows how influential and active your brand's fans are in online
discussion forums.
Pyramis Global has moderate Brand Advocacy compared to this set of competitors. Pyramis
Global's Social Media Participants are 32 in number and are moderately active in Social
Media and have a positive opinion of Pyramis Global. Blackrock has the most Brand
Advocates and Blackrock has the largest sentiment index.
Use this analysis to determine if you need to increase your number of brand advocates, find
ways to make them more vocal (share of voice) and/or increase their sentiment about you.
Powered by Buzzient Page - 9
Topic Radar for Pyramis Global
Buzzient's Topic Radar shows which concepts, terms and competitors are mentioned most
frequently within actual posts in connection with your brand. These concepts and terms are
automatically identified during the analysis of post content. The closer a word is to the center
of the radar, the more frequently it is mentioned.
Please note the color coding to emphasize different types of terms:
Purple - brands (as defined in your system)
Green - positive terms (per your configuration)
Red - negative terms (per your configuration)
Blue - other terms
A few examples of leveraging these terms are: complementing search engine optimization
efforts; crafting messages using people's own words; complementing your brand essence
wheel creation.
In Pyramis Global's case the strongest concepts are Institutional, Management, Advisors,
Comments, Investment, Fidelity, Sales, Head, Equity, Managers.
Powered by Buzzient Page - 10
Powered by Buzzient Page - 11
Topic Radar for Neuberger Berman
In Neuberger Berman's case the strongest concepts are Lehman, Management, Fund,
Lehman Brothers, Investment, Asset, Firm, Employees, Capital, Investment Management.
Powered by Buzzient Page - 12
Topic Radar for Blackrock
In Blackrock's case the strongest concepts are Asset Management, Fund, Work Structured,
Supports Position, Structured Branded, Position Asset, Model Work, Management
Distribution, Distribution Model, Article Supports.
Powered by Buzzient Page - 13
Popular Websites
Buzzient's Top Websites analysis provides a list of websites that are important for the brand.
This ranking (Centrality measure) expresses how likely a Social Media Participant is to end up
on a certain website when searching online for information about your brand and products.
In Pyramis Global 's case, the most popular websites associated with it are:
Site URL Influence
pyramis.com 10.50
boston.com 3.94
mahalo.com 2.00
personal.fidelity.com 1.02
newswire.ca 0.46
pyramis.ca 0.41
content.members.fidelity.com 0.31
iipensionfundguide.com 0.31
planadviser.com 0.31
app.quotemedia.com 0.20
dollardrops.com 0.15
wbresearch.com 0.15
fasmis.fidelity.com 0.10
fidelity.ca 0.05
marketwatch.com 0.05
askville.amazon.com 0.00
bpmmagazine.com 0.00
cift.haas.berkeley.edu 0.00
elpasofireandpolice.org 0.00
emediawire.com 0.00
feeds.marketwatch.com 0.00
floridappta.org 0.00
fmtc.fidelity.com 0.00
goolge.com 0.00
hfconferences.ca 0.00
Powered by Buzzient Page - 14
Copyright Information
Copyright © 2009 Buzzient Inc. All the text, graphics, design and other works are the
copyrighted works of Buzzient Inc. All Rights Reserved.
For more information, please contact us.
Buzzient, Inc.
One Broadway, 14th Floor
Cambridge, MA 02142
www.buzzient.com
Tel. 617 475 1514
info@buzzient.com
Powered by Buzzient Page - 15

More Related Content

What's hot

Buzzient european telecoms_social_analytics_2013-05-03
Buzzient european telecoms_social_analytics_2013-05-03Buzzient european telecoms_social_analytics_2013-05-03
Buzzient european telecoms_social_analytics_2013-05-03TBJ Investments, LLC
 
Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013Brian Crotty
 
El Efecto Halo : the halo_effect_premium_publisher_study_jul2016
El Efecto Halo :  the halo_effect_premium_publisher_study_jul2016El Efecto Halo :  the halo_effect_premium_publisher_study_jul2016
El Efecto Halo : the halo_effect_premium_publisher_study_jul2016Miguel Angel Urbina
 
Ads on ‘Premium’ Websites Prove More Effective, comScore Says
Ads on ‘Premium’ Websites Prove More Effective, comScore SaysAds on ‘Premium’ Websites Prove More Effective, comScore Says
Ads on ‘Premium’ Websites Prove More Effective, comScore SaysJuan Candela
 
CMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectivenessCMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectivenessBrian Crotty
 
Online advertising vs brand building (Nielsen)
Online advertising vs brand building (Nielsen)Online advertising vs brand building (Nielsen)
Online advertising vs brand building (Nielsen)Alfonso Gadea
 
The American Attribution Index: Using Attribution Management to Improve Media...
The American Attribution Index: Using Attribution Management to Improve Media...The American Attribution Index: Using Attribution Management to Improve Media...
The American Attribution Index: Using Attribution Management to Improve Media...ClearSaleing
 
Maximizing the roi from online marketing
Maximizing the roi from online marketingMaximizing the roi from online marketing
Maximizing the roi from online marketingViệt Long Plaza
 

What's hot (8)

Buzzient european telecoms_social_analytics_2013-05-03
Buzzient european telecoms_social_analytics_2013-05-03Buzzient european telecoms_social_analytics_2013-05-03
Buzzient european telecoms_social_analytics_2013-05-03
 
Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013Kontagent: 2013 Mobile sophistication & strategy study May 2013
Kontagent: 2013 Mobile sophistication & strategy study May 2013
 
El Efecto Halo : the halo_effect_premium_publisher_study_jul2016
El Efecto Halo :  the halo_effect_premium_publisher_study_jul2016El Efecto Halo :  the halo_effect_premium_publisher_study_jul2016
El Efecto Halo : the halo_effect_premium_publisher_study_jul2016
 
Ads on ‘Premium’ Websites Prove More Effective, comScore Says
Ads on ‘Premium’ Websites Prove More Effective, comScore SaysAds on ‘Premium’ Websites Prove More Effective, comScore Says
Ads on ‘Premium’ Websites Prove More Effective, comScore Says
 
CMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectivenessCMO council survey: Localize to optimize sales channel effectiveness
CMO council survey: Localize to optimize sales channel effectiveness
 
Online advertising vs brand building (Nielsen)
Online advertising vs brand building (Nielsen)Online advertising vs brand building (Nielsen)
Online advertising vs brand building (Nielsen)
 
The American Attribution Index: Using Attribution Management to Improve Media...
The American Attribution Index: Using Attribution Management to Improve Media...The American Attribution Index: Using Attribution Management to Improve Media...
The American Attribution Index: Using Attribution Management to Improve Media...
 
Maximizing the roi from online marketing
Maximizing the roi from online marketingMaximizing the roi from online marketing
Maximizing the roi from online marketing
 

Viewers also liked

Growing the Impact Economy: Applied Clean Energy
Growing the Impact Economy: Applied Clean EnergyGrowing the Impact Economy: Applied Clean Energy
Growing the Impact Economy: Applied Clean EnergyTBJ Investments, LLC
 
Buzzient capabilities overview march 31 2014
Buzzient capabilities overview march 31 2014Buzzient capabilities overview march 31 2014
Buzzient capabilities overview march 31 2014TBJ Investments, LLC
 
Buzzient Presentation at DeVenci Conference 2009
Buzzient Presentation at DeVenci Conference 2009Buzzient Presentation at DeVenci Conference 2009
Buzzient Presentation at DeVenci Conference 2009TBJ Investments, LLC
 
Social Media Analysis... according to Net7
Social Media Analysis... according to Net7Social Media Analysis... according to Net7
Social Media Analysis... according to Net7Net7
 
Venture Capital and Cleantech: The Wrong Model for Energy Innovation
Venture Capital and Cleantech: The Wrong Model for Energy InnovationVenture Capital and Cleantech: The Wrong Model for Energy Innovation
Venture Capital and Cleantech: The Wrong Model for Energy InnovationTBJ Investments, LLC
 
Buzzient social crm report covering mobily, singtel, telefonica
Buzzient social crm report covering mobily, singtel, telefonicaBuzzient social crm report covering mobily, singtel, telefonica
Buzzient social crm report covering mobily, singtel, telefonicaTBJ Investments, LLC
 
Introduction to Sentiment Analysis
Introduction to Sentiment AnalysisIntroduction to Sentiment Analysis
Introduction to Sentiment AnalysisMakrand Patil
 

Viewers also liked (9)

Growing the Impact Economy: Applied Clean Energy
Growing the Impact Economy: Applied Clean EnergyGrowing the Impact Economy: Applied Clean Energy
Growing the Impact Economy: Applied Clean Energy
 
Pluribus vc hgs mkt overview
Pluribus vc hgs mkt overviewPluribus vc hgs mkt overview
Pluribus vc hgs mkt overview
 
Buzzient capabilities overview march 31 2014
Buzzient capabilities overview march 31 2014Buzzient capabilities overview march 31 2014
Buzzient capabilities overview march 31 2014
 
Buzzient Presentation at DeVenci Conference 2009
Buzzient Presentation at DeVenci Conference 2009Buzzient Presentation at DeVenci Conference 2009
Buzzient Presentation at DeVenci Conference 2009
 
Social Media Analysis... according to Net7
Social Media Analysis... according to Net7Social Media Analysis... according to Net7
Social Media Analysis... according to Net7
 
Zynga buzzient case_study
Zynga buzzient case_studyZynga buzzient case_study
Zynga buzzient case_study
 
Venture Capital and Cleantech: The Wrong Model for Energy Innovation
Venture Capital and Cleantech: The Wrong Model for Energy InnovationVenture Capital and Cleantech: The Wrong Model for Energy Innovation
Venture Capital and Cleantech: The Wrong Model for Energy Innovation
 
Buzzient social crm report covering mobily, singtel, telefonica
Buzzient social crm report covering mobily, singtel, telefonicaBuzzient social crm report covering mobily, singtel, telefonica
Buzzient social crm report covering mobily, singtel, telefonica
 
Introduction to Sentiment Analysis
Introduction to Sentiment AnalysisIntroduction to Sentiment Analysis
Introduction to Sentiment Analysis
 

Similar to Buzzient pyramis report 2009-04

Buzzient Snapshot report for Verizon
Buzzient Snapshot report for VerizonBuzzient Snapshot report for Verizon
Buzzient Snapshot report for VerizonTBJ Investments, LLC
 
Buzzient asia telcos_social media sentiment_may 2 2013
Buzzient asia telcos_social media sentiment_may 2 2013Buzzient asia telcos_social media sentiment_may 2 2013
Buzzient asia telcos_social media sentiment_may 2 2013TBJ Investments, LLC
 
Turn Online Reviews into Data Driven Business Decisions-2
Turn Online Reviews into Data Driven Business Decisions-2Turn Online Reviews into Data Driven Business Decisions-2
Turn Online Reviews into Data Driven Business Decisions-2Jon LeMire
 
The Complete Social Media Competitive Guide
The Complete Social Media Competitive GuideThe Complete Social Media Competitive Guide
The Complete Social Media Competitive GuideMohamed Mahdy
 
Buzzient social analytics aug 2013 celcom vs. singtel vs. telstra
Buzzient social analytics aug 2013  celcom vs. singtel vs. telstraBuzzient social analytics aug 2013  celcom vs. singtel vs. telstra
Buzzient social analytics aug 2013 celcom vs. singtel vs. telstraTBJ Investments, LLC
 
Buzzient Self Running Pres 4 25 08
Buzzient Self Running Pres 4 25 08Buzzient Self Running Pres 4 25 08
Buzzient Self Running Pres 4 25 08TBJ Investments, LLC
 
Automated Promoted Post Detection [Facebook Boosting]
Automated Promoted Post Detection [Facebook Boosting]Automated Promoted Post Detection [Facebook Boosting]
Automated Promoted Post Detection [Facebook Boosting]PropheSee
 
Freedatalabs Com The Brand Race Quadrant July 2009 Eng
Freedatalabs Com   The Brand Race Quadrant   July 2009   EngFreedatalabs Com   The Brand Race Quadrant   July 2009   Eng
Freedatalabs Com The Brand Race Quadrant July 2009 EngFreedata Labs
 
Carreira_Portfolio_11-2016
Carreira_Portfolio_11-2016Carreira_Portfolio_11-2016
Carreira_Portfolio_11-2016Jeff Carreira
 
Vodafone verizon merger buzzient report
Vodafone verizon merger buzzient reportVodafone verizon merger buzzient report
Vodafone verizon merger buzzient reportTBJ Investments, LLC
 
Embedded insurance, October 28th 2022
Embedded insurance, October 28th 2022Embedded insurance, October 28th 2022
Embedded insurance, October 28th 2022decodemai
 
What is Internet Monitoring?
What is Internet Monitoring?What is Internet Monitoring?
What is Internet Monitoring?Spiral16
 
Competitor analysis report format
Competitor analysis report formatCompetitor analysis report format
Competitor analysis report formatMayank Ranjan
 
Booz&co gma shopper_marketing_4.0
Booz&co gma shopper_marketing_4.0Booz&co gma shopper_marketing_4.0
Booz&co gma shopper_marketing_4.0Neil Kimberley
 
Booz GMA Shopper Marketing Overview
Booz GMA Shopper Marketing OverviewBooz GMA Shopper Marketing Overview
Booz GMA Shopper Marketing OverviewNeil Kimberley
 
Social CRM: Laying the Foundation
Social CRM: Laying the FoundationSocial CRM: Laying the Foundation
Social CRM: Laying the FoundationBBDO
 
Social CRM: Laying the Foundation
Social CRM: Laying the FoundationSocial CRM: Laying the Foundation
Social CRM: Laying the FoundationChristine Kitson
 

Similar to Buzzient pyramis report 2009-04 (20)

Buzzient Snapshot report for Verizon
Buzzient Snapshot report for VerizonBuzzient Snapshot report for Verizon
Buzzient Snapshot report for Verizon
 
Buzzient asia telcos_social media sentiment_may 2 2013
Buzzient asia telcos_social media sentiment_may 2 2013Buzzient asia telcos_social media sentiment_may 2 2013
Buzzient asia telcos_social media sentiment_may 2 2013
 
Sprint report may 6 2013
Sprint report may 6 2013Sprint report may 6 2013
Sprint report may 6 2013
 
Brand analytics
Brand analyticsBrand analytics
Brand analytics
 
Turn Online Reviews into Data Driven Business Decisions-2
Turn Online Reviews into Data Driven Business Decisions-2Turn Online Reviews into Data Driven Business Decisions-2
Turn Online Reviews into Data Driven Business Decisions-2
 
The Complete Social Media Competitive Guide
The Complete Social Media Competitive GuideThe Complete Social Media Competitive Guide
The Complete Social Media Competitive Guide
 
Buzzient social analytics aug 2013 celcom vs. singtel vs. telstra
Buzzient social analytics aug 2013  celcom vs. singtel vs. telstraBuzzient social analytics aug 2013  celcom vs. singtel vs. telstra
Buzzient social analytics aug 2013 celcom vs. singtel vs. telstra
 
Buzzient Self Running Pres 4 25 08
Buzzient Self Running Pres 4 25 08Buzzient Self Running Pres 4 25 08
Buzzient Self Running Pres 4 25 08
 
Automated Promoted Post Detection [Facebook Boosting]
Automated Promoted Post Detection [Facebook Boosting]Automated Promoted Post Detection [Facebook Boosting]
Automated Promoted Post Detection [Facebook Boosting]
 
Freedatalabs Com The Brand Race Quadrant July 2009 Eng
Freedatalabs Com   The Brand Race Quadrant   July 2009   EngFreedatalabs Com   The Brand Race Quadrant   July 2009   Eng
Freedatalabs Com The Brand Race Quadrant July 2009 Eng
 
Carreira_Portfolio_11-2016
Carreira_Portfolio_11-2016Carreira_Portfolio_11-2016
Carreira_Portfolio_11-2016
 
Vodafone verizon merger buzzient report
Vodafone verizon merger buzzient reportVodafone verizon merger buzzient report
Vodafone verizon merger buzzient report
 
Embedded insurance, October 28th 2022
Embedded insurance, October 28th 2022Embedded insurance, October 28th 2022
Embedded insurance, October 28th 2022
 
What is Internet Monitoring?
What is Internet Monitoring?What is Internet Monitoring?
What is Internet Monitoring?
 
Biz Growth Series
Biz Growth SeriesBiz Growth Series
Biz Growth Series
 
Competitor analysis report format
Competitor analysis report formatCompetitor analysis report format
Competitor analysis report format
 
Booz&co gma shopper_marketing_4.0
Booz&co gma shopper_marketing_4.0Booz&co gma shopper_marketing_4.0
Booz&co gma shopper_marketing_4.0
 
Booz GMA Shopper Marketing Overview
Booz GMA Shopper Marketing OverviewBooz GMA Shopper Marketing Overview
Booz GMA Shopper Marketing Overview
 
Social CRM: Laying the Foundation
Social CRM: Laying the FoundationSocial CRM: Laying the Foundation
Social CRM: Laying the Foundation
 
Social CRM: Laying the Foundation
Social CRM: Laying the FoundationSocial CRM: Laying the Foundation
Social CRM: Laying the Foundation
 

More from TBJ Investments, LLC

Janeway on Venture Investing - Alternative means of financing technology comp...
Janeway on Venture Investing - Alternative means of financing technology comp...Janeway on Venture Investing - Alternative means of financing technology comp...
Janeway on Venture Investing - Alternative means of financing technology comp...TBJ Investments, LLC
 
Fraud and Risk Management Software for Government
Fraud and Risk Management Software for GovernmentFraud and Risk Management Software for Government
Fraud and Risk Management Software for GovernmentTBJ Investments, LLC
 
AI and Machine Learning in Government Briefing
AI and Machine Learning in Government BriefingAI and Machine Learning in Government Briefing
AI and Machine Learning in Government BriefingTBJ Investments, LLC
 
Buzzient siebel78 implementation_guide
Buzzient siebel78 implementation_guideBuzzient siebel78 implementation_guide
Buzzient siebel78 implementation_guideTBJ Investments, LLC
 
Buzzient_Hamilton_Telecom_Case_Study
Buzzient_Hamilton_Telecom_Case_StudyBuzzient_Hamilton_Telecom_Case_Study
Buzzient_Hamilton_Telecom_Case_StudyTBJ Investments, LLC
 
Massive buzzient telecoms sentiment sept 21 2013
Massive buzzient telecoms sentiment sept 21 2013Massive buzzient telecoms sentiment sept 21 2013
Massive buzzient telecoms sentiment sept 21 2013TBJ Investments, LLC
 
Buzzient social business transformation
Buzzient social business transformationBuzzient social business transformation
Buzzient social business transformationTBJ Investments, LLC
 
Complete report-0-2013-09-02-145156
Complete report-0-2013-09-02-145156Complete report-0-2013-09-02-145156
Complete report-0-2013-09-02-145156TBJ Investments, LLC
 
Buzzient social analytics na latam june212013
Buzzient social analytics na latam june212013Buzzient social analytics na latam june212013
Buzzient social analytics na latam june212013TBJ Investments, LLC
 
Buzzient social media analytics report asia telco-2013-06-20
Buzzient social media analytics report asia telco-2013-06-20Buzzient social media analytics report asia telco-2013-06-20
Buzzient social media analytics report asia telco-2013-06-20TBJ Investments, LLC
 
Buzzient social analytics european telecoms june 19 2013
Buzzient social analytics european telecoms june 19 2013Buzzient social analytics european telecoms june 19 2013
Buzzient social analytics european telecoms june 19 2013TBJ Investments, LLC
 

More from TBJ Investments, LLC (17)

Janeway on Venture Investing - Alternative means of financing technology comp...
Janeway on Venture Investing - Alternative means of financing technology comp...Janeway on Venture Investing - Alternative means of financing technology comp...
Janeway on Venture Investing - Alternative means of financing technology comp...
 
Dividing Startup Equity
Dividing Startup EquityDividing Startup Equity
Dividing Startup Equity
 
Buzzient Slides 2012
Buzzient Slides 2012Buzzient Slides 2012
Buzzient Slides 2012
 
Fraud and Risk Management Software for Government
Fraud and Risk Management Software for GovernmentFraud and Risk Management Software for Government
Fraud and Risk Management Software for Government
 
Agile Lab To Market (Agile L2M)
Agile Lab To Market (Agile L2M)Agile Lab To Market (Agile L2M)
Agile Lab To Market (Agile L2M)
 
AI and Machine Learning in Government Briefing
AI and Machine Learning in Government BriefingAI and Machine Learning in Government Briefing
AI and Machine Learning in Government Briefing
 
Buzzient siebel78 implementation_guide
Buzzient siebel78 implementation_guideBuzzient siebel78 implementation_guide
Buzzient siebel78 implementation_guide
 
Buzzient social crm for telecoms
Buzzient social crm for telecomsBuzzient social crm for telecoms
Buzzient social crm for telecoms
 
Buzzient_Hamilton_Telecom_Case_Study
Buzzient_Hamilton_Telecom_Case_StudyBuzzient_Hamilton_Telecom_Case_Study
Buzzient_Hamilton_Telecom_Case_Study
 
Buzzient siebel-roadmap
Buzzient siebel-roadmapBuzzient siebel-roadmap
Buzzient siebel-roadmap
 
Massive buzzient telecoms sentiment sept 21 2013
Massive buzzient telecoms sentiment sept 21 2013Massive buzzient telecoms sentiment sept 21 2013
Massive buzzient telecoms sentiment sept 21 2013
 
Buzzient social business transformation
Buzzient social business transformationBuzzient social business transformation
Buzzient social business transformation
 
Complete report-0-2013-09-02-145156
Complete report-0-2013-09-02-145156Complete report-0-2013-09-02-145156
Complete report-0-2013-09-02-145156
 
Cloud company buzzient 2013
Cloud company buzzient 2013Cloud company buzzient 2013
Cloud company buzzient 2013
 
Buzzient social analytics na latam june212013
Buzzient social analytics na latam june212013Buzzient social analytics na latam june212013
Buzzient social analytics na latam june212013
 
Buzzient social media analytics report asia telco-2013-06-20
Buzzient social media analytics report asia telco-2013-06-20Buzzient social media analytics report asia telco-2013-06-20
Buzzient social media analytics report asia telco-2013-06-20
 
Buzzient social analytics european telecoms june 19 2013
Buzzient social analytics european telecoms june 19 2013Buzzient social analytics european telecoms june 19 2013
Buzzient social analytics european telecoms june 19 2013
 

Recently uploaded

ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTESACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTESKumarJayaraman3
 
The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?Stephen Perrenod
 
Slideshare - ONS Economic Forum Slidepack - 18 March 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 18 March 2024.pptxSlideshare - ONS Economic Forum Slidepack - 18 March 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 18 March 2024.pptxOffice for National Statistics
 
Contracts with Interdependent Preferences
Contracts with Interdependent PreferencesContracts with Interdependent Preferences
Contracts with Interdependent PreferencesGRAPE
 
Stock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfStock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfMichael Silva
 
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfLundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfAdnet Communications
 
Stock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdfStock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdfMichael Silva
 
2024.03 Strategic Resources Presentation
2024.03 Strategic Resources Presentation2024.03 Strategic Resources Presentation
2024.03 Strategic Resources PresentationAdnet Communications
 
The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...Antonis Zairis
 
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an EntrepreneurIntroduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an Entrepreneurabcisahunter
 
LIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptxLIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptxsonamyadav7097
 
Taipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for TourismTaipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for TourismBrian Lin
 
Buy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxBuy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxPrecize Formely Leadoff
 
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGeckoRWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGeckoCoinGecko
 
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.KumarJayaraman3
 
Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]Commonwealth
 
India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023SkillCircle
 

Recently uploaded (20)

ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTESACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
ACCOUNTING FOR BUSINESS.II BRANCH ACCOUNTS NOTES
 
The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?The Power Laws of Bitcoin: How can an S-curve be a power law?
The Power Laws of Bitcoin: How can an S-curve be a power law?
 
Slideshare - ONS Economic Forum Slidepack - 18 March 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 18 March 2024.pptxSlideshare - ONS Economic Forum Slidepack - 18 March 2024.pptx
Slideshare - ONS Economic Forum Slidepack - 18 March 2024.pptx
 
Monthly Economic Monitoring of Ukraine No.230, March 2024
Monthly Economic Monitoring of Ukraine No.230, March 2024Monthly Economic Monitoring of Ukraine No.230, March 2024
Monthly Economic Monitoring of Ukraine No.230, March 2024
 
Contracts with Interdependent Preferences
Contracts with Interdependent PreferencesContracts with Interdependent Preferences
Contracts with Interdependent Preferences
 
Stock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdfStock Market Brief Deck for March 26.pdf
Stock Market Brief Deck for March 26.pdf
 
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdfLundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
Lundin Gold March 2024 Corporate Presentation - PDAC v1.pdf
 
Effects & Policies Of Bank Consolidation
Effects & Policies Of Bank ConsolidationEffects & Policies Of Bank Consolidation
Effects & Policies Of Bank Consolidation
 
Stock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdfStock Market Brief Deck for 3/22/2024.pdf
Stock Market Brief Deck for 3/22/2024.pdf
 
2024.03 Strategic Resources Presentation
2024.03 Strategic Resources Presentation2024.03 Strategic Resources Presentation
2024.03 Strategic Resources Presentation
 
The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...The unequal battle of inflation and the appropriate sustainable solution | Eu...
The unequal battle of inflation and the appropriate sustainable solution | Eu...
 
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an EntrepreneurIntroduction to Entrepreneurship and Characteristics of an Entrepreneur
Introduction to Entrepreneurship and Characteristics of an Entrepreneur
 
Commercial Bank Economic Capsule - March 2024
Commercial Bank Economic Capsule - March 2024Commercial Bank Economic Capsule - March 2024
Commercial Bank Economic Capsule - March 2024
 
LIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptxLIC PRIVATISATION its a bane or boon.pptx
LIC PRIVATISATION its a bane or boon.pptx
 
Taipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for TourismTaipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
Taipei, A Hidden Jewel in East Asia - PR Strategy for Tourism
 
Buy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptxBuy and Sell Urban Tots unlisted shares.pptx
Buy and Sell Urban Tots unlisted shares.pptx
 
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGeckoRWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
RWA Report 2024: Rise of Real-World Assets in Crypto | CoinGecko
 
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
ACCOUNTING FOR BUSINESS.II DEPARTMENTAL ACCOUNTS.
 
Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]Monthly Market Risk Update: March 2024 [SlideShare]
Monthly Market Risk Update: March 2024 [SlideShare]
 
India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023India Economic Survey Complete for the year of 2022 to 2023
India Economic Survey Complete for the year of 2022 to 2023
 

Buzzient pyramis report 2009-04

  • 1. Buzzient Social Media Analytics Report for Pyramis Global April, 2009 Powered by Buzzient Page - 1
  • 2. This default on-demand report is generated from the Buzzient Enterprise Social Media Analytics Platform, a hosted system that provides automated harvesting and analysis of social media on the internet for global enterprises. Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social media conversations about your brand and products and those of your competition. A wide array of quantitative measurements and visualizations from the analysis are presented through the Buzzient Enterprise web browser interface. This report contains highlights of some of these major analysis areas. Overall capabilities of Buzzient Enterprise include: INTEGRATION WITH CRM AND CUSTOMER SUPPORT SYSTEMS - Easily create support cases or marketing leads from harvested posts with a single click. - Integrations include Salesforce.com (Service Cloud, Sales, etc.) and SugarCRM. WHAT USERS ARE SAYING - Harvested posts are automatically scored and viewable through a variety of filters. - View posts in their originating site. Interact with users if appropriate. - Search for posts by keyword. - Bookmark and/or email important or interesting posts. WHAT USERS THINK ABOUT YOUR BRAND, PRODUCTS AND COMPETITORS - Current, historical and comparative sentiment indices. Overall and by source groups. - Historical sentiment trend analysis. - Distribution of positive, negative and neutral posts over time. HOW MUCH PEOPLE ARE TALKING ABOUT YOU - Percentage breakdown of buzz between you and key competitors. - Historical buzz trend. TOPICS AND TRENDS - Discover the most frequently used concepts, terms and competitors users employ when writing about you. - How mentions of your products, features or keywords compare to each other over time. OPINION LEADERS - The most influential authors on discussion forums that talk about you. - The most influential blogs that talk about you. - The most positive and negative users who talk about you. TOP WEBSITES - The most likely sites for users to reach when searching for information about you. ALERTS - Receive alerts for changes in sentiment, highly positive or negative posts, new posts by specific authors and more. Powered by Buzzient Page - 2
  • 3. Report Summary Buzzient Enterprise for Pyramis Global is configured to analyze online discussions about Pyramis Global and its competitors. The selected competitive focus in this report is on Neuberger Berman, Blackrock. This report is based on posts from a variety of social media sites. HIGHLIGHTS a) Social Media Participant opinions for Pyramis Global, Neuberger Berman, Blackrock are positive to varying degrees. Neuberger Berman, Blackrock are closely grouped as the highest Sentiment Indices among the group. Pyramis Global receives the lowest Sentiment Index. b) Blackrock is in a dominant Share of Voice position over all the brands. Blackrock's margin is approximately 40:1 over Pyramis Global. c) Pyramis Global is moderate in terms of quantitative presence and has a base of 32 brand advocates that are passionate about discussing them on Social Media sites. d) A variety of sites are the most likely destinations for users who search for information online about Pyramis Global including: pyramis.com boston.com mahalo.com personal.fidelity.com newswire.ca pyramis.ca content.members.fidelity.com iipensionfundguide.com planadviser.com app.quotemedia.com Powered by Buzzient Page - 3
  • 4. Brand Analysis Sentiment Current Sentiment Index The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your brand. It tells you how positively or negatively your brand is perceived by online users. The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient Enterprise generates the index by analyzing and rating each individual post about you. The analysis leverages positive/negative keyword modifiers that are specific to you and incorporates metrics regarding importance of the particular author and source. The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion). A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very good. Pyramis Global's Sentiment Index of 7.1 for the previous 30 days indicates a mildly positive attitude towards Pyramis Global. This also reflects a gain over the previous month's Sentiment Index of 0.78. The current sentiment index reflects how social media users feel about your brand now. Use this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion about you is rising, falling or remaining consistent. These insights will help you craft strategy and tactics to maintain or increase social media opinion about you. Powered by Buzzient Page - 4
  • 5. Competitive Sentiment Index Position Comparison of Sentiment Indices tells you how Social Media Participants feel about your brand in relation to the competition. This comparison is based on Sentiment Indices calculated for the previous 12-month period. For the preceding 12-month period, Neuberger Berman, Blackrock enjoy the highest user attitude, with Pyramis Global as the lowest among these brands. As noted, Pyramis Global Sentiment Index is positive. How your sentiment index compares to your competitors is critical. Comparing your sentiment to the competition can help you determine whether you need to develop strategy and tactics that are directed at increasing a sentiment lead or closing a trailing gap. Powered by Buzzient Page - 5
  • 6. Sentiment Index Trends When monitored over time, Brand Sentiment Index trend lines show changes in attitudes and opinions toward you and your competitors. User sentiment toward brands can sometimes fluctuate greatly over time. The ability to track trends provides you with historical visibility into how marketing programs or other events have impacted opinion toward you and the competition at various points in time. You can learn how past activities effected sentiment and use that knowledge to construct the most effective current and future strategy and tactics. Powered by Buzzient Page - 6
  • 7. Share of Voice Percentage While online sentiment measures attitudes, Share of Voice indicates the percentage of social media posts referring to your brand in comparison with this set of competitors from a purely quantitative perspective. Among these different brands Blackrock clearly dominates the others in terms of Share of Voice. This analysis helps you determine whether you need to construct programs that increase or preserve your share of voice. Powered by Buzzient Page - 7
  • 8. Share of Voice Trends Share of Voice Trends shows you how Share of Voice for you and your competitors have changed over time. You can see if you gained or lost share of voice at different points in time. You can determine if there were programs or external events that effected your share versus the competition. Leverage this knowledge to determine if future strategy and tactics should include impacting your share of voice. Powered by Buzzient Page - 8
  • 9. Opinion Leaders Brand Advocacy Buzzient Brand Advocacy shows how influential and active your brand's fans are in online discussion forums. Pyramis Global has moderate Brand Advocacy compared to this set of competitors. Pyramis Global's Social Media Participants are 32 in number and are moderately active in Social Media and have a positive opinion of Pyramis Global. Blackrock has the most Brand Advocates and Blackrock has the largest sentiment index. Use this analysis to determine if you need to increase your number of brand advocates, find ways to make them more vocal (share of voice) and/or increase their sentiment about you. Powered by Buzzient Page - 9
  • 10. Topic Radar for Pyramis Global Buzzient's Topic Radar shows which concepts, terms and competitors are mentioned most frequently within actual posts in connection with your brand. These concepts and terms are automatically identified during the analysis of post content. The closer a word is to the center of the radar, the more frequently it is mentioned. Please note the color coding to emphasize different types of terms: Purple - brands (as defined in your system) Green - positive terms (per your configuration) Red - negative terms (per your configuration) Blue - other terms A few examples of leveraging these terms are: complementing search engine optimization efforts; crafting messages using people's own words; complementing your brand essence wheel creation. In Pyramis Global's case the strongest concepts are Institutional, Management, Advisors, Comments, Investment, Fidelity, Sales, Head, Equity, Managers. Powered by Buzzient Page - 10
  • 11. Powered by Buzzient Page - 11
  • 12. Topic Radar for Neuberger Berman In Neuberger Berman's case the strongest concepts are Lehman, Management, Fund, Lehman Brothers, Investment, Asset, Firm, Employees, Capital, Investment Management. Powered by Buzzient Page - 12
  • 13. Topic Radar for Blackrock In Blackrock's case the strongest concepts are Asset Management, Fund, Work Structured, Supports Position, Structured Branded, Position Asset, Model Work, Management Distribution, Distribution Model, Article Supports. Powered by Buzzient Page - 13
  • 14. Popular Websites Buzzient's Top Websites analysis provides a list of websites that are important for the brand. This ranking (Centrality measure) expresses how likely a Social Media Participant is to end up on a certain website when searching online for information about your brand and products. In Pyramis Global 's case, the most popular websites associated with it are: Site URL Influence pyramis.com 10.50 boston.com 3.94 mahalo.com 2.00 personal.fidelity.com 1.02 newswire.ca 0.46 pyramis.ca 0.41 content.members.fidelity.com 0.31 iipensionfundguide.com 0.31 planadviser.com 0.31 app.quotemedia.com 0.20 dollardrops.com 0.15 wbresearch.com 0.15 fasmis.fidelity.com 0.10 fidelity.ca 0.05 marketwatch.com 0.05 askville.amazon.com 0.00 bpmmagazine.com 0.00 cift.haas.berkeley.edu 0.00 elpasofireandpolice.org 0.00 emediawire.com 0.00 feeds.marketwatch.com 0.00 floridappta.org 0.00 fmtc.fidelity.com 0.00 goolge.com 0.00 hfconferences.ca 0.00 Powered by Buzzient Page - 14
  • 15. Copyright Information Copyright © 2009 Buzzient Inc. All the text, graphics, design and other works are the copyrighted works of Buzzient Inc. All Rights Reserved. For more information, please contact us. Buzzient, Inc. One Broadway, 14th Floor Cambridge, MA 02142 www.buzzient.com Tel. 617 475 1514 info@buzzient.com Powered by Buzzient Page - 15