2. This default on-demand report is generated from the Buzzient Enterprise Social Media
Analytics Platform, a hosted system that provides automated harvesting and analysis of social
media on the internet for global enterprises.
Buzzient Enterprise harvests, aggregates and analyzes unstructured, qualitative social media
conversations about your brand and products and those of your competition. A wide array of
quantitative measurements and visualizations from the analysis are presented through the
Buzzient Enterprise web browser interface. This report contains highlights of some of these
major analysis areas.
Overall capabilities of Buzzient Enterprise include:
INTEGRATION WITH CRM AND CUSTOMER SUPPORT SYSTEMS
- Easily create support cases or marketing leads from harvested posts with a single click.
- Integrations include Salesforce.com (Service Cloud, Sales, etc.) and SugarCRM.
WHAT USERS ARE SAYING
- Harvested posts are automatically scored and viewable through a variety of filters.
- View posts in their originating site. Interact with users if appropriate.
- Search for posts by keyword.
- Bookmark and/or email important or interesting posts.
WHAT USERS THINK ABOUT YOUR BRAND, PRODUCTS AND COMPETITORS
- Current, historical and comparative sentiment indices. Overall and by source groups.
- Historical sentiment trend analysis.
- Distribution of positive, negative and neutral posts over time.
HOW MUCH PEOPLE ARE TALKING ABOUT YOU
- Percentage breakdown of buzz between you and key competitors.
- Historical buzz trend.
TOPICS AND TRENDS
- Discover the most frequently used concepts, terms and competitors users employ when
writing about you.
- How mentions of your products, features or keywords compare to each other over time.
OPINION LEADERS
- The most influential authors on discussion forums that talk about you.
- The most influential blogs that talk about you.
- The most positive and negative users who talk about you.
TOP WEBSITES
- The most likely sites for users to reach when searching for information about you.
ALERTS
- Receive alerts for changes in sentiment, highly positive or negative posts, new posts by
specific authors and more.
Powered by Buzzient Page - 2
3. Report Summary
Buzzient Enterprise for Pyramis Global is configured to analyze online discussions about
Pyramis Global and its competitors. The selected competitive focus in this report is on
Neuberger Berman, Blackrock.
This report is based on posts from a variety of social media sites.
HIGHLIGHTS
a) Social Media Participant opinions for Pyramis Global, Neuberger Berman, Blackrock are
positive to varying degrees. Neuberger Berman, Blackrock are closely grouped as the
highest Sentiment Indices among the group. Pyramis Global receives the lowest Sentiment
Index.
b) Blackrock is in a dominant Share of Voice position over all the brands. Blackrock's margin
is approximately 40:1 over Pyramis Global.
c) Pyramis Global is moderate in terms of quantitative presence and has a base of 32 brand
advocates that are passionate about discussing them on Social Media sites.
d) A variety of sites are the most likely destinations for users who search for information online
about Pyramis Global including:
pyramis.com
boston.com
mahalo.com
personal.fidelity.com
newswire.ca
pyramis.ca
content.members.fidelity.com
iipensionfundguide.com
planadviser.com
app.quotemedia.com
Powered by Buzzient Page - 3
4. Brand Analysis
Sentiment
Current Sentiment Index
The Buzzient Brand Sentiment Index measures how Social Media Participants feel about your
brand. It tells you how positively or negatively your brand is perceived by online users.
The Sentiment Index (at the brand or product level) is an aggregated rating. Buzzient
Enterprise generates the index by analyzing and rating each individual post about you. The
analysis leverages positive/negative keyword modifiers that are specific to you and
incorporates metrics regarding importance of the particular author and source.
The index ranges from +150 (extremely positive opinion) to -150 (extremely negative opinion).
A value of 0 expresses neutral sentiment. Positive values of 25 or above are typically very
good.
Pyramis Global's Sentiment Index of 7.1 for the previous 30 days indicates a mildly positive
attitude towards Pyramis Global. This also reflects a gain over the previous month's
Sentiment Index of 0.78.
The current sentiment index reflects how social media users feel about your brand now. Use
this in conjunction with Sentiment Index Trends (in a later section) to determine if opinion
about you is rising, falling or remaining consistent. These insights will help you craft strategy
and tactics to maintain or increase social media opinion about you.
Powered by Buzzient Page - 4
5. Competitive Sentiment Index Position
Comparison of Sentiment Indices tells you how Social Media Participants feel about your
brand in relation to the competition. This comparison is based on Sentiment Indices
calculated for the previous 12-month period.
For the preceding 12-month period, Neuberger Berman, Blackrock enjoy the highest user
attitude, with Pyramis Global as the lowest among these brands. As noted, Pyramis Global
Sentiment Index is positive.
How your sentiment index compares to your competitors is critical. Comparing your
sentiment to the competition can help you determine whether you need to develop strategy
and tactics that are directed at increasing a sentiment lead or closing a trailing gap.
Powered by Buzzient Page - 5
6. Sentiment Index Trends
When monitored over time, Brand Sentiment Index trend lines show changes in attitudes and
opinions toward you and your competitors. User sentiment toward brands can sometimes
fluctuate greatly over time.
The ability to track trends provides you with historical visibility into how marketing programs or
other events have impacted opinion toward you and the competition at various points in time.
You can learn how past activities effected sentiment and use that knowledge to construct the
most effective current and future strategy and tactics.
Powered by Buzzient Page - 6
7. Share of Voice
Percentage
While online sentiment measures attitudes, Share of Voice indicates the percentage of social
media posts referring to your brand in comparison with this set of competitors from a purely
quantitative perspective.
Among these different brands Blackrock clearly dominates the others in terms of Share of
Voice.
This analysis helps you determine whether you need to construct programs that increase or
preserve your share of voice.
Powered by Buzzient Page - 7
8. Share of Voice Trends
Share of Voice Trends shows you how Share of Voice for you and your competitors have
changed over time.
You can see if you gained or lost share of voice at different points in time. You can determine
if there were programs or external events that effected your share versus the competition.
Leverage this knowledge to determine if future strategy and tactics should include impacting
your share of voice.
Powered by Buzzient Page - 8
9. Opinion Leaders
Brand Advocacy
Buzzient Brand Advocacy shows how influential and active your brand's fans are in online
discussion forums.
Pyramis Global has moderate Brand Advocacy compared to this set of competitors. Pyramis
Global's Social Media Participants are 32 in number and are moderately active in Social
Media and have a positive opinion of Pyramis Global. Blackrock has the most Brand
Advocates and Blackrock has the largest sentiment index.
Use this analysis to determine if you need to increase your number of brand advocates, find
ways to make them more vocal (share of voice) and/or increase their sentiment about you.
Powered by Buzzient Page - 9
10. Topic Radar for Pyramis Global
Buzzient's Topic Radar shows which concepts, terms and competitors are mentioned most
frequently within actual posts in connection with your brand. These concepts and terms are
automatically identified during the analysis of post content. The closer a word is to the center
of the radar, the more frequently it is mentioned.
Please note the color coding to emphasize different types of terms:
Purple - brands (as defined in your system)
Green - positive terms (per your configuration)
Red - negative terms (per your configuration)
Blue - other terms
A few examples of leveraging these terms are: complementing search engine optimization
efforts; crafting messages using people's own words; complementing your brand essence
wheel creation.
In Pyramis Global's case the strongest concepts are Institutional, Management, Advisors,
Comments, Investment, Fidelity, Sales, Head, Equity, Managers.
Powered by Buzzient Page - 10
12. Topic Radar for Neuberger Berman
In Neuberger Berman's case the strongest concepts are Lehman, Management, Fund,
Lehman Brothers, Investment, Asset, Firm, Employees, Capital, Investment Management.
Powered by Buzzient Page - 12
13. Topic Radar for Blackrock
In Blackrock's case the strongest concepts are Asset Management, Fund, Work Structured,
Supports Position, Structured Branded, Position Asset, Model Work, Management
Distribution, Distribution Model, Article Supports.
Powered by Buzzient Page - 13
14. Popular Websites
Buzzient's Top Websites analysis provides a list of websites that are important for the brand.
This ranking (Centrality measure) expresses how likely a Social Media Participant is to end up
on a certain website when searching online for information about your brand and products.
In Pyramis Global 's case, the most popular websites associated with it are:
Site URL Influence
pyramis.com 10.50
boston.com 3.94
mahalo.com 2.00
personal.fidelity.com 1.02
newswire.ca 0.46
pyramis.ca 0.41
content.members.fidelity.com 0.31
iipensionfundguide.com 0.31
planadviser.com 0.31
app.quotemedia.com 0.20
dollardrops.com 0.15
wbresearch.com 0.15
fasmis.fidelity.com 0.10
fidelity.ca 0.05
marketwatch.com 0.05
askville.amazon.com 0.00
bpmmagazine.com 0.00
cift.haas.berkeley.edu 0.00
elpasofireandpolice.org 0.00
emediawire.com 0.00
feeds.marketwatch.com 0.00
floridappta.org 0.00
fmtc.fidelity.com 0.00
goolge.com 0.00
hfconferences.ca 0.00
Powered by Buzzient Page - 14