Buzzient Brochure Gaming Mar10
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Buzzient Brochure Gaming Mar10

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Overview of Buzzient Enterprise Social CRM for Social, Online, and Video Games

Overview of Buzzient Enterprise Social CRM for Social, Online, and Video Games

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Buzzient Brochure Gaming Mar10 Buzzient Brochure Gaming Mar10 Document Transcript

  • Buzzient  Enterprise™   Social  Media  Analytics  for   Online  Gaming     Feedback  Is  Everywhere   Facebook,   Twitter,   YouTube,   MySpace,   blogs,   wikis,   forums   and   your   Gamers  talk  all  over   own  communities  –  people  are  sharing  more  content  than  ever  online.   the  place,  not  just   your  communities.     Whether   a   console   game,   social   game,   MMOG,   mobile   or   PC   Game,   gamers   are   talking   on   many   different   social   media   sites.     They   could     be:   • Giving  your  game  a  terrible  or  wonderful  review  on  a  variety  of   sites  such  as  Facebook  and  affecting  opinions  of  others   • Identifying   an   issue   you   don’t   know   about   yet   or   confirming   there’s  something  the  development  team  needs  to  address   • Offering  suggestions  on  making  the  game  better,  and  more.   Feedback  Is  Now   It’s   only   natural   for   gamers   to   use   social   media   to   communicate   prob-­‐ Gamers  aren’t  waiting   lems,  opinions,  suggestions,  cheats  and  more.  But  the  speed  at  which   to  give  feedback.     players   are   posting   about   games   makes   trying   to   manually   read   and   They’re  doing  it  now,   analyze   Tweets,   Facebook   reviews   and   posts,   YouTube   comments,   on  many  sites.                 discussion  forum  posts,  etc.  simply  impossible.   Are  you  being  alerted   to  items  that  need   your  attention?           Social  media  is  your  most  valuable  source  of  feedback.    But  you  need   the  analysis  NOW.    You  need  to  be  alerted  to  posts  that  need  to  be  ad-­‐ dressed.     Maybe   they’re   negative   reviews,   problems   with   the   game,   or   just   a   player   who   needs   some   help.     You   need   to   know   how   sentiment   about  the  game  today  compares  to  yesterday  and  how  a  game  change   has  affected  player  opinion.   Are  You  Listening  To  Your  Gamers’  Feedback?   Buzzient  helps  alert   you  to  posts  that  need   It’s  a  huge  challenge  to  keep  on  top  of  the  enormous  and  rapidly  grow-­‐ to  be  addressed.   ing  amount  of  social  media  activity.    But  somehow  you  have  to  analyze   and  leverage  knowledge  from  all  this  unstructured  content.       ©  2010  Buzzient,  Inc.  
  • That’s  why  Buzzient  created  the  Buzzient  Enterprise™  Social  Media   Analytics  Platform  and  Application.    Buzzient  Enterprise:   • Sends   you   alerts   for   posts   and   analysis   requiring   attention   so   you  don’t  have  to  manually  sift  through  content   • Helps  you  analyze  what’s  going  on  in  the  social  web  regarding   your  games  and  the  competition  so  you  can  assess  changes   • Seamlessly  integrates  with  CRM  systems  to  enable  you  to  sup-­‐ port  your  customers  more  effectively   Buzzient  automatically                 Through  the  Buzzient  application,  uncover   Leverage  the  Buzzient  platform  to  receive   harvests  and  analyzes  social   player  issues,  assess  sentiment,  identify           alerts  for  posts  requiring  attention.    If  desired,   web  content  about  your  games   influential  players  and  find  actionable                   create  support  cases  directly  in  your  CRM           and  the  competition.   insights  from  social  media  measurements.   system  from  Buzzient  with  a  single  click.     The  Buzzient  Solution   Buzzient  Enterprise  is  a  comprehensive  set  of  tools  for  a  wide  range  of   Buzzient  Enterprise   social   media   analytics.   The   Buzzient   platform   automatically   collects   does  the  monitoring   information   from   a   huge   number   of   online   sources   in   real   time   and   and  analysis  work   analyzes  the  content  based  on  your  specifications.   for  you.   In  a  user  friendly,  Software-­‐as-­‐a-­‐Service  package,  Buzzient  Enterprise   offers  these  groundbreaking  features:   • Fully  automated  data  collection  from  millions  of  online  sources,   including  current  and  historical  data   • Alert  Engine   • Monitoring  of  social  networks  such  as  Facebook  and  MySpace   • Analysis  of  reviews,  such  as  Facebook  application  reviews   • Real-­‐time  analysis  of  Twitter  conversations   • Granular  sentiment  analysis   • Integration  to  CRM  systems  such  as  Oracle  CRM  On  Demand,               Salesforce.com  and  SugarCRM   • Internet  and  Mobile  access     Buzzient   Enterprise   helps   increase   your   effectiveness   in   supporting   Buzzient,  Inc.   and   learning   from   gamers.   It   enables   better   customer   support   and   One  Broadway,  14th  Floor   game   development   –   activities   that   directly   affect   the   bottom   line.   Cambridge,  MA  02142     Tel.  617  475  1514   Please  check  our  website,  www.buzzient.com  to  view  demo  videos.   Fax  617  475  6037   info@buzzient.com   ©  2010  Buzzient,  Inc.   www.buzzient.com